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HAIR LAB

Hairdresser · Edgeware, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

HAIR LAB

Hairdresser · Edgeware, Christchurch

Where you stand#341of 498 hair salons & barbers
Overall health3.2/10across the eight areas

Going well

03Map positions9.108Opening hours8.704Listings and social8.1

Where we can help

02Reviews4.601Google listing3.305Facebook page1.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

HAIR LAB is a large hair salon in the Edgeware area of Christchurch offering haircuts, perms and colour services. Described as one of the newest and biggest salons in the area, it focuses on detailed styling and a friendly atmosphere. Reviews note attentive staff, approachable stylists and facilities that suit families, including child-friendly features.

HAIR LAB is a hair salon located in the Edgeware neighbourhood of Christchurch. It is described as a newly established, large-scale salon that offers standard salon services and sits within the local community serving a range of clients.

Services listed by the salon include haircuts, hair perming and hair colour work. The salon presents these core services as the main specialities available to clients, and they are the basis of the treatments customers book for styling and maintenance.

Customer feedback themes show clients experience attentive, detail-focused service and friendly, approachable staff. Reviews mention hairdressers who check satisfaction through each step, stylists noted for their skill, and a welcoming environment for children, with a small play area and comfortable seating cited by customers. Price and value are also referenced positively in customer comments.

Locally, HAIR LAB distinguishes itself by its size and new presence in Edgeware combined with family-friendly features and a service style that clients describe as attentive and personable. Customers looking for haircuts, perms or colour work in the Christchurch area are the typical clientele for this salon.

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01Google listingMarketbase business report

Your Google listing

HAIR LAB's Google Business Listing shows a below-average health score, indicating room for improvement in listing completeness and optimisation. The listing already has a title, claimed status, open-for-business display, phone number and full address, which are solid foundations. Key opportunities include adding a website link and a logo, while the description and photo count offer room to move up.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 6 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
HAIR LAB
HAIR LAB✓✓
4.6 ★★★★★ (73)
Hairdresser · Edgeware
Open 6 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

크라이스트처치에 새로 생긴 가장 큰 규모의 미용실 입니다 . 헤어컷 . 헤어 펌 . 컬러 예쁘게 해주는 미용실 입니다

3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #332 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

HAIR LAB shows a below-average overall health score of 3.4 out of 10 on Google reviews, indicating significant room for improvement. The business is building momentum in response rate, rating confidence and star rating, while already performing well on total review count. Continued engagement with customers and focus on experience can help lift overall perception.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
HAIR LAB
OverviewReviewsPhotosAbout
4.6★★★★★73 reviews
5
4
3
2
13
price 15chair 12eye 11kids 10boy 4massage 2
2How far your rating and your review count together can be trusted
B
Ben&Jen T.★★★★★ · a year ago

EXCELLENT SERVICE !!!! Impressive hairdresser Min I'm delighted that she accommodated my appointment in 1 day notice which was in full color and highlights plus hushcut, On the day of my appointment, she worked alone while three additional...

Response from the owner1

Thank you so much ..❤️

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #270 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

HAIR LAB shows a very strong Google Maps presence with a 9.0 health score, indicating high visibility in local searches. The business already ranks in the top borough-specific results and dominates several popular local keywords, notably hair salon in edgeware and unisex hairdresser in edgeware. The main opportunity is broadening reach across more suburbs while maintaining current strengths.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
9.1Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Top three for "unisex hairdresser" in 1 suburb, seen in 11
1
Beauty in the city ( Edgeware)5.0 ★ (28) · Hairdresser
2
HAIR LAB✓4.6 ★ (73) · Hairdresser
3
Elvte Barber Studio Edgeware5.0 ★ (101) · Hairdresser
4
Mondo Black4.7 ★ (47) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #48 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

HAIR LAB shows an above-average health score of 6.1 out of 10, indicating solid presence with room to grow. The strongest current strength is an authoritative Facebook profile with very high trust, and a well-maintained Fresha listing that supports client reach. Key opportunity items include expanding TikTok presence and improving Neighbourly and GrabOne listings to broaden local visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/hair-lab-barbadoes-street-christchurch-7rkV9W) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Ghair lab edgeware
AllImagesMapsNews
Freshahair-lab-barbadoes-street-christchurch-7rkV9WHAIR LAB | Fresha✓
FacebookHAIR-LAB-100088148581572HAIR LAB | Facebook✓
InstagramhairlabchchHAIR LAB | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
1.8Room to grow
What customers seeWhere you rank
9:41
facebook
✓
people2
261 followers 3
HAIR LAB
FollowMessage
☎ +64 21 128 5664✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #409 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Ghair lab website
AllMapsImagesNews
Google Mapsgoogle.com › mapsHAIR LAB - Edgeware, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
HAIR LABNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

HAIR LAB's opening hours generally align well with local demand, with all 54 well-aligned peak hours covered and no low-demand open hours. Strong weekend and midweek midday coverage matches high customer search times. However, several popular Sunday afternoon hours are currently closed, representing missed revenue opportunities that could be addressed with modest schedule adjustments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.7Strong
What customers seeWhere you rank
9:41
HAIR LAB
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #68 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#341of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #341 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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