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Hairpins

Hair salon · Somerfield, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Hairpins

Hair salon · Somerfield, Christchurch

Where you stand#459of 498 hair salons & barbers
Overall health0.8/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

02Reviews4.003Map positions3.601Google listing1.905Facebook page1.508Opening hours1.504Listings and social0.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Hairpins is a hair salon in Sydenham, Christchurch, offering haircuts and styling for local clients. The team specialises in attentive client consultations and practical haircutting, and customers often note professional, friendly service and reasonable prices. Hairpins serves local residents seeking reliable, down-to-earth hair care in a neighbourhood salon setting.

Hairpins is a hair salon located in Sydenham, Christchurch, serving local clients with haircuts and styling. The salon presents itself as a neighbourhood business focused on everyday hair services for residents of Sydenham and nearby Christchurch suburbs.

The team at Hairpins offers haircuts and styling with an emphasis on listening to client preferences and asking follow-up questions. Review themes indicate staff are professional, welcoming and attentive during consultations. Pricing is described in reviews as reasonable, suggesting accessible options for routine hair care.

Customers tend to experience friendly, attentive service and practical results. Reviews highlight consistent haircuts, staff who listen and helpful follow-up questioning to ensure clients leave with the look they wanted. Several reviewers mention long-term relationships with the salon and reliable handling of difficult or unruly hair.

Hairpins is distinguished locally by its combination of steady, professional service and a welcoming neighbourhood atmosphere. Clients seeking straightforward haircuts, vocal consultation and affordable routine styling are the typical visitors. The salon's reputation in reviews centres on approachability, consistent results and a practical focus on meeting everyday hair needs in Sydenham.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Hairpins has a low overall health on Google Business Listing with a 1.8/10. The listing shows a claimed status, a visible phone number and full address, and the Open-for-Business status, which are strengths. The most important improvement areas are adding a website link, a meaningful business description, photos, and a logo to boost visibility and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Hairpins
3
Hairpins✓✓
4.9 ★★★★★ (23)
Hair salon · Somerfield
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #404 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Hairpins shows a solid overall Google review health score of 4.6 out of 10, indicating room for improvement but some positive momentum. The most important findings are: no responses to any reviews, which affects customer trust, and a good total review count with a move into the lower to mid range. Rating confidence is strong and the star rating is high.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Hairpins
OverviewReviewsPhotosAbout
4.9★★★★★23 reviews 2
5
4
3
2
1
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #299 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Hairpins shows a below-average health score in Google Maps search at 3.1/10, indicating limited visibility for local queries. The strongest footing is in several unisex hairdresser and hair salon terms in Sydenham and Beckenham, with top positions for unisex hairdresser in Sydenham (Pos 4) and in Beckenham (Pos 6). The main opportunities focus on raising both aggregate and borough scores to improve local presence and drive more local traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
3.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
2Seen in 5 searches across Christchurch, top three in none
1
Kin Hair5.0 ★ (80) · Hair salon
2
G Majesty Unisex Salon5.0 ★ (121) · Hair salon
3
Scissortrix Hair Design4.9 ★ (181) · Hair salon
4
Head Rush Hair Salon4.9 ★ (90) · Hair salon
↓
Hairpins1Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #317 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Hairpins shows very low health overall, with room to improve local presence. The strongest current assets are its Fresha and Yellow Directory listings, which help local visibility when customers search for hairdressing in Sydenham. Key opportunities lie in creating active Instagram, Facebook, TikTok, and NoSecretSalon profiles to boost reach and trust for local clients.

Strengths

  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/hairpins-strickland-street-christchurch-VENJx2) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/hairpins-sydenham) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 5 of them.
0.6Room to grow
What customers seeWhere you rank
9:41
Ghairpins somerfield
AllImagesMapsNews
Freshalp/en/bt/beauty-salons/in/nz-christchurch/somerfieldHairpins | Fresha✓
White Pageshairpins-sydenhamHairpins | White Pages✓
Yellow/hoon-hay/hairdressersHairpins | Yellow
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #467 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaWhite PagesYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
facebook
hairpins somerfield
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Ghairpins website
AllMapsImagesNews
Google Mapsgoogle.com › mapsHairpins - Somerfield, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
HairpinsNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hairpins currently has no recorded opening-hours data, so alignment with Christchurch demand patterns cannot be mapped to specific hours. Without hours, no strong alignment or missed high-demand windows can be identified. The immediate priority is to publish accurate opening hours so the algorithm can show when the salon is open during peaks, closed during popular times, or open during low-demand periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Hairpins
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#459of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #459 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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