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Haley Black Beauty

Beauty salon · Halswell, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Haley Black Beauty

Beauty salon · Halswell, Christchurch

Where you stand#299of 570 beauty businesses
Overall health4.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Haley Black Beauty is a private beauty studio in Halswell, Christchurch, based at Stuart Craig Chiropractor, 162 Lincoln Road. Haley offers electrolysis, facials, waxing, and relaxation massage, with additional services such as eyelash curl and tint and dermaplaning. Clients can expect personalised, calm treatments in a small, appointment-based setting focused on comfort and skin renewal.

Haley Black Beauty operates from a private studio located at Stuart Craig Chiropractor, 162 Lincoln Road in Halswell, Christchurch. The studio is appointment-based and presents a calm, personal environment for beauty treatments.

Services include electrolysis, a range of facials (including rejuvenating and plush options), waxing, relaxation massage, eyelash curl and tint, and dermaplaning. The listing and website describe a holistic approach that combines skin care with relaxation.

Customers commonly report a welcoming, comfortable experience and note consistency over time, with several long-term clients returning for maintenance and special treatments. Reviews highlight thorough, efficient service and leaving appointments feeling relaxed and refreshed with glowing skin.

Haley Black Beauty is presented as a small, practitioner-led studio offering hands-on treatments in a private setting. Local distinguishing features include its Halswell location within a chiropractic clinic and an emphasis on personalised care and client comfort during each appointment.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Haley Black Beauty shows a very low overall health score on Google Business Listing, with room for major updates. The listing is claimed and has a complete address and a main image, but lacks basic contact details and a link, and has few photos. Prioritising a website link, phone number, more photos, and a logo will improve visibility and trust for local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.0Room to grow
9:41
Tiles © Esri
3
Haley Black Beauty✓✓
5.0 ★★★★★ (3)
Beauty salon · Halswell
Open 5 days ✓
Directions No website 21
OverviewReviewsPhotosAbout
From the business

Step into calm at my private studio at Stuart Craig Chiropractor, 162 Lincoln Road. I specialise in professional beauty treatments including electrolysis, facials, waxing, and relaxation massage – all designed to leave you feeling confident, refreshed, and cared for. Whether you're maintaining your glow or starting fresh, I’m here to help you feel your best in a relaxed, personal setting.

Google listingChristchurch beauty · 570 businesses
You are #511 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Haley Black Beauty shows a health score of 5.3 out of 10, indicating average overall Google review health. The most notable findings are a top-10% star rating and ongoing engagement with responses that exceeds the mid-market level. Growth should focus on gathering more reviews and maintaining strong rating discipline to improve confidence and overall standing.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
4.2Room to grow
9:41
Haley Black Beauty
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 2
5
4
3
2
1✓
warm welcoming space 2
1How far your rating and your review count together can be trusted
L
Lisa R.★★★★★ · 4 months ago

I have been seeing Haley for my beauty services for over 12 years, and wouldn’t go anywhere else. Whether it is for regular maintenance or a special treat, Haley always creates a warm welcoming space where I can unwind. Haley has a friendly...

Response from the owner3

“Thank you for your lovely feedback and for trusting me with your treatments over the years. It’s always a pleasure to look after you.”

J
Jess C.★★★★★ · 4 months ago

I had the most amazing experience today, Haley did a Rejuvenating Plush Facial and may I say, I left feeling extra beautiful, with glowing smooth nourished skin & super relaxed. I highly recommend these, it is a great treat for yourself...

Response from the owner

Thank you so much for your lovely review! I’m thrilled you enjoyed your Rejuvenating Plush Facial and left feeling relaxed and glowing. ✨ I look forward to your next visit!

Google reviewsChristchurch beauty · 570 businesses
You are #333 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search performance shows an overall health score of 3.5 out of 10, indicating below average visibility in Google Maps. The strongest signs are the top keyword rankings for halswell-related terms and Addington-Middleton targets, suggesting steady local relevance. Opportunities lie in lifting both aggregate and borough scores to push more local searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.7Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Christchurch, top three in none
1
Nana Zhang Beauty & Makeup5.0 ★ (48) · Beauty salon
2
The Beauty Studio5.0 ★ (52) · Beauty salon
3
Regal Beauty5.0 ★ (131) · Beauty salon
4
Halo Beauty5.0 ★ (238) · Beauty salon
↓
Haley Black Beauty2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #361 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Haley Black Beauty shows low overall health for citations and social presence, with a 1.6/10. The strongest current asset is a very high trust Facebook profile, while Fresha is present but needs updating. Key opportunities focus on boosting Instagram trust, adding a TikTok account, claiming Neighbourly, Yellow and GrabOne listings to widen local reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.5Room to grow
9:41
Ghaley black beauty halswell
AllImagesMapsNews
Infobelhaley_black_beautyHaley Black Beauty | Infobel
FacebookHaley-Black-Beauty-61577005413034Haley Black Beauty | Facebook✓
Freshaa/glowing-goddess-beauty-christchurch-304-selwyn-street-f2ob4qoxHaley Black Beauty | Fresha
Instagramhaley_scandrett_hairHaley Black Beauty | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #482 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
3.2Room to grow
9:41
facebook
people3
111 followers 2
Offering high-quality facials, massages, waxing, and electrolysis in a calm, relaxing setting.
FollowMessage
🌐 haleyblackbeauty.com✓
☎ +64 274 511 664✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #388 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Haley Black Beauty's on-page health sits at 6.9 out of 10, which is above average for the homepage. The strongest point is a fast load time and an SEO-friendly URL, while there are gaps in meta description, favicon, and minor title tag alignment that could improve click-throughs and brand visibility.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒haleyblackbeauty.com✓3
✓Page load speed
✓Page file size
1Meta description
2Separate sites linking to you
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Haley Black Beauty's Website Traffic health sits at 5.4 out of 10, a borderline average level that signals limited organic reach and paid activity. The strongest near-term positives are that organic traffic total is above the bottom 25%, suggesting some momentum. Immediate attention should focus on content quality and structured paid testing to unlock more visits and leads.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.5Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Haley Black BeautyNot in these results
31About 2 visits a month from search, across 1 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #258 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Haley Black Beauty's opening hours align with several strong mid-week demand peaks, notably Tuesday mornings and midweek afternoons. However, Saturday afternoons and Thursday evenings show missed demand when the studio is closed. No significant low-demand open hours were identified, so inefficiency is limited. Adjusting a few Saturday afternoon slots or extending Thursday by one hour could capture local demand and improve the temporal health score.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.7Room to grow
9:41
Haley Black Beauty
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9:30am-6pm
Wednesday9:30am-6pm
Thursday9:30am-6pm
Friday9:30am-6pm
Saturday9:30am-1pm
SundayClosed
Popular times Sunday · Halswell
9a10a11a12p1p2p3p4p5p6p7p
When people in Halswell look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #243 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#299of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #299 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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