marketbaseExclusive Marketbase Report
Prepared for

Hatherly Loughnan

Law firm · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Hatherly Loughnan

Law firm · Shirley, Christchurch

Where you stand#151of 216 lawyers
Overall health3.0/10across the eight areas

Going well

08Opening hours9.403Map positions9.0

Where we can help

05Facebook page5.102Reviews4.801Google listing4.004Listings and social1.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Hatherly Loughnan is a law practice based in the Shirley suburb of Christchurch. The firm provides legal services to local clients and is noted for a friendly, professional approach and an efficient, helpful team that aims to support clients through common legal matters in the area.

Hatherly Loughnan is a lawyers practice located in the Shirley suburb of Christchurch. The firm operates as a local legal provider serving clients in the surrounding community.

The practice offers general legal services and client advice consistent with a law firm operating in Christchurch. Services are presented as legal assistance and representation for local clients, drawing on the experience of the practice's staff.

Clients tend to report a friendly and helpful experience, describing staff as kind, efficient and professional. Reviews emphasise consistent service from multiple team members and note instances of staff going above and beyond to assist clients in Shirley.

As a Shirley-based law practice, Hatherly Loughnan is distinguished locally by its emphasis on personable, professional client interactions and an efficient service style. The firm presents itself as a neighbourhood legal resource for Christchurch residents seeking practical legal support.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Hatherly Loughnan's Google Business Listing shows a below-average health score of 4.2 out of 10. The listing has essential basics in place (title, phone, website link, claimed status) but lacks a meaningful description and a logo, and photo activity is increasing but still in the bottom quartile. Focus on improvements that balance details and brand.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Hatherly Loughnan
3
Hatherly Loughnan✓✓
4.4 ★★★★★ (8)
Law firm · Shirley
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch lawyers · 216 businesses
You are #131 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Hatherly Loughnan shows solid overall health on Google reviews with a 4.7/10 health score. The top finding is the low response rate to reviews, which affects customer trust; addressing this by replying to all reviews would improve engagement. Rating confidence and star rating show steady progress, but further improvement needs ongoing focus on customer experience and increasing total reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Hatherly Loughnan
OverviewReviewsPhotosAbout
4.4★★★★★8 reviews
5
4
3
2
13
helpful staff 3
2How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #113 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Hatherly Loughnan shows strong overall visibility in Google Maps with a health score of 7.2 out of 10, indicating solid presence and good local reach. The top opportunities focus on sustaining performance across multiple suburbs and pushing the suburb/borough ranking into the top 10%. Key findings show the business already ranks in the top quartile in its suburb while improving city-wide visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
estate planning attorney
1Top three for "estate planning attorney" in 7 suburbs, seen in 40
1
Hatherly Loughnan24.4 ★ (8) · Law firm
2
Arrowsmith Law5.0 ★ (45) · Law firm
3
Simply Probate5.0 ★ (53) · Law firm
4
Absolut Legal5.0 ★ (219) · Law firm
Map positionsChristchurch lawyers · 216 businesses
You are #22 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Hatherly Loughnan shows a low health score for social and directory presence, with limited active profiles across key platforms. The most notable finding is the Neighbourly Directory listing, which supports local reach when kept up to date. Strengths include a friendly, professional team; this underpins trust but needs visible profiles to convert interest into clients.

Strengths

  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/Hatherly-Loughnan-187475) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 4 of them.
1.7Room to grow
What customers seeWhere you rank
9:41
Ghatherly loughnan shirley
AllImagesMapsNews
ChristchurchLawyerhatherly-loughnanHatherly Loughnan | ChristchurchLawyer
ServiceFinderHatherly-Loughnan-187475Hatherly Loughnan | ServiceFinder✓
Neighbourlylawyers/canterbury-regionHatherly Loughnan | Neighbourly
Lawzana Lawyershirley-lawFound through search, not linked from anything you own
StarOfService Proshirley-lawFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #179 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokChristchurchLawyerServiceFinderNeighbourlyYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
hatherly loughnan shirley
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Hatherly Loughnan's on-page health is very low, with a health score of 1.1 out of 10. The overall status signals serious baseline issues that limit visibility in search results. Two of the most critical findings are the absence of a meta description on the homepage and the missing title tag, which reduce click-through potential and search relevance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒hatherlyloughnan.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Hatherly Loughnan shows very low website traffic health with a 1.4/10 score. The business has minimal organic and paid activity, and no organic rankings in the top 100. Key opportunities focus on increasing organic traffic value and volume through quality content, on-page SEO, backlinks, and targeted paid campaigns to start building measurable traffic and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Hatherly LoughnanNot in these results3
Google search and trafficChristchurch lawyers · 216 businesses
You are #159 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Hatherly Loughnan's published hours partially match local demand: 40 weekly open hours align with peak search windows, but the firm is closed for 41 high-demand hours. Strong alignment sits around weekday mid-day peaks, while several weekend and early-morning peaks are missed. No hours appear open during low-demand windows, so waste from over-serving low traffic times is minimal.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Hatherly Loughnan
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#151of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #151 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for