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Hazel&Cass

Photographer · Selwyn District East, Christchurch

What your customers see when they look for you, and where that puts you among 194 Christchurch photography businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch photography · 194 businesses
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Executive summaryExclusive Marketbase business report

Hazel&Cass

Photographer · Selwyn District East, Christchurch

Where you stand#23of 194 photography businesses
Overall health8.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Hazel&Cass is a Christchurch-based photography studio in Prebbleton specialising in newborn, baby, child and family portraiture. With 10 years of experience and an assistant present at every session, the studio offers boutique wardrobe, custom-made limited edition sets, and on-site printing and framing. Sessions are studio-based and designed to capture family memories from newborn milestones through childhood.

Hazel&Cass is a photography studio located in Prebbleton, Christchurch, that focuses on newborn, baby, child and family portraiture. The studio describes itself as specialising in "tiny humans" and highlights a decade of experience in newborn work, operating from a custom-built boutique studio.

The studio offers a full range of services for families, including maternity, newborn and milestone sessions, custom-made limited edition sets for seasonal shoots, a boutique studio wardrobe included with sessions, and on-site printing and framing. An assistant is present for every session, supporting the photographer and the flow of each shoot.

Customers commonly describe the team as caring, creative and hardworking, and reviewers note the studio's ability to work with babies and children who have additional needs, helping them feel comfortable in front of the camera. Several clients mention being accommodated for last-minute newborn sessions and receiving photographs they treasure, while others cite ongoing milestone work from newborn through family portraits.

Locally, Hazel&Cass is positioned as a studio-focused provider that centralises styling, shooting and printing in one place. The combination of a purpose-built Prebbleton studio, included wardrobe and an on-site framing service frames the studio as a practical, start-to-finish option for families seeking specialist newborn and child portraiture in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Hazel&Cass shows solid Google Business presence with an above-average health score of 5.8 out of 10. The profile already lists a title, claimed status, a website link, open-for-business status, and a full address. The most notable gaps are the missing phone number, and the high-quality description is already strong and should be pushed toward the top 10% with slight enhancements.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
5.6Room to grow
9:41
Tiles © Esri
Hazel&Cass✓✓
5.0 ★★★★★ (46)
Photographer · Selwyn District East2
Open 7 days ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business

Photographer of Tiny Humans. With 10 years of experience and an assistant on hand for every session, your precious family memories are in the safest of hands here. All our our sessions take place in our beautiful photography studio in Prebbleton, which we have custom-built for our specialisation in newborn, baby, child and family portraiture. We offer a full range of services for kids of all ages and families of all shapes and sizes, so you can trust us with your family memories for years to come. Plus, with boutique studio wardrobe included in all our sessions, and an on-site printing and framing service, we really are a one-stop-shop from start to finish!

3
Google listingChristchurch photography · 194 businesses
You are #86 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Hazel&Cass shows a healthy Google review profile with a 7.3/10 health score and strong ratings. The most notable findings are the high star rating and top 10% rating confidence, indicating consistent customer satisfaction, alongside ongoing opportunities to improve engagement and boost total reviews.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
7.8Good
9:41
Hazel&Cass
OverviewReviewsPhotosAbout
5.0★★★★★46 reviews 2
5
4
3
2
1✓
newborn 28patient 5smiling 5christmas 4frames 3memories 3
✓How far your rating and your review count together can be trusted
A
Amber H.★★★★★ · 9 months ago

Cass and her team were absolutely exceptional during our babies photoshoot. They were caring, creative and hardworking. We will definitely be back! Thank you so much!

Response from the owner1

Aw Amber you are amazing! Thank you! Im going though your photos as we speak and then I see this! :) :)

R
rylin P.★★★★★ · a year ago

Have been to Hazel and Cass four times so far with more booked in . The beautiful photos they create are beyond priceless . Highly recommend , you won’t be disappointed !

Response from the owner

Thankyou so much for the lovely review Rylin! We've loved photographing you and your family

Google reviewsChristchurch photography · 194 businesses
You are #43 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Hazel&Cass shows an above-average health score of 6.9/10 for Google Maps search performance, indicating solid visibility with room to grow across local suburbs. The strongest results are in Rolleston and Selwyn district, where several top 5 keywords reinforce a stable core presence. Focus should be on extending borough reach while maintaining the current top rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.9Good
9:41
1234Tiles © Esri
2Top three for "photographer" in 2 suburbs, seen in 7
1
Rebecca Claridge Photography5.0 ★ (71) · Photographer
2
Belinda Lansley Photography4.9 ★ (78) · Photographer
3
Lincoln Media5.0 ★ (18) · Photographer
4
Hazel&Cass15.0 ★ (46) · Photographer
Map positionsChristchurch photography · 194 businesses
You are #61 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Hazel&Cass shows an above-average health score of 6.9, indicating solid presence with room to broaden reach. The strongest current achievement is a top-tier Instagram and Facebook presence, both described as outstanding and trusted, suggesting robust engagement and branding. Key improvement areas focus on TikTok, Fresha, LinkedIn, Yellow Directory, and TikTok Directory to diversify channels.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
6.5Good
9:41
Ghazel&cass selwyn district east
AllImagesMapsNews
FacebookhazelandcassHazel&Cass | Facebook✓
InstagramhazelandcassHazel&Cass | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch photography · 194 businesses
You are #69 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
6.2Good
9:41
facebook
hazelandcass
30K followers ✓
Photographer of tiny humans2
FollowMessage
★ 21 reviews · recommended ✓
🌐 hazelandcass.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch photography · 194 businesses
You are #75 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Hazel&Cass shows strong on-page health with a score of 7.1 out of 10, indicating above-average technical setup. The most notable strengths are a valid favicon, a relevant meta description, an SEO-friendly URL and a clear H1 tag along with a precise title tag. These foundations support visibility and clarity for prospective clients.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒hazelandcass.co.nz✓3
✓The shape of your link profile
✓Favicon
1Meta description
2On-page score
Your websiteChristchurch photography · 194 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Hazel&Cass shows a very healthy website traffic profile, with strong organic performance and top local keyword coverage. The main takeaway is the high organic traffic value and top 10% ranking, while paid traffic is not yet established. This suggests focus should stay on organic SEO while gradually testing paid initiatives.

Strengths

  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
9.5Strong
9:41
Gphotography studio strowan
AllMapsImagesShopping
321No ads from you on any search
rakibraxphotography.co.nzRakib Rax Photography | Christchurch | New Zealand
www.acornstudio.co.nzOur Christchurch Photography Studio
www.hazelandcass.co.nzStudio hire - Christchurch

Perfect for maternity, newborn, child, and family photography, it has also served as a beautiful setting for bridal preparations, creative workshops, and ... Read more

www.mariaphotography.nzMaria Photography | Specialist Portrait Photographer in ...
✓About 579 visits a month from search, across 88 searches
Google search and trafficChristchurch photography · 194 businesses
You are #10 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hazel&Cass's opening hours mostly align with when local customers search for photography. Several weekday midday slots (Monday 11am-2pm and Wednesday noon) match higher demand, while there are no closed peak-period gaps. However the studio is open during some low-demand times (early Monday morning, late Monday evening, early Tuesday and Thursday mornings) that may offer limited return and could be trimmed or staffed flexibly.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.1Strong
9:41
Hazel&Cass
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Thursday · Selwyn District East
1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p
When people in Selwyn District East look   You are shut
Opening hoursChristchurch photography · 194 businesses
You are #18 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#23of 194 Christchurch photography businesses
9:41
Christchurch photographyOverall · 194 businesses
You are #23 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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