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HBM Beauty Salon

Beauty salon · Mairehau, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

HBM Beauty Salon

Beauty salon · Mairehau, Christchurch

Where you stand#282of 570 beauty businesses
Overall health5.1/10across the eight areas

Going well

08Opening hours8.701Google listing8.603Map positions7.602Reviews7.505Facebook page6.2

Where we can help

04Listings and social2.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

HBM Beauty Salon is a privately run beauty salon in the Mairehau suburb of Christchurch. Owned and operated by Lili, it offers one-on-one appointments in a quiet, warm setting. Services cover nails, lashes, facials, tattoos for brows and lips, massages and foot care, with attention to a tidy, comfortable environment.

HBM Beauty Salon is a privately run beauty salon located in Mairehau, Christchurch, operated by owner-operator Lili. The salon presents itself as a quiet, warm space where clients can book one-on-one appointments for personal treatments in a private setting.

Services listed by the salon include a broad range of beauty and wellness treatments: head massages, facial care, red blood vessel removal, eyebrow shaping, eyeliner and lip tattoos, eyelash extensions, body massages, manicures, pedicures and foot care. The salon describes an emphasis on comprehensive, individual sessions and a variety of cosmetic and care services.

Customer feedback highlights recurring themes of a warm welcome, careful and professional treatment, and a clean, well-presented salon. Reviewers note that the owner takes time with each client, attends to small details that improve the experience, and maintains a tidy environment. Many clients emphasise the personal, friendly service and return repeatedly for maintenance of nails, lashes and other treatments.

Locally, HBM Beauty Salon is distinguished by its owner-led, one-on-one approach and a wide service list within a small Mairehau setting. The combination of private appointments, a long-running owner with many years of experience, and consistent comments about a clean, welcoming atmosphere are practical points clients cite when choosing this Christchurch beauty salon.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

HBM Beauty Salon shows a solid overall health with room for refinement. The profile already lists essential contact details and a verified status, while the description and photos are meeting local benchmarks. The strongest current findings are a live open-for-business status and a claimed listing with an accessible website and phone number.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
8.6Strong
What customers seeWhere you rank
9:41
Tiles © Esri
HBM Beauty Salon
3
HBM Beauty Salon✓✓
4.8 ★★★★★ (23)
Beauty salon · Mairehau2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Hey everyone 💌 I am Lili the owner of HBM Beauty Salon, with 24 years of experience since 1999. We offer one-on-one services to create a quiet, warm, and comfortable environment for you, allowing you to enjoy a private, undisturbed experience. Our comprehensive service includes a wide range of options, from head massages to facial care, red blood vessel removal, eyebrow , eyeliner, lips tattoos, shaping and eyelash extensions , body massages, manicures, and foot care etc…..We looking forward to your visit! 🙌

1
Google listingChristchurch beauty · 570 businesses
You are #79 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

HBM Beauty Salon shows a strong overall health score of 8.3 out of 10. The business has solid engagement and review momentum, with room to push into the upper local tier. Key findings point to steady progress in total reviews and solid star rating, complemented by an excellent review response rate.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
7.5Good
What customers seeWhere you rank
9:41
HBM Beauty Salon
OverviewReviewsPhotosAbout
4.8★★★★★23 reviews 2
5
4
3
2
13
warm atmosphere 3lashes 3relaxing treatments 2attention to detail 2fantastic job 2
1How far your rating and your review count together can be trusted
Z
Zena★★★★★ · Edited 2 weeks ago

Lilli always does a fantastic job.

Response from the owner

Thank you Zena❤️🌹✨so sorry for the late reply. Just saw you give me the ⭐️⭐️⭐️⭐️⭐️I am grateful 🙏

R
Robyn R.★★★★★ · 9 months ago

So nice to see this salon owner back and doing what she does best !!

Response from the owner

Hi Robyn Thank you for your kind evaluation of me. I am very grateful that you choose me to serve you. It’s my honor and I will provide more worthy service for you with all my heart ❤️😇💫🙌🌹✨

Google reviewsChristchurch beauty · 570 businesses
You are #141 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

HBM Beauty Salon shows a healthy Google Maps presence with a health score of 7.5 out of 10. Overall visibility is strong, and the business ranks well in its borough and across suburbs. The top opportunities focus on maintaining strong local listing presence and extending visibility beyond the current suburbs, while keeping the suburb performance in the top quartile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyelash salon
1Top three for "eyelash salon" in 1 suburb, seen in 5
1
Beauty and Soul5.0 ★ (14) · Beauty salon
2
HBM Beauty Salon24.8 ★ (23) · Beauty salon
3
Kess Hair and Beauty5.0 ★ (87) · Beauty salon
4
Glowlane Studio4.8 ★ (18) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #136 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

HBM Beauty Salon shows a very low health score overall, indicating limited social and directory presence. The strongest recent asset is a top-tier Facebook profile with high trust, while Fresha is also visible in search results. Core opportunities include establishing active Instagram and TikTok profiles, expanding Yellow and TikTok directory listings, and adding a LinkedIn Company Page to boost trust and visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/hbm_beauty_salon_facial_massage_nails_eyebrows_tattoos_eyeliner_tattoos_lips_tattoos_eyelashes_extensions) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Ghbm beauty salon mairehau
AllImagesMapsNews
Facebookhbm.salonHBM Beauty Salon | Facebook✓
Infobelhbm_beauty_salon_facial_massage_nails_eyebrows_tattoos_eyeliner_tattoos_lips_tattoos_eyelashes_extensionsHBM Beauty Salon | Infobel✓
Family Company Studiohbm-beauty-salonHBM Beauty Salon | Family Company Studio
Freshalp/en/tt/eyelash-extensions/in/nz-christchurch/mairehauFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #441 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelFamily Company StudioFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
6.2Good
What customers seeWhere you rank
9:41
facebook
HBM.Salon✓
429 followers 1
We are a Beauty Salon specialising in nails, Eyelashes extensions, hair removal, massage and beauty therapy.
FollowMessage
★ 10 reviews · recommended 2
🌐 maps.google.com3
☎ +64 27 789 9991✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #220 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
HBM Beauty SalonNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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08Opening hoursMarketbase business report

Your hours against demand

HBM Beauty Salon's opening hours largely match local demand, with strong midday and afternoon coverage across weekdays and weekends. Notable matches include Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday early afternoons. A small number of high-demand evening hours are closed, suggesting limited late-evening availability that could miss some customers. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.7Strong
What customers seeWhere you rank
9:41
HBM Beauty Salon
OverviewReviewsPhotosAbout
Hours 1
Monday9am-7pm
Tuesday9am-7pm
Wednesday9am-7pm
Thursday9am-7pm
Friday9am-7pm
Saturday9am-7pm
Sunday9am-7pm
Opening hoursChristchurch beauty · 570 businesses
You are #76 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#282of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #282 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
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