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Headmaster Barber

Hairdresser · Wigram, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Headmaster Barber

Hairdresser · Wigram, Christchurch

Where you stand#338of 498 hair salons & barbers
Overall health3.2/10across the eight areas

Going well

05Facebook page8.908Opening hours8.8

Where we can help

03Map positions4.904Listings and social4.501Google listing3.402Reviews1.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Headmaster Barber is a neighbourhood barber located in Wigram, Christchurch. It offers traditional barbering and haircuts for men and boys, with a focus on practical, quick service and a family-friendly environment. Customers often note the convenience of appointments and a tidy finish from experienced staff.

Headmaster Barber is a barber shop based in the Wigram suburb of Christchurch. It provides barbering and haircuts for men and boys, operating as a local hair salon and barber service for the surrounding community.

The shop specialises in routine barbering services and traditional cuts suitable for adults and children. Information supplied and customer comments indicate regular haircuts, quick appointments and practical styling are central to what the barber offers.

Customers commonly remark on quick, tidy haircuts and a child-friendly atmosphere. Reviews highlight friendly, approachable staff and convenient visit experiences, with several mentions of no wait times and a positive first visit for children getting their hair cut.

As a local Wigram barber, Headmaster Barber is described by customers as a practical choice for families and individuals seeking straightforward, convenient haircuts. Its combination of family-friendly service and tidy, efficient haircuts defines its local presence.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Headmaster Barber shows a below-average overall health score on Google Business Listings, with key gaps in the website link and business description. Strengths include a claimed listing, an active phone number and a full address, plus the open-for-business status. Focus should be on adding a website link and a meaningful description while continuing to grow the photo collection to enhance credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Headmaster Barber
3
Headmaster Barber✓✓
3.1 ★★★★★ (77)
Hairdresser · Wigram
Open 6 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #327 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Headmaster Barber shows a very low overall health score on Google reviews, but some positive momentum is visible. The business has started accumulating reviews and is engaging with customers, yet there is substantial room to grow rating confidence, total reviews, and response rate to further strengthen trust with local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
4 checks on your reviews. You're seeing 3 of them.
1.6Room to grow
What customers seeWhere you rank
9:41
Headmaster Barber
OverviewReviewsPhotosAbout
3.1★★★★★77 reviews
5
4
3
2
12
haircut 25barber 9skills 3scissors 3job 2
1How far your rating and your review count together can be trusted
J
Joe B.★ · 2 years ago

Looked this place up on Google, 11am was listed as opening time for Sundays. Waiting outside at 11am, no signs of life. Big signs in the windows saying 'Open', but eventually found a tiny sign with opening hours, listing 11:30am as opening...

Response from the owner3

Apologies our Head Hairdresser has heart issues and was receiving treatment but will definitely update working hours as to not inconvenience our customers. We ask for your understanding at this time....

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #416 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Headmaster Barber shows mid-range health on Google Maps with room to grow. The top findings show strong local traction for core keywords like barber shop in wigram and unisex hairdresser in wigram, indicating solid local relevance. The business can improve aggregate maps visibility and push toward top quartile in the suburb by refining its listing and consistency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
4.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
1Top three for "barber shop" in 1 suburb, seen in 2
1
Wigram Barbers4.8 ★ (43) · Hairdresser
2
Headmaster Barber23.1 ★ (77) · Hairdresser
3
Future Angels Salon4.9 ★ (281) · Hairdresser
4
Misola Hair & Style4.8 ★ (371) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #253 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Headmaster Barber shows solid social presence with a health score of 4.6 out of 10. The strongest asset is Facebook, rated very high, supporting trust and engagement. Fresha listings are current but should be kept up-to-date to sustain visibility. Opportunities lie in expanding Instagram and TikTok trust, and adding NoSecretSalon and LinkedIn profiles to improve discoverability and professional branding.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Gheadmaster barber wigram
AllImagesMapsNews
Freshalp/en/bt/hair-salons/in/nz-christchurch/wigramHeadmaster Barber | Fresha
Instagramthe_headmaster_barber_shopHeadmaster Barber | Instagram1
FacebookHeadMasterBarberHeadmaster Barber | Facebook✓
Tiktok@theheadmasterbarbershopHeadmaster Barber | Tiktok2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #274 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 5 of them.
8.9Strong
What customers seeWhere you rank
9:41
facebook
HeadMasterBarber✓
351 followers 1
Head on down to HeadMaster Barber! New location! - We’re now located behind New World, Wigram, T2
FollowMessage
🌐 headmasterbarber.co.nz/about✓
☎ +64 21 154 0706✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #54 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

placeholder

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒headmasterbarber.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Headmaster Barber's website traffic shows a low health score of 1.8 out of 10, indicating limited visibility and traffic. The most important findings are that organic traffic value and organic visits are near zero, with no organic keywords in the top 100. Paid traffic shows no measurable spend or traffic. Actionable focus areas include local content, on-page SEO and small paid campaigns to start building visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Headmaster BarberNot in these results3
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Headmaster Barber's opening hours mostly match local demand, with strong alignment during late-morning and early-afternoon peaks on Tuesdays and Saturdays. Notable missed opportunities occur on Saturday at 10am and several Sunday midday and afternoon slots when local searches are high. There are no hours open during low-demand periods, so adjustments could focus on adding a few high-demand windows rather than trimming existing hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.8Strong
What customers seeWhere you rank
9:41
Headmaster Barber
OverviewReviewsPhotosAbout
Hours 1
Monday10am-6pm
Tuesday10am-6pm
Wednesday10am-6pm
Thursday10am-6pm
Friday10am-6pm
Saturday11am-5pm
SundayClosed
Popular times Sunday · Wigram
10a11a12p1p2p3p4p
When people in Wigram look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #62 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#338of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #338 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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