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Headquarters Hair Studio

Hair salon · North Beach, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Headquarters Hair Studio

Hair salon · North Beach, Christchurch

Where you stand#323of 498 hair salons & barbers
Overall health3.5/10across the eight areas

Going well

03Map positions8.002Reviews6.8

Where we can help

04Listings and social4.208Opening hours4.001Google listing2.805Facebook page2.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Headquarters Hair Studio provides quality hair services for women, men and children from a North Beach, Christchurch salon. They state affordable prices and offer cuts, colour and salon treatments, including services mentioned by clients such as QiQi hair control. Reviews highlight a long-standing stylist, Andrea, and consistently high customer satisfaction in a friendly, family-oriented setting.

Headquarters Hair Studio is a hair salon located in North Beach, Christchurch that offers hair services for women, men and children. The salon describes its focus as delivering quality hair services at affordable prices and operates from a neighbourhood location familiar to local clients.

Services described by the salon and referenced in client feedback include haircuts, colour work and salon treatments. Reviews mention specific treatments such as the QiQi hair control treatment and note colour expertise. The salon caters to routine maintenance as well as targeted treatments to improve hair condition and manageability.

Customers consistently describe positive experiences, with reviewers highlighting long-term relationships with a named stylist, friendly salon atmosphere and visible improvements after treatments. Feedback notes that visits are enjoyable, with clients commenting on flattering cuts, well-maintained colour and a welcoming, chatty environment. Several reviews reference multi-decade loyalty, repeat bookings and recommendations to family and friends.

What distinguishes Headquarters Hair Studio locally is a combination of long-standing client relationships with a named stylist, a family-oriented and social salon vibe, and a stated focus on affordable, quality hair services for all ages. For people in the North Beach area seeking cuts, colour or specific treatments like QiQi, the salon presents itself as a neighbourhood option with a track record of repeat customers.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Headquarters Hair Studio shows a low overall health score with room to improve the basics on the Google listing. The strongest areas are a claimed listing, an existing title, a listed phone number, and a full address, which support easy customer contact and location accuracy.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Headquarters Hair Studio
Headquarters Hair Studio✓✓
5.0 ★★★★★ (25)
Hair salon · North Beach
Open 3 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Quality hair services for woman, men and children at affordable prices

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #361 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Headquarters Hair Studio shows a strong overall health score for Google Reviews, with high customer satisfaction and solid engagement. Key finding: the business already ranks in the top 10% for star rating, indicating exceptional client satisfaction. Another important finding is steady progress in total reviews, suggesting growing visibility and social proof.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
6.8Good
What customers seeWhere you rank
9:41
Headquarters Hair Studio
OverviewReviewsPhotosAbout
5.0★★★★★25 reviews 1
5
4
3
2
1✓
haircut 4hairstyling 3
2How far your rating and your review count together can be trusted
M
Megan C.★★★★★ · 6 months ago

Have been seeing Andrea for years, always impressed with her knowledge, advice and the end results. Always have a good conversation/banter while there too.

Response from the owner3

Thank you lovely! Always love seeing you😊

M
Mya P.★★★★★ · 6 months ago

Today I visited Andrea at headquarters for an AMAZING hair smoothing treatment(Qi Qi hair control service) I had never had this service before but Andrea explained the process and everything I needed to know before we began . My hair has ne...

Response from the owner

Such an incredible result, glad you love it x

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #158 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Headquarters Hair Studio shows a high overall health in Google Maps search with room to improve. It ranks well for core local terms and maintains top positions for several key queries. The business should continue refining its listing to push aggregate visibility higher while maintaining strong borough performance to stay in the top quartile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.0Strong
What customers seeWhere you rank
9:41
1Tiles © Esri
hair salon
1Top three for "hair salon" in 2 suburbs, seen in 6
1
Headquarters Hair Studio25.0 ★ (25) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #99 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Headquarters Hair Studio shows below-average social presence health with a 3.4 out of 10. The strongest asset is a very high-trust Facebook profile, while opportunities lie in expanding TikTok, LinkedIn, and NoSecretSalon listings to broaden reach. The main takeaway is focusing on completing and linking profiles to boost trust and discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/headquarters-hair-studio-579476526) found via: Google search results.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/headquarters-hair-studio-effingham-street-christchurch-LyEX49) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Gheadquarters hair studio north beach
AllImagesMapsNews
FacebookHeadquarters-Hair-Studio-100083084571056Headquarters Hair Studio | Facebook✓
Freshaheadquarters-hair-studio-effingham-street-christchurch-LyEX49Headquarters Hair Studio | Fresha✓
ServiceFinderHeadquarters-Hair-Studio-158291Headquarters Hair Studio | ServiceFinder
Yellowheadquarters-hair-studio-579476526Headquarters Hair Studio | Yellow✓
Instagramheadquarters_hairdesignHeadquarters Hair Studio | Instagram1
TiktokNo account found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #287 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaServiceFinderYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
2.1Room to grow
What customers seeWhere you rank
9:41
facebook
✓
people3
161 followers 2
Owner/operator Qualified Hairdresser at affordable prices.
FollowMessage
🌐 maps.google.com
☎ +64 3-388 3945✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #396 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Headquarters Hair StudioNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Headquarters Hair Studio shows clear alignment with weekday lunchtime demand, especially midweek. The salon is open during several high-demand weekday slots but is closed for several busy Saturday midday hours, representing notable missed bookings. No open hours fall in low-demand windows. Adjusting weekend hours around Saturday 10am-2pm could capture more strong local demand without increasing low-value operating time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.0Room to grow
What customers seeWhere you rank
9:41
Headquarters Hair Studio
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-5pm
TuesdayClosed
Wednesday9:30am-5pm
ThursdayClosed
Friday9:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #300 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#323of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #323 overall
Open my free 7 days →
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