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Helen Stuart - Compass Mortgages

Mortgage broker · Mount Eden, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

Helen Stuart - Compass Mortgages

Mortgage broker · Mount Eden, Central Auckland

Where you stand#73of 106 finance businesses
Overall health3.1/10across the eight areas

Going well

02Reviews8.401Google listing7.0

Where we can help

08Opening hours4.403Map positions4.207Google search and traffic3.705Facebook page3.004Listings and social2.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Helen Stuart - Compass Mortgages provides mortgage and lending advice from Kingsland, Mount Eden, Auckland. A Registered Financial Adviser, she helps first-time buyers, those needing bridging finance, refinancing and investors. With access to more than 20 banks and lenders, she offers personalised service and direct support through each lending process.

Helen Stuart - Compass Mortgages is a registered financial adviser based in Kingsland, Mount Eden, Auckland. She offers mortgage and lending advice tailored to people seeking home loans, refinancing, bridging finance and investment property lending.

Services focus on first-time homebuyers, movers needing bridging finance, refinancing and investment properties. Helen states she works directly with clients rather than through multiple staff, and has access to a panel of more than 20 banks and lenders covering main-bank and non-bank options.

Customers commonly describe clear communication, helpful guidance and reliable support through lending journeys. Review themes note that Helen makes time to explain options, stays involved through each stage of purchase or refinance and supports clients across multiple years and scenarios.

Locally, Helen Stuart - Compass Mortgages positions itself as a client-focused mortgage adviser in Auckland, combining broad lender access with personalised one-on-one service. The practice highlights experience in guiding first-home buyers and investors while aiming to find products and interest-rate options suited to each client's situation.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Helen Stuart - Compass Mortgages shows a solid overall health on Google Business Listing, with ongoing control and visibility. Key strengths include a claimed listing, accurate business title, a live status, and a working phone number and website link, which support customers moving from Google to the firm's pages.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.0Good
What customers seeWhere you rank
9:41
Tiles © Esri
Helen Stuart - Compass Mortgages
2
Helen Stuart - Compass Mortgages✓✓
5.0 ★★★★★ (98)
Mortgage broker · Mount Eden3
Open 5 days · late Mon, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Advice on all your lending and mortgage needs. I am a Registered Financial Adviser located in Kingsland, who can assist anyone looking to obtain finance. I ensure clients get the right products, interest rates and flexibility for their situation. There are hundreds of options both main bank and non bank and finding which one suits is key. With access to NZ's largest lender panel of over 20 banks and lenders, I'll find a solution to suit your needs.

1
Google listingCentral Auckland personal & business finance · 106 businesses
You are #32 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Helen Stuart - Compass Mortgages shows a strong overall health on Google reviews with a high star rating, a solid number of reviews and active engagement from the owner. The key finding is that the high rating is well maintained while ongoing review flow supports credibility and buyer confidence, with response activity reinforcing trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing all of them.
8.4Strong
What customers seeWhere you rank
9:41
Helen Stuart - Compass Mortgages
OverviewReviewsPhotosAbout
5.0★★★★★98 reviews 1
5
4
3
2
1✓
answering questions 18first home buyer 14quick communication 9easy to deal with 5responsive staff 3mortgage negotiation 2
2How far your rating and your review count together can be trusted
M
Matt G.★★★★★ · Edited a month ago

We have used Helen for the purchase of two investment properties. We were new to investing so had many questions along the way and Helen would always have the time to discuss. We were especially impressed with Helen's responsiveness, she wo...

Response from the owner3

Thanks Matt and Nikki

S
Steve P.★★★★★ · 6 months ago

Helen has been our broker for the past five years and has been fantastic to work with. She is professional, friendly, and always goes the extra mile to help us achieve our goals. She’s also very accommodating and has taken calls late in the...

Response from the owner

Thanks Steve and Shawn - it is great being able to work with clients over multiple years and through different scenarios!

Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #18 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Helen Stuart - Compass Mortgages is 4.2 out of 10, indicating below-average visibility overall. The strongest opportunities lie in boosting presence across surrounding suburbs and increasing reviews to improve rankings, with a practical emphasis on maintaining a steady stream of new reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Seen in 2 searches across Central Auckland, top three in none
1
MTF Mt Eden4.7 ★ (109) · Mortgage broker
2
Onelife Financial Services Limited5.0 ★ (24) · Mortgage broker
3
iConsult Mortgage Brokers5.0 ★ (127) · Mortgage broker
4
Professional Financial Solutions (PFSL)4.8 ★ (120) · Mortgage broker
↓
Helen Stuart - Compass Mortgages2Further down, below the first results
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #62 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Helen Stuart - Compass Mortgages shows a low social presence health of 2.1 out of 10. The business has a LinkedIn profile completed, but opportunities exist to establish active profiles on Facebook, Instagram, Yellow directories, and LinkedIn Company pages to improve visibility and credibility for local customers.

Strengths

  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/helen-stuart-053550124) found via: Google search results, Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing 4 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Ghelen stuart - compass mortgages mount eden
AllImagesMapsNews
LinkedInhelen-stuart-053550124Helen Stuart - Compass Mortgages | LinkedIn✓
Finance Advisers Providercompass-mortgages-limited-auckland-FSP733731Helen Stuart - Compass Mortgages | Finance Advisers Provider
FacebookNo account found1
InstagramNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #81 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInFinance Advisers ProviderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Customers often use Facebook to check a business is real, view recent activity, and message before they buy. Helen Stuart - Compass Mortgages has no findable Facebook page, which is uncommon locally: 79 of 106 businesses in the area have a page Marketbase can find. Without a findable page, customers hit dead ends when seeking proof, contact routes, or clear links.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
helen stuart - compass mortgages mount eden
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #75 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒compassmortgages.co.nz✓✓
✓Favicon
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteCentral Auckland personal & business finance · 106 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Helen Stuart - Compass MortgagesNot in these results
31About 4 visits a month from search, across 11 searches
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #67 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The closed hours are largely well placed against demand. Sunday 12pm to 4pm is closed and a customer meets a closed door that redirects them elsewhere. Sunday 12pm to 4pm are the busiest hours and opening then lets customers arrive and be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.4Room to grow
What customers seeWhere you rank
9:41
Helen Stuart - Compass Mortgages
OverviewReviewsPhotosAbout
Hours 1
Monday10am-7pm
Tuesday10am-6pm
Wednesday10am-7pm
Thursday10am-7pm
Friday10am-4pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #60 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#73of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #73 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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