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Helston & Associates

Accounting firm · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Helston & Associates

Accounting firm · Addington-Middleton, Christchurch

Where you stand#193of 245 accountants
Overall health2.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Helston & Associates is an accountancy firm based in Middleton, Christchurch serving small and medium businesses across Canterbury. The practice offers financial, accounting and taxation services, from individual tax returns to company and trust reporting, and is known for providing a high level of personal service to local clients.

Helston & Associates is an accountancy firm located in Middleton, Christchurch. The practice serves small and medium businesses across the Canterbury region and positions itself as a local provider of financial, accounting and taxation services.

Services include individual tax returns through to complete company and trust financial reporting. The firm handles IRD filing work such as GST returns, FBT returns and PAYE schedules, and produces reporting intended to show how a business is performing at any given point.

Clients tend to receive a high level of personal service and support with day-to-day business issues. The practice states it helps clients problem-solve and "think outside the square", and works with customers to put systems and procedures in place to manage issues more effectively in future. Reporting is described as clear, concise and up to date.

Locally, Helston & Associates focuses on the needs of Canterbury's small to medium enterprises, many of which are family owned. The firm's combination of taxation and reporting services, IRD compliance support and practical business problem-solving is presented as its practical offering to businesses in Middleton and the wider Christchurch area.

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01Google listingMarketbase business report

Your Google listing

Helston & Associates shows a very low overall health on Google Business, with key details present but missing essential optimisations. The most important findings are that the listing is not claimed and the open-for-business status is unclear, which affects control and customer reassurance.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.3Room to grow
9:41
Tiles © Esri
3
Helston & Associates1✓
Own this business?
0.0 ★★★★★ (0)
Accounting firm · Addington-Middleton
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #190 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Helston & Associates shows a very low overall health on Google reviews, indicating potential customers may hesitate to engage. The key findings are a lack of reviews and no response to existing ones, plus no established star rating yet. Addressing these can gradually improve credibility and engagement from clients and local businesses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
9:41
Helston & Associates
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Helston & Associates shows very low overall health in Google Maps search visibility, indicating limited presence across city-wide queries and a need to improve local visibility. The strongest performances are in a few top keywords tied to the Addington-Middleton area, suggesting potential to grow from a small local footprint while expanding broader map presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.6Room to grow
9:41
1234Tiles © Esri
1Seen in 1 search across Christchurch, top three in none
1
Toni Walker Chartered Accountants5.0 ★ (1) · Accounting firm
2
Kendons Business Advisors Chartered Accountants4.5 ★ (22) · Accounting firm
3
Nextstep Accountants | Business Advisors5.0 ★ (18) · Accounting firm
4
Max Accountancy Limited4.5 ★ (17) · Accounting firm
↓
Helston & Associates2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #231 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Helston & Associates shows low overall health (2.2/10) for Citations & Social Presence, with limited active profiles. The strongest completed items are LinkedIn and Yellow Directory listings, which help local visibility. Key opportunities focus on creating or updating Instagram, Facebook, TikTok, LinkedIn Company, and TikTok Directory profiles to improve trust and reach among customers and local clients.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/helston-associates-ltd-579464493) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/helston-associates-middleton) found via: Google search results.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/helston+%26+associates-18210641) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 6 of them.
3.6Room to grow
9:41
Ghelston & associates addington-middleton
AllImagesMapsNews
White Pageshelston-associates-middletonHelston & Associates | White Pages✓
Cylexhelston+%26+associates-18210641Helston & Associates | Cylex✓
Yellowhelston-associates-ltd-579464493Helston & Associates | Yellow✓
NZWAOinventorytech-limitedHelston & Associates | NZWAO
LinkedInphil-blacktopp-00698114Helston & Associates | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #156 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesCylexYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
helston & associates addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Helston & Associates shows an average on-page SEO health score of 4.5/10. The site has solid content basics and HTTPS security, but gaps remain in meta description presence and favicon, with room to tighten title tag length. Overall, the health suggests the site is functional but needs targeted refinements to lift visibility and performance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒helston.co.nz✓
✓Page load speed
✓Page file size
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Helston & Associates shows a mixed website traffic picture, with a decent health score of 4.8 out of 10. Organic traffic value is above the 25th percentile, but paid traffic remains largely untapped. The top opportunities suggest starting small paid campaigns and refining SEO basics to improve visibility, while ensuring landing pages and tracking are in place.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.9Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Helston & AssociatesNot in these results
31About 1 visits a month from search, across 3 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #125 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Helston & Associates has no published opening hours, so alignment with local demand cannot be measured. Because hours are missing, every peak search period is effectively a missed opportunity and the platform flags a very low temporal health score. Practical next steps are to publish regular weekday hours and then adjust to match local peak search times so the firm can capture more enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
9:41
Helston & Associates
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Thursday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#193of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #193 overall
Open my free 7 days →
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Jeremy GrayFounder, Marketbase

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