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HK Accounting

Bookkeeping service · Wigram, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

HK Accounting

Bookkeeping service · Wigram, Christchurch

Where you stand#173of 245 accountants
Overall health3.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

HK Accounting is a Christchurch-based accounting service working with clients across New Zealand. They specialise in supporting sole traders, small businesses, property investors, tradespeople, self-employed professionals, cleaners and non-profits. With over 10 years' experience in corporate and freelance accounting, they provide bookkeeping, GST, PAYE, payroll, invoicing, tax returns and general admin support.

HK Accounting is a Christchurch accounting practice based in Wigram that works with clients across New Zealand. The description states they support sole traders, small businesses, property investors, tradespeople, self-employed professionals, cleaners and non-profits, offering local and national bookkeeping and compliance services.

Their stated services include bookkeeping, GST, PAYE, payroll, invoicing, tax returns and admin support. The provider emphasises personalised service, fast communication and clear, affordable pricing. The background given notes over 10 years of experience in corporate and freelance accounting as part of their technical foundation.

Clients are said to gain clarity around their finances, stay IRD compliant and pay themselves with confidence. The description indicates business owners receive practical support intended to reduce stress and help maintain accurate records and timely lodgements, so they can focus on running or growing their organisations.

HK Accounting presents itself as a small, local practice offering hands-on support for a range of small-scale and self-employed clients. For Christchurch-based and nationwide clients alike, the service is framed around direct communication, routine accounting tasks and compliance assistance, positioned as an accessible option for those seeking ongoing bookkeeping and tax administration help.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

HK Accounting has an average health score for its Google Business Listing, indicating room for improvement. The listing was claimed and shows open status with a clear phone number and detailed description, which supports customer trust. The most impactful findings are the need to add a website link and ongoing photo updates to strengthen local presence.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.5Room to grow
9:41
Tiles © Esri
2
HK Accounting✓✓
0.0 ★★★★★ (0)
Bookkeeping service · Wigram3
Open 7 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Professional & Affordable Accounting for Small Businesses Based in Christchurch and working with clients across New Zealand, I offer expert accounting services for sole traders, Small businesses, property investors, tradespeople, self employed professionals, cleaners, and non-profits. With over 10 years’ experience in corporate and freelance accounting, I provide stress-free support with bookkeeping, GST, PAYE, payroll, invoicing, tax returns and admin support. With our help, business owners gain clarity around their finances, stay IRD compliant, pay themselves confidently, and grow with confidence. 💼 Personalised service | 💬 Fast communication | 🧾 Clear, affordable pricing Contact me today for a initial consultation!

Google listingChristchurch accountants · 245 businesses
You are #111 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

HK Accounting shows a below-average overall health score on Google reviews, with limited customer feedback and engagement. The most important findings are a very low rating confidence and a lack of any review responses, plus few or no reviews to date.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
9:41
HK Accounting
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

HK Accounting shows an above-average overall health score of 6.7 out of 10, indicating reasonable visibility on Google Maps. The strongest finding is top-5 rankings for multiple Wigram keywords, with tax preparation and accounting related terms leading the pack. A key opportunity is improving the aggregate Maps score while maintaining strong suburb performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.6Good
9:41
1234Tiles © Esri
1Top three for "payroll service" in 1 suburb, seen in 8
1
GamePlan Bookkeeping & Payroll5.0 ★ (9) · Bookkeeping service
2
HK Accounting20.0 ★ (0) · Bookkeeping service
3
Accubooks Solutions NZ0.0 ★ (0) · Bookkeeping service
4
LASA (Local Admin/Accounting Solutions Ace)5.0 ★ (8) · Bookkeeping service
Map positionsChristchurch accountants · 245 businesses
You are #84 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

HK Accounting shows a very high health score of 9.1, indicating strong overall presence. The most notable current strengths are Outstanding Instagram and Facebook profiles with very high trust, plus an accurate Yellow Directory listing. The main opportunities lie in adding or updating profiles on TikTok, Neighbourly, Yellow and LinkedIn to improve discoverability and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/hk-accounting-579502000) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.7Strong
9:41
Ghk accounting wigram
AllImagesMapsNews
OpenLocallyhk-accounting-wigramHK Accounting | OpenLocally
Yellowhk-accounting-579502000HK Accounting | Yellow✓
Instagramhk.accountingHK Accounting | Instagram✓
Facebook1hkaccountingHK Accounting | Facebook✓
TiktokNo account found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #8 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
8 checks on your Facebook page. You're seeing 6 of them.
5.1Room to grow
9:41
facebook
1hkaccounting✓
15 followers 2
FollowMessage
🌐 maps.google.com
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #121 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
Ghk accounting website
AllMapsImagesNews
Google Mapsgoogle.com › mapsHK Accounting - Wigram, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
HK AccountingNot in these results
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

HK Accounting's published hours align strongly with several high-demand weekday windows but miss a consistent Sunday audience. Most peak matches occur on Thursday mornings and afternoons around 9am-3pm, while the business is closed for several popular Sunday slots between 9am and 4pm. There are no open hours during low-demand periods, indicating efficient scheduling overall with room to capture weekend enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.5Room to grow
9:41
HK Accounting
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
Sunday9am-6am
Popular times Sunday · Wigram
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Wigram look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #135 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#173of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #173 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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