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HNZ Auto Wreckers

Auto wrecker · Ōtara, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

HNZ Auto Wreckers

Auto wrecker · Ōtara, South Auckland

Where you stand#46of 48 automotive dismantlers
Overall health0.4/10across the eight areas

Going well

08Opening hours10.004Listings and social8.3

Where we can help

05Facebook page5.502Reviews0.903Map positions0.901Google listing0.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

HNZ Auto Wreckers in Ōtara, Auckland is an automotive dismantler that buys a wide range of vehicles, including wrecked, damaged and totalled cars. Located near East Tamaki, the yard offers top cash for sedans, SUVs, trucks, vans and utes, plus free car removal. They state over 15 years' experience and publish weekday and Saturday opening hours.

HNZ Auto Wreckers is an automotive dismantler based in Ōtara, Auckland, with an address listed near East Tamaki. The yard handles vehicles of many types and conditions, including classics, daily drivers and cars that are wrecked, damaged or totalled. Opening hours are weekdays from early morning through to late afternoon, with shorter hours on Saturdays.

The business states it buys sedans, SUVs, trucks, vans and utes and offers a top cash offer for vehicles. Their process emphasises a simple phone valuation and arranging free car removal. Contact details and operating hours are provided on their site, and a mobile number is given for enquiries.

Customer feedback is limited in available sources and the review snapshot records an average rating of 1. That low average rating is a clear theme in public reviews; there are no detailed review themes provided to explain the score. Prospective customers may notice the small number of reviews alongside the low average when considering the stated services.

Locally, HNZ Auto Wreckers presents itself as a straightforward buyer for end-of-life and damaged vehicles, with advertised perks such as top cash offers and free removal. Its East Tamaki/Ōtara location and stated 15 years of experience are recurring details, and the combination of pickup service and cash offers is the primary local distinguishing feature the business highlights.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

HNZ Auto Wreckers shows a very low health score on Google Business Listing at 0.2/10, indicating limited completeness and optimisation. The strongest verified elements include a matching business title, an active website link, an open-for-business status, a listed phone number and a full address, which support discoverability. Immediate focus should be on claimed status and expanding content to improve trust and relevance.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
HNZ Auto Wreckers
3
HNZ Auto Wreckers1✓
Own this business?
1.0 ★★★★★ (1)
Auto wrecker · Ōtara
Open 6 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #48 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

HNZ Auto Wreckers shows a very low health score based on Google Reviews, indicating limited trust and visibility online. The top finding is a low review count paired with a weak rating, suggesting focus on increasing both quantity and confidence among customers. Another key issue is the lack of responses to reviews, which diminishes credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
HNZ Auto Wreckers
OverviewReviewsPhotosAbout
1.0★★★★★1 review
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #44 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

HNZ Auto Wreckers shows a very low health score on Google Maps search at 0.9 out of 10, indicating limited visibility. The top opportunity is to grow reviews, as reviews help visibility faster, and to encourage customers to leave feedback after jobs. Another key area is improving local suburb visibility so that nearby customers see the business sooner in local searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
auto wrecker
1Seen in 3 searches across South Auckland, top three in none
1
Taha Auto Group4.3 ★ (222) · Auto wrecker
2
Green Auto Wreckers4.5 ★ (33) · Auto wrecker
3
Komail Auto Recyclers & Cash for Cars4.4 ★ (240) · Auto wrecker
4
National Car Removal & Car Parts Auckland4.8 ★ (718) · Auto wrecker
↓
HNZ Auto Wreckers2Further down, below the first results
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #44 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

HNZ Auto Wreckers shows a very high health score of 9.4, indicating strong social presence and directory listings. The business already benefits from linked Instagram and Facebook profiles, which support brand proof and customer trust. Key opportunity areas include adding TikTok and other directory listings to broaden reach while maintaining consistent NAP details across platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 5 of them.
8.3Strong
What customers seeWhere you rank
9:41
Ghnz auto wreckers ōtara
AllImagesMapsNews
FacebookhnzautowreckersHNZ Auto Wreckers | Facebook✓
InstagramhnzautowreckersHNZ Auto Wreckers | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #9 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

HNZ Auto Wreckers' Facebook page scores 8.3 out of 10 (High), showing a mostly complete presence. The page lists a phone, email, street address and a cover photo, and the website link goes to hnzwreckers.co.nz. Key gaps are zero Facebook recommendations and a follower count of 33, which limits unpaid reach to mostly existing customers rather than new prospects.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
facebook
hnzautowreckers✓
33 followers 2
At HNZ Auto Wreckers, we understand that every car has a story. Whether yours is a pristine classic, a well-loved daily driver, or a vehicle that's seen better days, we're interested in giving it a ne...3
FollowMessage
🌐 hnzwreckers.co.nz✓
☎ +64 21 829 696✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #22 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒hnzwreckers.co.nz✓✓
✓Page load speed
1On-page score
2Separate sites linking to you
3Meta description
Your websiteSouth Auckland automotive dismantlers · 48 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
HNZ Auto WreckersNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #38 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Opening hours are already well aimed and one specific gap remains. No closed-hours window is listed because the market has no recorded demand for the week, so customers meet a closed door only where the calendar shows closures. The busiest hours inside that listing hold the same position and let customers arrive, get in and be served during those peak times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
HNZ Auto Wreckers
OverviewReviewsPhotosAbout
Hours 1
Monday7am-5pm
Tuesday7am-5pm
Wednesday7am-5pm
Thursday7am-5pm
Friday7am-5pm
Saturday8am-2pm
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#46of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #46 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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