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Hocus Pocus Dog Grooming

Pet groomer · Waimakariri District Coast, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

Hocus Pocus Dog Grooming

Pet groomer · Waimakariri District Coast, Christchurch

Where you stand#56of 79 pet grooming businesses
Overall health2.9/10across the eight areas

Going well

01Google listing6.2

Where we can help

02Reviews5.305Facebook page5.104Listings and social3.808Opening hours1.903Map positions1.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Hocus Pocus Dog Grooming is a by-appointment pet grooming service based in Waikuku, offering tailored K9 design cuts for a range of breeds. The salon operates on an appointment-only basis and states a focus on cuts suited to customers' lifestyles. Reviews note friendly staff and attentive handling, with customers often mentioning neat trims and happy dogs after visits.

Hocus Pocus Dog Grooming is a by-appointment pet grooming salon located in Waikuku. It presents itself as offering K9 design cuts tailored to customers' lifestyles and works with a variety of breeds ranging from small terriers to doodles.

The salon's services centre on haircutting and styling for dogs, delivered by groomers named in reviews such as Melissa and Donna. Clients describe staff as taking time to understand haircut preferences, and the business handles needs like shorter trims for certain coat types.

Customers commonly report friendly service, careful handling and pets returning looking well groomed. Several reviews mention specific breed experiences - a mini doodle, a Scottie and other small dogs - with owners describing calm introductions for first-time grooms and satisfaction with the finished trim. Pickup and drop-off service is also noted by some clients.

Locally, Hocus Pocus Dog Grooming is positioned as an appointment-only groomer in Waikuku that focuses on personalised cuts and hands-on customer care. The salon's emphasis on listening to haircut requests, working with familiar groomers and offering collection or drop-off options are recurring practical features mentioned by customers.

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01Google listingMarketbase business report

Your Google listing

Hocus Pocus Dog Grooming shows a solid health score with strong basic listing details and verified ownership. The listing benefits from a claimed status, a visible phone number, and a website link, with the open-for-business status helping customers plan visits. The key finding is that the description and photos are improving but could still lift above peers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
6.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
Hocus Pocus Dog Grooming
3
Hocus Pocus Dog Grooming✓✓
4.9 ★★★★★ (16)
Pet groomer · Waimakariri District Coast2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

K9 design for your life style By appt only

1
Google listingChristchurch pet grooming · 79 businesses
You are #31 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Hocus Pocus Dog Grooming shows above-average health on Google reviews, with a 6.7/10 health score. The most important findings are a steadily rising total review count and a good response rate that builds trust, alongside high rating confidence and a strong star rating that places the business among top performers. These factors together indicate solid reputation growth while opportunities remain in sustaining momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Hocus Pocus Dog Grooming
OverviewReviewsPhotosAbout
4.9★★★★★16 reviews 2
5
4
3
2
1
bow tie 2friendly staff 2smelling 2
3How far your rating and your review count together can be trusted
O
Olivia M.★★★★★ · 6 years ago

Took my dog Cooper there today and he came back looking and smelling amazing! Even got a little bow tie, looks so cute! Such a friendly, welcoming place, we will be back for sure!

Response from the owner1

Thank you 🐾 Cooper was such a sweet wee boy to groom 🐾💖🌟

C
Catherine★★★★★ · Edited 8 years ago

Best dog groomer around .Has a great way with dogs

Response from the owner

Thank you .. I love what I do

Google reviewsChristchurch pet grooming · 79 businesses
You are #38 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Hocus Pocus Dog Grooming shows a low overall Maps health score of 1.6/10, indicating limited visibility. The top finding is a stronger but still modest performance in broader maps queries, with a few positions around rank 7-17 for pet groomer terms. Local/borough presence remains weak and offers room for targeted improvement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
pet groomer
1Seen in 5 searches across Christchurch, top three in none
1
North Canterbury Dog Grooming5.0 ★ (63) · Pet groomer
2
The Furry Dogmother4.9 ★ (23) · Pet groomer
3
Dog Grooming Rangiora5.0 ★ (54) · Pet groomer
4
Groom Works5.0 ★ (13) · Pet groomer
↓
Hocus Pocus Dog Grooming2Further down, below the first results
Map positionsChristchurch pet grooming · 79 businesses
You are #66 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Hocus Pocus Dog Grooming shows healthy social presence at Facebook with a strong, trusted profile, but overall health is low at 2.8/10. The most important finding is the solid Facebook presence, while several key platforms are missing or inactive, limiting local visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/hocus_pocus_dog_grooming) found via: Google search results.
  • ✓
    Nears Pet ListingWe can see your Nears Pet Listing listing (https://nears.me/hocus-pocus-dog-grooming-in-waikuku-pet-grooming-guide) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Ghocus pocus dog grooming waimakariri district coast
AllImagesMapsNews
Nears Pethocus-pocus-dog-grooming-in-waikuku-pet-grooming-guideHocus Pocus Dog Grooming | Nears Pet✓
Facebookhocus.pocusdoggroomingHocus Pocus Dog Grooming | Facebook✓
Infobelhocus_pocus_dog_groomingHocus Pocus Dog Grooming | Infobel✓
EzyBook PagedoggiestylezgroomingHocus Pocus Dog Grooming | EzyBook Page
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch pet grooming · 79 businesses
You are #49 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNears PetInfobelEzyBook PageYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
hocus.pocusdoggrooming✓
370 followers 1
Grooming by Appointment only���2
FollowMessage
★ 12 reviews · recommended
🌐 maps.google.com3
☎ +64 27 280 8573✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #39 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Ghocus pocus dog grooming website
AllMapsImagesNews
Google Mapsgoogle.com › mapsHocus Pocus Dog Grooming - Waimakariri District Coast, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch pet grooming · 79 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Hocus Pocus Dog GroomingNot in these results
Google search and trafficChristchurch pet grooming · 79 businesses
You are #35 for Google search and traffic
See how to keep it that way →
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08Opening hoursMarketbase business report

Your hours against demand

Hocus Pocus Dog Grooming's published hours show mixed fit with local demand. Most open hours (33) match busy windows, notably weekday afternoons and Saturday mid-day. However the salon misses several high-demand slots (56 hours) including late Tuesday and late Thursday afternoons and Sunday midday. One low-demand hour on Saturday 8am is open and could be shifted. Overall timing choices constrain the business's market access.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.9Room to grow
What customers seeWhere you rank
9:41
Hocus Pocus Dog Grooming
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday8am-3pm
Wednesday8am-3pm
Thursday8am-3pm
Friday8am-3pm
Saturday8am-1:30pm
SundayClosed
Opening hoursChristchurch pet grooming · 79 businesses
You are #64 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 46 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#56of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #56 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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