marketbaseExclusive Marketbase Report
Prepared for

Hoi Polloi Hair Design

Hair salon · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Hoi Polloi Hair Design

Hair salon · Christchurch Centre, Christchurch

Where you stand#309of 498 hair salons & barbers
Overall health3.8/10across the eight areas

Going well

05Facebook page7.501Google listing7.4

Where we can help

08Opening hours5.602Reviews4.304Listings and social3.803Map positions0.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Hoi Polloi Hair Design is a professional hairdressing salon located in Christchurch Central City. Led by Jake and a friendly, easy-going team, the salon offers cuts and styling in a relaxed city setting. Customers comment on welcoming service, consistent, expert cuts and good value, and the shopfront is noted as eye-catching by passersby.

Hoi Polloi Hair Design is a hairdressing salon based in Christchurch Central City. Jake and his friendly, easy-going team run the salon from a central city location where walk-ins and appointments are both common. The salon presents itself as a neighbourhood spot in the heart of Christchurch.

Services centre on haircuts and styling delivered by a small team led by Jake. The salon describes itself as professional and offers routine cutting and styling services for everyday looks. The visible shopfront also draws attention from people passing through the central city.

Customers frequently note a welcoming atmosphere and friendly service, with staff described as easy to deal with. Reviews mention prompt washing and consistent, expert haircuts, with several customers reporting positive experiences that include value for money. The shopfront signage is also singled out positively in local commentary.

Locally, Hoi Polloi Hair Design is presented as a compact, accessible salon offering straightforward hairdressing in Christchurch Central City. Its combination of a central location, a small team led by Jake, and commonly reported friendly, reliable service defines its presence for clients seeking regular cuts and a relaxed salon visit.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Hoi Polloi Hair Design shows a healthy Google Business Listing (7.4/10). The profile benefits from claimed status, a visible open-for-business indicator and a direct phone number, helping customers reach the salon easily. Strengths include a linked website and a clear listing title. The main opportunity is to further improve the description and keep photos up to date to support higher rankings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.4Good
What customers seeWhere you rank
9:41
Tiles © Esri
Hoi Polloi Hair Design
2
Hoi Polloi Hair Design✓✓
4.9 ★★★★★ (15)
Hair salon · Christchurch Centre3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Hoi Polloi is a professional hairdressing salon in the heart of Christchurch city. Jake and his friendly team are easy going and welcome you to come and experience Hoi Polloi.

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #130 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Hoi Polloi Hair Design shows an above-average health score of 5.9 out of 10, indicating solid but improvable Google review performance. Key findings: the business has made good progress in total reviews and maintains a reasonable response rate, while its star rating places it among top performers in the local market. Continued momentum should push performance into higher tiers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Hoi Polloi Hair Design
OverviewReviewsPhotosAbout
4.9★★★★★15 reviews 3
5
4
3
2
1
staff 5cut 4friendly 2haircut 2
1How far your rating and your review count together can be trusted
L
L J.★★★★★ · 3 years ago

Response from the owner2

Nice meeting you enjoy the rest of your journey Jake

Y
Yun L.★★★★★ · 4 years ago

Very friendly and professional

Response from the owner

thank you hope you are enjoying your new job Cheers Jake

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #282 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Hoi Polloi Hair Design has a very low Google Maps health score, indicating limited visibility. The top opportunities focus on improving aggregate and suburb-specific rankings to drive more local discovery. The best performing keyword today is unisex hairdresser in hei hei, ranking at position 16, suggesting room to grow for nearby search terms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
hair salon
1Not seen in the searches we ran across Christchurch
↓
Hoi Polloi Hair Design2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #482 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Hoi Polloi Hair Design shows health score of 3.6 out of 10, indicating below-average overall presence health. The most impactful findings are a very strong Facebook profile with very high trust, and opportunities to improve Instagram, TikTok, NoSecretSalon, LinkedIn personal profile, and LinkedIn Company presence to bolster trust and discoverability for local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/hoi-polloi-hair-design-hereford-street-christchurch-6QAeoB) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/hoi_polloi_hair_design) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe found your Tiktok Profile page through search alone, with nothing on your own website or your Google listing pointing at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Ghoi polloi hair design christchurch centre
AllImagesMapsNews
Family Company Studiohoi-polloi-hair-designHoi Polloi Hair Design | Family Company Studio
Freshahoi-polloi-hair-design-hereford-street-christchurch-6QAeoBHoi Polloi Hair Design | Fresha✓
Infobelhoi_polloi_hair_designHoi Polloi Hair Design | Infobel✓
FacebookhoipolloinzHoi Polloi Hair Design | Facebook✓
Tiktokdiscover/hoi-polloi-bar-christchurchHoi Polloi Hair Design | Tiktok2
InstagramthehoipolloiukHoi Polloi Hair Design | Instagram1
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #309 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFamily Company StudioFreshaInfobelYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
8 checks on your Facebook page. You're seeing 5 of them.
7.5Good
What customers seeWhere you rank
9:41
facebook
hoipolloinz✓
210 followers 1
FollowMessage
★ 2 reviews · recommended 2
🌐 hoipolloi.nz✓
☎ +64 3-366 2888✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #123 for your Facebook page
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Hoi Polloi Hair Design shows very low on-page health overall, with a score of 1.2 out of 10. The most important findings are missing meta description and title tag, and a need to speed up page load time, all of which limit visibility and user click-through. Addressing structure, tags, and speed will improve baseline performance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒hoipolloi.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Hoi Polloi Hair Design shows a very low overall health score for website traffic, indicating significant room for improvement in organic and paid traffic, keywords, and visibility. The strongest immediate findings are near-zero organic traffic value and no organic keywords ranking in the top 100, suggesting a need for targeted content and on-page SEO. A small paid campaign could start building measurable traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Hoi Polloi Hair DesignNot in these results3
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Hoi Polloi Hair Design's opening hours mostly match local demand peaks, especially late-morning to early-afternoon slots on Tuesday and Saturday. Several high-demand Sunday hours are closed, creating clear missed bookings. No open hours fall in low-demand windows, so hours are efficient overall. Consider modestly extending Saturday into the 2pm hour or opening a limited Sunday midday shift to capture extra traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.6Room to grow
What customers seeWhere you rank
9:41
Hoi Polloi Hair Design
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday10am-2pm
SundayClosed
Popular times Sunday · Christchurch Centre
9a10a11a12p1p2p3p4p5p6p7p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #218 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#309of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #309 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for