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Homegrown Beauty & Nails

Beauty salon · Redwood, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Homegrown Beauty & Nails

Beauty salon · Redwood, Christchurch

Where you stand#432of 570 beauty businesses
Overall health2.4/10across the eight areas

Going well

03Map positions6.4

Where we can help

04Listings and social3.401Google listing3.202Reviews2.705Facebook page2.408Opening hours2.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Homegrown Beauty & Nails is a beauty and nail salon in Redwood, Christchurch. It offers manicure and nail services alongside general beauty treatments, run by Jo. Customers note quick, professional and friendly service and say they often receive compliments on their nails. The salon presents as a small, local studio focused on personalised care.

Homegrown Beauty & Nails is a beauty and nail salon located in Redwood, Christchurch. It operates as a local studio offering nail and general beauty services, with Jo regularly mentioned by customers.

The salon's offered services focus on nails and related beauty treatments. Information provided highlights manicure and nail work as central to the service mix. The business presents itself as a neighbourhood option for routine nail care and beauty maintenance.

Customers describe quick, professional and friendly service, and several reviews note that clients receive compliments on how their nails look. The review snapshot shows consistently positive experiences, with comments emphasising both workmanship and customer manner.

Located in Redwood, Homegrown Beauty & Nails is presented as a small, local salon where personalised attention and reliable nail results are typical. The combination of friendly service, prompt appointments and a focus on nail aesthetics is what distinguishes it in the local area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Homegrown Beauty & Nails shows a below-average health score for its Google Business Listing at 3.8 out of 10, indicating room for improvement. The listing already provides essential contact info and a claimed status, which helps credibility. The most impactful findings are the lack of a meaningful description and limited photos, with no logo present.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Homegrown Beauty & Nails
2
Homegrown Beauty & Nails✓✓
5.0 ★★★★★ (4)
Beauty salon · Redwood
Open 2 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch beauty · 570 businesses
You are #387 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Homegrown Beauty & Nails shows an overall low health score but a solid base of customer satisfaction. The most notable finding is a top 10% star rating, indicating strong service quality. While reviews are increasing, engagement with reviews remains limited and response rates are zero, signalling an opportunity to build trust through public replies.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Homegrown Beauty & Nails
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #418 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Homegrown Beauty & Nails shows an above-average health score for Google Maps search at 6.3/10, indicating reasonable visibility with room to grow. The strongest positioning comes from top rankings for key terms like beautician in redwood, beauty salon in redwood, and nail salon in redwood, which present reliable exposure in its primary area. Opportunities lie in expanding aggregate and borough visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.4Good
What customers seeWhere you rank
9:41
12Tiles © Esri
nail salon
1Top three for "nail salon" in 1 suburb, seen in 5
1
Homegrown Beauty & Nails25.0 ★ (4) · Beauty salon
2
Meraki Nails5.0 ★ (8) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #208 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Homegrown Beauty & Nails shows low overall health in Citations & Social Presence with a 2.4/10, indicating limited trust and visibility on social profiles and directories. The strongest areas are established Facebook presence and some directory listings. The most important opportunities focus on improving trust and consistency of Instagram and TikTok profiles, adding a LinkedIn Company Page, and claiming a Fresha profile to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe found your Tiktok Profile page through search alone, with nothing on your own website or your Google listing pointing at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Ghomegrown beauty & nails redwood
AllImagesMapsNews
Facebook100063891918430Homegrown Beauty & Nails | Facebook✓
Yellow/bishopdale/health-and-beautyHomegrown Beauty & Nails | Yellow3
ServiceFinderHomegrown-Beauty-Jo-Titheridge-227884Homegrown Beauty & Nails | ServiceFinder
Tiktok@buynzmadeHomegrown Beauty & Nails | Tiktok2
InstagramhomegrownbeautyloungeHomegrown Beauty & Nails | Instagram1
Freshalp/en/bt/beauty-salons/in/nz-christchurch/redwoodFound through search, not linked from anything you own
Neighbourlybeauty/canterbury-region/christchurch/redwoodHomegrown Beauty & Nails | Neighbourly
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #374 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowServiceFinderFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
9 checks on your Facebook page. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
facebook
people1
331 followers 2
Beauty Therapy and Nails
FollowMessage
★ 4 reviews · recommended 3
🌐 maps.google.com
☎ +64 21 175 4554✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #436 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Homegrown Beauty & NailsNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Homegrown Beauty & Nails shows concentrated alignment with local demand in mid-week afternoons: open during Wednesday 2pm and Thursday 3-6pm when searches are highest. However, several strong demand windows are missed - notably Saturday 1-2pm and Tuesday 10-11am and 11am - when the salon is closed. No hours are open during low-demand times, so adjusting a few closed peak slots could improve commercial performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.4Room to grow
What customers seeWhere you rank
9:41
Homegrown Beauty & Nails
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
WednesdayClosed
Thursday9am-8:30pm
FridayClosed
Saturday9am-1pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #433 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#432of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #432 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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