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HomesteadCare Ilam

Aged care · Upper Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 70 Christchurch rest homes & nursing care businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch rest homes & nursing care · 70 businesses
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Executive summaryExclusive Marketbase business report

HomesteadCare Ilam

Aged care · Upper Riccarton, Christchurch

Where you stand#44of 70 rest homes & nursing care businesses
Overall health3.8/10across the eight areas

Going well

04Listings and social8.602Reviews7.708Opening hours7.0

Where we can help

03Map positions5.805Facebook page4.301Google listing2.007Google search and traffic1.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

HomesteadCare Ilam is a rest home and hospital care facility in Riccarton, Christchurch, offering assisted living and individualised care plans. The provider describes a warm, homelike environment managed by Hamish and Amanda Rose, with a dedicated nursing and care team. Review themes highlight friendly, attentive staff, regular communication with families, and clean, secure surroundings.

HomesteadCare Ilam is a rest home and hospital care facility located in Riccarton, Christchurch, providing assisted living and residential nursing care. The service describes a peaceful, secure homelike environment where residents live with an emphasis on dignity and respect. Management is led by Hamish and Amanda Rose alongside a team of nurses and care staff.

The facility states it focuses on getting to know each resident and creating individualised care plans that support independence and personal goals. Described services include hospital-level care as well as everyday assistance tailored to residents' needs. The team highlights kindness, integrity and attention to small details as central to daily practice.

Reviews consistently mention friendly, attentive staff and management, regular communication with families about residents' wellbeing, and a clean environment. Multiple accounts refer to long stays under hospital-level care and note that family members felt informed about their loved ones. The overall review snapshot indicates strong family appreciation for the staff and the standard of care provided.

Locally, HomesteadCare Ilam presents itself as a small, community-oriented rest home in Riccarton where personalised care and a nurturing team are core features. Practical distinctions include management by named caregivers, an emphasis on individual plans that support independence, and a stated commitment to creating a warm and inviting place for residents to call home.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

HomesteadCare Ilam shows an overall health score of 3.1 out of 10, indicating below-average health for its Google Business Listing and room for improvement. The strongest finding is that the listing has been claimed and a phone number and website link are present, providing essential contact and detail access for potential customers. However, the logo is missing with limited photo uploads, which weakens branding and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
HomesteadCare Ilam
3
HomesteadCare Ilam✓✓
4.5 ★★★★★ (34)
Aged care · Upper Riccarton
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Rest Home and Hospital care facility offering assisted living to our residents

1
Google listingChristchurch rest homes & nursing care · 70 businesses
You are #56 for your Google listing
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02ReviewsMarketbase business report

Your reviews

HomesteadCare Ilam shows a solid health score with room to engage more through reviews. The overall health suggests stable performance and positive sentiment from customers. A key finding is that response to reviews is currently zero, which dents trust. Other metrics indicate strong ratings and a solid volume of reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
7.7Good
What customers seeWhere you rank
9:41
HomesteadCare Ilam
OverviewReviewsPhotosAbout
4.5★★★★★34 reviews 3
5
4
3
2
12
Google reviewsChristchurch rest homes & nursing care · 70 businesses
You are #17 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

HomesteadCare Ilam shows a modest overall health score for Maps Search Performance, reflecting room for growth. The business ranks well for several Ilam and Riccarton specific terms, notably hospice in ilam and senior citizens care service in ilam, which solidifies a strong local presence. Opportunities include improving aggregate Maps search visibility and strengthening borough-level ranking to push into the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
senior citizens care service
2Top three for "senior citizens care service" in 5 suburbs, seen in 14
1
HomesteadCare Ilam14.5 ★ (34) · Aged care
2
Bupa Parkstone Care Home Ilam4.3 ★ (24) · Aged care
3
Arvida Ilam4.7 ★ (35) · Aged care
4
Holly Lea Care Centre5.0 ★ (3) · Aged care
Map positionsChristchurch rest homes & nursing care · 70 businesses
You are #30 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

HomesteadCare Ilam shows a below-average health score for social and directory presence, at 3.2 out of 10, indicating room for improvement in visibility. The strongest completed achievement is a very high-trust Facebook profile, suggesting solid engagement on one platform. Focus should shift to completing additional profiles and consistent branding across platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Eldernet ProviderWe can see your Eldernet Provider listing (https://eldernet.co.nz/homesteadcare-ilam-2) found via: Google search results.
  • ✓
    Aged Advisor ListingWe can see your Aged Advisor Listing listing (https://agedadvisor.nz/Homesteadcare-Ilam-Upper-Riccarton-Christchurch) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 6 of them.
8.6Strong
What customers seeWhere you rank
9:41
Ghomesteadcare ilam upper riccarton
AllImagesMapsNews
FacebookHomesteadcare-Ilam-245389749351959HomesteadCare Ilam | Facebook✓
Age Concernhomestead-ilam-home-hospitalHomesteadCare Ilam | Age Concern
Eldernet Providerhomesteadcare-ilam-2HomesteadCare Ilam | Eldernet Provider✓
Healthpointhomesteadcare-ilamHomesteadCare Ilam | Healthpoint
Aged AdvisorHomesteadcare-Ilam-Upper-Riccarton-ChristchurchHomesteadCare Ilam | Aged Advisor✓
The Community Venueexplore-homesteadcare-ilam-aged-care-venue-in-christchurchHomesteadCare Ilam | The Community Venue
Village Guidehomestead-ilamHomesteadCare Ilam | Village Guide
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch rest homes & nursing care · 70 businesses
You are #11 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokAge ConcernEldernet ProviderHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
Homesteadcare Ilam | Christchurch3
355 followers 2
We are a friendly, homely, family orientated rest home and hospital, we offer services like no other. We have a range of therapeutic activities including art, music ,animals, church services and exerc...✓
FollowMessage
🌐 homesteadcareilam.co.nz✓
☎ +64 3-982 0677✓
PostsAboutPhotosReviews
Facebook pageChristchurch rest homes & nursing care · 70 businesses
You are #40 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

HomesteadCare Ilam shows a below-average on-page SEO health score, indicating room for improvement in technical factors. Key strengths include a valid favicon, SEO-friendly URL, secure HTTPS, non-use of frames, and a relevant meta description, which helps crawlers and potential clients understand the page. The main issues to address are title and meta tag lengths, overall on-page score, and page speed.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒homesteadcareilam.co.nz✓✓
✓Favicon
1Separate sites linking to you
2Meta description
3Page title
Your websiteChristchurch rest homes & nursing care · 70 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

HomesteadCare Ilam's website traffic health is very low overall, with a health score of 1.2 out of 10. The most notable findings show opportunities in paid traffic, where paid spend is not yet established and paid traffic is not measurable, alongside steps to improve both organic and paid visibility. Organic traffic remains above the bottom quartile, but there is room to strengthen paid strategies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
1.4Room to grow
What customers seeWhere you rank
9:41
Grest home ilam
AllMapsImagesShopping
2No ads from you on any search
www.arvida.co.nzIlam - Retirement Villages in New Zealand
www.eldernet.co.nzArvida Ilam - Christchurch - Residential Care
www.homesteadcareilam.co.nzHomesteadcare Ilam

Location. Homesteadcare Ilam 7 Ilam Road, Christchurch ; Contact. P. 03 982 0677 M. +64 21 358 490. E. [email protected]. Member of the New ... Read more

www.health.govt.nzIlam Lifecare
31About 304 visits a month from search, across 13 searches
Google search and trafficChristchurch rest homes & nursing care · 70 businesses
You are #60 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

HomesteadCare Ilam's published hours align well with midday demand in Christchurch, especially early afternoon on Tuesday and Wednesday when many searches occur. There are no missed high-demand windows - the facility is open during peak afternoon hours. Some evening hours show low local interest, notably Monday and Tuesday nights and Wednesday 8pm; trimming late-night openings could reduce inefficient staffing costs while keeping peak daytime coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.0Good
What customers seeWhere you rank
9:41
HomesteadCare Ilam
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Wednesday · Upper Riccarton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Upper Riccarton look   You are shut
Opening hoursChristchurch rest homes & nursing care · 70 businesses
You are #22 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#44of 70 Christchurch rest homes & nursing care businesses
9:41
Christchurch rest homes & nursing careOverall · 70 businesses
You are #44 overall
Open my free 7 days →
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