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Honey & Moss

Florist · Westmorland, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Honey & Moss

Florist · Westmorland, Christchurch

Where you stand#48of 83 florists
Overall health4.3/10across the eight areas

Going well

01Google listing8.002Reviews7.704Listings and social7.105Facebook page6.3

Where we can help

07Google search and traffic5.003Map positions4.308Opening hours1.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Honey & Moss is a creative floral studio and mobile workshop florist based in Westmorland, Christchurch. Specialising in floristry workshops, flower crown hens parties and wedding and occasion florals, they focus on seasonal blooms and hands-on events. The studio operates by appointment and also runs off-site workshops for hens parties and private groups, emphasising high-quality materials and a calm, creative experience.

Honey & Moss is a creative floral studio and mobile workshop florist located in Westmorland, Christchurch. The studio operates by appointment and also travels to host events, positioning itself as a local provider of hands-on floral experiences alongside wedding and occasion florals.

Services centre on floristry workshops and flower crown parties, with specific offerings for hens parties, private workshops and bespoke wedding florals. The studio describes a focus on seasonal blooms and handcrafted arrangements, and presents both in-studio sessions and mobile setups for group events and celebrations.

Customers regularly describe workshops and events as warm, friendly and well organised. Review themes note professional, responsive communication and an instructor who is helpful and attentive on the day. Feedback highlights a positive, relaxed atmosphere during flower crown activities and appreciation for bouquets and wedding florals delivered on short notice or with extra care.

Locally, Honey & Moss combines a studio-by-appointment model with a mobile workshop service, making it an option for customers seeking both private creative sessions and event-based floristry like hens parties or weddings. The emphasis on seasonal materials, hands-on workshops and personalised service defines its offering within Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The overall health for Honey & Moss's Google Business Listing is below average, with a health score of 4.1 out of 10. Overall, listings show solid foundational details, but key gaps remain in status and photo updates. Strengths include a verified listing with a website link, phone number, and full address that support direct customer contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Honey & Moss
2
Honey & Moss✓✓
5.0 ★★★★★ (7)
Florist · Westmorland1
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

​HONEY & MOSS ​Specializing in Floristry Workshops, Flower Crown Hens Parties, and Wedding and Occasion florals, Honey & Moss is a creative floral studio and mobile workshop florist based in Christchurch, NZ. ​Whether you are planning a creative hens day out, a private floral workshop, or dreaming of unique, handcrafted wedding or occasion florals, we focus on high-quality blooms and an unforgettable experience. ​From fresh seasonal arrangements to expert-led workshops, Honey & Moss is dedicated to making life bloom beautifully. Book your next event or wedding consultation with us today. Our studio is open by appointment only.

3
Google listingChristchurch florists · 83 businesses
You are #17 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Honey & Moss shows a healthy Google review profile with a high star rating and good engagement. The overall health score is 8.4 out of 10, indicating strong performance relative to peers. Key findings include a top-10% star rating and a solid response rate, with opportunities to grow total reviews and maintain rating confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
7.7Good
What customers seeWhere you rank
9:41
Honey & Moss
OverviewReviewsPhotosAbout
5.0★★★★★7 reviews 1
5
4
3
2
1✓
workshops 4hen party workshop 2flower crown activity 2warm and friendly instructor 2responsiveness 2beautiful flowers 2
2How far your rating and your review count together can be trusted
J
Julie H.★★★★★ · a month ago

Anna created the most wonderful bouquet and at very short notice. Truly one to go above and beyond the normal service. Thanks Anna, you are amazing

Response from the owner✓

Thanks so much for taking the time to leave a lovely review Julie ✨️ I'm pleased you were happy with the Bouquet. Anna

E
Emily S.★★★★★ · 4 months ago

Highly recommend the flower crown activity. The past weekend we celebrated our hen with this workshop and it was such a lovely morning. Anna is warm and friendly and has her set up and pack up down to a fine art. There was an absolutely bea...

Response from the owner

Thanks Emily 🩷 I am so pleased you enjoyed it! You all looked absolutely gorgeous in your crowns and were such a lovely group! I appreciate your kind words. 🙌🌸

Google reviewsChristchurch florists · 83 businesses
You are #20 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Honey & Moss shows a healthy start in Google Maps search with an overall health score of 4.3 out of 10. The business ranks well for several strong local terms, especially for "dried flower shop in Westmorland" and "flower designer in Westmorland," where it sits at position 1. Suburb visibility is in the top quartile and can improve with listing refinements.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
4.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dried flower shop
1Top three for "dried flower shop" in 1 suburb, seen in 12
1
Honey & Moss25.0 ★ (7) · Florist
2
The Dried Flower Room5.0 ★ (3) · Florist
3
Peninsula Flowers4.9 ★ (114) · Florist
4
Shalamar Florist and Gifts4.9 ★ (25) · Florist
Map positionsChristchurch florists · 83 businesses
You are #48 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Honey & Moss shows a healthy presence with an overall health score of 6.7 out of 10. Key findings: strong Facebook and Instagram profiles indicate solid reach and trust, while opportunities lie in expanding on platforms not yet active, like TikTok, LinkedIn, Neighbourly and Yellow profiles, to improve visibility and credibility across directories.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.1Good
What customers seeWhere you rank
9:41
Ghoney & moss westmorland
AllImagesMapsNews
FacebookhoneyandmossfloralHoney & Moss | Facebook✓
InstagramhoneyandmossfloralHoney & Moss | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #25 for listings and social
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
6.3Good
What customers seeWhere you rank
9:41
facebook
honeyandmossfloral✓
497 followers 2
👑 Hens Parties 🌸 Workshops 🌱 Curated Botanic Designs 🕊 Flower Bar ✨️ Handcrafted by Anna Heyes in Otautahi, Christchurch, NZ | NZPF Qualified 👇📧 Find out more3
FollowMessage
★ 1 reviews · recommended 1
🌐 mailchi.mp/68e6143b0bf3/honey-and-moss-floral-workshops✓
☎ +64 210 639 889✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #31 for your Facebook page
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06Your websiteMarketbase business report

Your website

Honey & Moss shows an average overall on-page health score of 4.4 out of 10 for the homepage. The strongest note is that page load time is under 3 seconds, which supports user experience. Major gaps include missing or weak title tag, missing meta description, no valid favicon, and meta description misalignment with page content that together limit search visibility.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 5 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒honeyandmoss.co.nz✓
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteChristchurch florists · 83 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Honey & Moss shows an average overall health of 5.0 out of 10, indicating room for improvement in website traffic and paid activity. Key findings include no measurable paid traffic yet and a positive organic traffic position above the bottom quartile, suggesting a focus on targeted paid campaigns and continued SEO refinement to protect and grow organic value.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Honey & MossNot in these results
31About 4 visits a month from search, across 13 searches
Google search and trafficChristchurch florists · 83 businesses
You are #42 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Honey & Moss currently has no recorded opening-hours data, so alignment with Christchurch demand patterns cannot be measured. Without published hours, the algorithm cannot identify when the studio is open during high-demand windows or closed during popular times. Adding clear, consistent opening hours will allow comparison to city-level search patterns and reveal where hours match customer demand or where adjustments are needed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.6Room to grow
What customers seeWhere you rank
9:41
Honey & Moss
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch florists · 83 businesses
You are #70 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#48of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #48 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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