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Hornby Accounting

Accountant · Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Hornby Accounting

Accountant · Hornby-Islington, Christchurch

Where you stand#51of 245 accountants
Overall health8.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Hornby Accounting is a Chartered Accounting and Business Advisory firm based in Hornby, Christchurch. The firm handles end-of-year financials and tax returns, and offers software and tax advice, business growth guidance, and due diligence for startups and existing businesses. Clients can expect a service-focused approach from a local team experienced with Xero and MYOB.

Hornby Accounting is a Christchurch-based Chartered Accounting and Business Advisory firm located in Hornby. The practice focuses on preparing end-of-year financials and tax returns and presents itself as service-focused in its approach to local clients.

Services listed by the firm include business strategy, business startups, compliance accounting, taxation advice, due diligence and cash flow projections. The practice also provides software support for MYOB and Xero and offers tax and software advice aimed at helping clients manage their accounting systems.

Customer feedback emphasises professionalism, friendliness and helpfulness. Reviewers note that Geoff and the team help clients navigate accounting challenges, suggesting hands-on support and practical guidance during tax and compliance processes. The firm's interactions are described as approachable while maintaining professional standards.

Hornby Accounting positions itself as a local, service-minded chartered accountancy practice serving Hornby and greater Christchurch. The combination of compliance work, advisory services for growth and startup due diligence, together with Xero and MYOB support, defines its practical offering for small business owners and clients seeking an experienced local accounting team.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Hornby Accounting shows an average overall Google Business Listing health score with several solid basics-ownership verified, phone number and website link present, and a clear listing. The top opportunity is to add photos to showcase services and add a logo to strengthen branding, while the description already sits near the local midpoint and should continue improving.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 6 of them.
5.5Room to grow
9:41
Tiles © Esri
1
Hornby Accounting✓✓
5.0 ★★★★★ (3)
Accountant · Hornby-Islington
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Hornby Accounting is a Christchurch based Chartered Accounting and Business Advisory firm . We take the stress out of preparing end of year financials and tax returns. We also offer software and tax advice, how to grow your business and due diligence for startups and existing businesses.

3
Google listingChristchurch accountants · 245 businesses
You are #110 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Hornby Accounting shows a solid overall health score for Google Business reviews, with a 7.1 out of 10 indicating above average performance. The top achievement is a stellar star rating in the top 10%, reflecting high customer satisfaction. A key next area is improving engagement by responding to reviews to boost trust with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
9:41
Hornby Accounting
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Hornby Accounting shows very high health in Maps search performance with an overall score of 8.8 out of 10. Top results are borough-focused, with several key keywords ranking at position 1. The business ranks highly for local accounting terms in Hei Hei, Hornby-Islington and Templeton, underscoring strong visibility and easy discovery for nearby clients.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
9.4Strong
9:41
1234Tiles © Esri
1Top three for "accounting firm" in 5 suburbs, seen in 17
1
Hornby Accounting✓5.0 ★ (3) · Accountant
2
Robert Purchas & Associates5.0 ★ (3) · Accountant
3
SBA Small Business Accounting Hornby5.0 ★ (13) · Accountant
4
Accubooks Solutions NZ0.0 ★ (0) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #16 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Hornby Accounting shows a healthy presence across key platforms with a 7.8/10 health score. The most important finding is strong Facebook and LinkedIn presence, while notable gaps exist on Instagram, TikTok, LinkedIn company listing, TikTok Directory and GrabOne, offering clear opportunities to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/geoff-penny-675025186) found via: Your website.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/hornby-accounting-ltd-halswell) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.1Good
9:41
Ghornby accounting hornby-islington
AllImagesMapsNews
FacebookHornbyAccountingHornby Accounting | Facebook✓
OpenLocallyhornby-accounting-ltd-halswellHornby Accounting | OpenLocally✓
LinkedIngeoff-penny-675025186Hornby Accounting | LinkedIn✓
Neighbourlyaccountants/canterbury-region/christchurch/hornbyHornby Accounting | Neighbourly
Yellow/Hornby/accountants-auditorsFound through search, not linked from anything you own3
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #72 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyLinkedInNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.3Good
9:41
facebook
HornbyAccounting✓
17 followers 2
We are a serviced focused Chartered Accounting and Business Advisory practice. We empower our employ3
FollowMessage
🌐 maps.google.com
☎ +64 3-349 9572✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #91 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Hornby Accounting shows solid on-page SEO health with a score of 7.1 out of 10, indicating above-average performance for the local area. The most notable findings include a valid favicon, fast load times, and sufficient page text, contributing to crawlability and clarity for users. Opportunities exist to refine meta description length and fine-tune the title tag.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒hornbyaccounting.co.nz✓3
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Hornby Accounting shows an above-average website traffic health with a 5.9/10. The key finding is that paid traffic activity is currently unclear, and organic value is mid-range but improving. Priorities are to initiate targeted paid efforts and continue refining content and SEO fundamentals to boost organic visibility and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
9:41
Gaccountant hornby-islington
AllMapsImagesShopping
21No ads from you on any search
www.hornbyaccounting.co.nzHornby Accounting Ltd | Chartered Accountants | Christchurch ...

Hornby Accounting is a Christchurch based Chartered Accounting and Business Advisory firm. We take the stress out of preparing end of year financials and tax ... Read more

sba.co.nzSmall Business Accountant Hornby
3About 8 visits a month from search, across 9 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #95 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hornby Accounting's opening hours largely match weekday demand peaks but miss notable weekend demand. Strong alignment is concentrated on Thursday mornings and afternoons (9am, 10am, 1-3pm) when local search interest is highest. The firm is closed during several popular weekend windows, especially Sunday 9-12pm and Saturday 4pm, representing missed client opportunity. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Hornby Accounting
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#51of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #51 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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