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Hornby Dental Centre

Dental clinic · Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Hornby Dental Centre

Dental clinic · Hornby-Islington, Christchurch

Where you stand#111of 210 dentists
Overall health4.7/10across the eight areas

Going well

03Map positions8.007Google search and traffic7.808Opening hours7.104Listings and social6.0

Where we can help

02Reviews4.105Facebook page4.101Google listing3.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Hornby Dental Centre is a dental practice in Hornby, Christchurch offering a full range of dental care from routine check-ups to implants. The practice has five dentists and one hygienist, uses digital x-rays and air-conditioned facilities, and emphasises prevention and friendly support staff. It also provides sedation and wisdom-teeth removal for patients requiring extra care.

Hornby Dental Centre is a dental practice located in Hornby, Christchurch. The practice describes itself as one of the larger practices in the South Island and lists five dentists and one hygienist on staff. It provides general dental care to local patients and serves a range of age groups.

Services include cosmetic dentistry, removal of wisdom teeth, sedation for anxious patients and dental implants. The practice highlights prevention and regular check-ups as central to care. The clinic is computerised and air-conditioned and uses digital x-ray software to view radiographs instantly with reduced radiation.

Customer feedback commonly mentions friendly and helpful reception staff and dentists who are gentle and professional. Several reviews describe positive, reassuring experiences, quick appointment availability and effective treatment with minimal pain. A small number of reviews express dissatisfaction, reflecting mixed experiences alongside many favourable comments.

Locally, Hornby Dental Centre is characterised by its larger team and a broad scope of treatments under one roof, plus on-site features such as digital imaging and two patient carparks. Customers can expect a practice that emphasises prevention while offering sedation and surgical services where needed, supported by a reception team noted for good customer service.

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01Google listingMarketbase business report

Your Google listing

Hornby Dental Centre shows a below-average health score of 3.5 out of 10 for its Google Business Listing, indicating room for improvement. The listing already has a website link, a claimed status, a listed title, an open-for-business indicator, and a phone number, which support patient access. The top issues focus on better description, logo, and more photos to strengthen visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Hornby Dental Centre
3
Hornby Dental Centre✓✓
3.9 ★★★★★ (53)
Dental clinic · Hornby-Islington
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch dentists · 210 businesses
You are #136 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Hornby Dental Centre shows a below-average health score of 3.4 out of 10 in Google reviews, indicating room for improvement in overall review performance. The practice has begun collecting reviews and has some engagement with responses, and the rating confidence is already in a better segment than the bottom quartile. The total number of reviews is in the upper median bracket, suggesting reasonable trust from customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Hornby Dental Centre
OverviewReviewsPhotosAbout
3.9★★★★★53 reviews
5
4
3
2
11
reception team 6dental work 5extractions 4kind staff 4clear explanations 3filling 3
3How far your rating and your review count together can be trusted
K
kenneth H.★★ · 4 years ago

Daniel Chan quoted me $170 for a tooth repair. I went back and had the work done. He charged me $200. That was a blatant rip off. I've since found a new dentist that's honest.

Response from the owner2

Hi Kenneth, I am sorry to hear about this unpleasant experience of yours. I have reviewed your file and the $30 difference was due to the additional radiograph being taken on the day. Otherwise the re...

J
jacqui K.★ · 7 years ago

Omg what a bad experience I just had with a recepionst called Michelle an what a nasty lady she was with a shocking attitude . I have never had any receoonist in health care that bad in new Zealand. Or well good staff are hard to find.

Response from the owner

We are sorry you had a bad experienced with our reception, and we are glad you have bought it up to our attention. Michelle is a fantastic long serving extremely professional and knowledgeable dental...

Google reviewsChristchurch dentists · 210 businesses
You are #125 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Hornby Dental Centre shows above-average overall Google Maps health (6.1/10), with strong borough visibility and solid top keywords. The business ranks highly for several Hornby-Islington related terms and dominates in dental hygiene and implants within the area. The main opportunity is to push aggregate maps performance beyond the local borough, aiming to climb the broader city-wide results.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
8.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
1Top three for "dental hygienist" in 2 suburbs, seen in 12
1
Hornby Dental Centre✓3.9 ★ (53) · Dental clinic
2
G&E Dental4.6 ★ (485) · Dental clinic
3
Community Dental Clinic Hornby5.0 ★ (6) · Dental clinic
4
Yaldhurst Dental5.0 ★ (62) · Dental clinic
Map positionsChristchurch dentists · 210 businesses
You are #43 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Hornby Dental Centre shows a below-average social presence health score of 4.2/10, indicating room for improvement in third-party profiles. The strongest recent finding is a very high-trust Facebook profile, suggesting solid local engagement. The main opportunities lie in adding active Instagram, TikTok, Yellow and Yellow Directory, and LinkedIn Company presences to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/hornby-dental-centre) found via: Google search results.
  • ✓
    Dentist NZ ListingWe can see your Dentist NZ Listing listing (https://dentist.co.nz/hornby-dental-centre) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
6.0Good
What customers seeWhere you rank
9:41
Ghornby dental centre hornby-islington
AllImagesMapsNews
Dentist NZhornby-dental-centreHornby Dental Centre | Dentist NZ✓
Healthpointhornby-dental-centreHornby Dental Centre | Healthpoint✓
FacebookHornby-Dental-Centre-335841273790275Hornby Dental Centre | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #84 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokDentist NZHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
8 checks on your Facebook page. You're seeing 6 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
facebook
people3
16 followers 2
FollowMessage
🌐 hornbydental.co.nz✓
☎ +64 3-349 5059✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #125 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Hornby Dental Centre shows a very low on-page SEO health score, indicating a weak technical baseline. Key findings include missing meta description and title tag, and no valid favicon detected. Addressing these top issues will improve search visibility and click-through rates, especially by creating an accurate homepage title, a concise meta description, and a branded favicon.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠hornbydental.co.nz✓
1On-page score
2Meta description
3Page title
Your websiteChristchurch dentists · 210 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Hornby Dental Centre shows healthy website traffic with strong organic performance. Overall health is above average, and the key takeaway is solid organic visibility with top 10% local performance. The main opportunity is to grow paid traffic and paid keywords, which currently show little activity, alongside maintaining momentum in organic rankings and content cadence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.8Good
What customers seeWhere you rank
9:41
Gdentist hornby-islington
AllMapsImagesShopping
321No ads from you on any search
www.1health.nzDentist Hornby | 7-Day & Emergency Dental
www.hornbydental.co.nzHornby Dental Centre | Dentistry For Everyone

We have five dentists and one hygienist. cosmetic dentistry, removal of wisdom teeth, sedation and implants. 5 Tower St Hornby 8042, New Zealand

www.healthpoint.co.nzHornby Dental Centre
About 1,196 visits a month from search, across 45 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #47 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hornby Dental Centre's opening hours largely match local demand on weekday mid-mornings and afternoons, especially on Tuesday and Wednesday. The practice is open during several high-demand slots (Tuesday 10am, 11am, 2pm, 3pm; Wednesday 11am). However Saturday mid-morning and early afternoon demand is missed because the clinic is closed then. No open hours fall in low-demand periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.1Good
What customers seeWhere you rank
9:41
Hornby Dental Centre
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Hornby-Islington
9a10a11a12p1p2p3p4p
When people in Hornby-Islington look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #61 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#111of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #111 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 210 dentists in Christchurch, checked - not a guess from overseas.
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