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Hornby Florist

Florist · Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Hornby Florist

Florist · Hornby-Islington, Christchurch

Where you stand#35of 83 florists
Overall health5.9/10across the eight areas

Going well

08Opening hours9.504Listings and social8.807Google search and traffic7.703Map positions7.2

Where we can help

05Facebook page5.502Reviews2.801Google listing2.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Hornby Florist is a boutique flower shop in Hornby, Christchurch, offering fresh seasonal arrangements, gifts and wedding floristry. Located in Hub Hornby Mall on Main South Road, the shop sells best-selling seasonal bouquets and provides local delivery and contact by phone or email. Customers can expect in-store browsing, custom arrangements and a focus on foliage and seasonal blooms.

Hornby Florist is a boutique florist located in Hornby, Christchurch, trading from Hub Hornby Mall on Main South Road. The shop presents a range of fresh blooms and displays a regularly updated selection of best-selling seasonal arrangements meant for homes, offices and special occasions.

Services listed on the website include flower arrangements, gifts and wedding floristry. The shop promotes seasonal arrangements and a catalogue of best sellers at a range of price points, and provides contact by phone and email for orders and enquiries. Delivery options are offered, including interstate delivery noted in customer feedback.

Customer feedback highlights attentive in-store service and helpful staff who make suggestions and work within budgets, producing arrangements described as beautiful. Reviews also show occasional issues: some customers report late deliveries and a small number of occasions where flowers or service did not meet expectations. Overall review themes point to friendly service and attractive floral design alongside inconsistent delivery timing for some orders.

Locally, Hornby Florist positions itself as a neighbourhood florist supplying everyday and event floristry from a mall shopfront. Practical details for customers include the Hub Hornby Mall location, a phone number and an email address for orders and enquiries, and a product range that emphasises seasonal and foliage-rich arrangements.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Hornby Florist shows a low health score with room for improvement across core Google Business Profile fields. Notable strengths include a listed website link, a phone number and a full street address, plus open-for-business status and a valid listing title. The most important risks are unclaimed listing, minimal description, missing logo, and only partial photo activity.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Hornby Florist
Hornby Florist1✓
Own this business?
3.9 ★★★★★ (50)
Florist · Hornby-Islington
Open 7 days · late Thu ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch florists · 83 businesses
You are #67 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Hornby Florist shows low overall Google review health with a score of 2.3 out of 10. The business has some positive signals, including at least one review and a decent total review count, but there is no owner response yet. The main finding is that response rate is zero, which affects trust and engagement, while the listing already has a reasonable number of reviews for a small shop.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Hornby Florist
OverviewReviewsPhotosAbout
3.9★★★★★50 reviews
5
4
3
2
12
flowers 7bouquet 3polite staff 2valentines day 2gerberas 2saturday 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch florists · 83 businesses
You are #60 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Hornby Florist shows an above-average Maps health score of 7.1/10, indicating solid visibility in Google Maps. The top opportunities focus on expanding coverage beyond current suburbs and consolidating presence within the borough. Strong ranking for key phrases like florist and flower delivery in Hei Hei and Hornby-Islington supports steady inbound interest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
florist
1Top three for "florist" in 4 suburbs, seen in 19
1
Hornby Florist23.9 ★ (50) · Florist
2
The Flower Shack5.0 ★ (3) · Florist
3
Peninsula Flowers4.9 ★ (114) · Florist
4
Simple Elegance4.0 ★ (1) · Florist
Map positionsChristchurch florists · 83 businesses
You are #24 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Hornby Florist shows a solid overall health, with an 8.3/10 score indicating strong social and directory presence. The key achievements include outstanding Facebook and Instagram profiles, suggesting trusted, high-quality reach and branding. Two important findings are the high trust scores on social profiles and the absence of activity on several relevant directories, which limits discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Wedding Guide ListingWe can see your Wedding Guide Listing listing (https://myweddingguide.co.nz/hornby-florist) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
8.8Strong
What customers seeWhere you rank
9:41
Ghornby florist hornby-islington
AllImagesMapsNews
Wedding Guidehornby-floristHornby Florist | Wedding Guide✓
FacebookhornbyfloristHornby Florist | Facebook✓
Instagramhornby_floristHornby Florist | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #11 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWedding GuideYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
facebook
hornbyflorist✓
515 followers 2
Here at Hornby Florist we design, create and style fabulous flowers for all occasions!3
FollowMessage
★ 1 reviews · recommended 1
🌐 hornbyflorist.co.nz✓
☎ +64 3-349 5351✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #38 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Hornby Florist shows an above-average on-page SEO health of 5.9 out of 10, indicating scope for improvement without urgent issues. Strengths include a valid favicon, a relevant title tag, a present H1, adequate text content, and an SEO-friendly URL. Key opportunities focus on improving the meta description, tightening the title length, balancing text-to-page size, and correcting mixed content links.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒hornbyflorist.co.nz✓✓
✓Favicon
1Meta description
2Page title
3Separate sites linking to you
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Hornby Florist's website shows a healthy traffic profile with room to grow paid activity. The health score is 7.2/10, indicating solid traffic and visibility but not yet leveraging paid channels. The key findings point to no measurable paid traffic yet and a need to begin targeted campaigns, while organic rankings are decent and show momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.7Good
What customers seeWhere you rank
9:41
Gflorist hornby-islington
AllMapsImagesShopping
321No ads from you on any search
www.hornbyflorist.co.nzHornby Florist

Nestled in the heart of Hornby, [email protected] (03) 3495351 Hub Hornby Mall shop 41, 418 Main South Road Hornby, Christchurch 8042

thehubhornby.co.nzHornby Florist
About 1,016 visits a month from search, across 135 searches
Google search and trafficChristchurch florists · 83 businesses
You are #20 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Hornby Florist's opening hours align strongly with local demand overall, reflected in a health score of 9.1. Most peak times are covered, with 64 well-aligned peak hours out of 65 total high-demand hours. There is a small mismatch at early-week mornings and a single low-demand evening hour; these are straightforward to address to improve commercial efficiency and capture missed early-morning shoppers.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
What customers seeWhere you rank
9:41
Hornby Florist
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-6pm
Saturday9am-6pm
Sunday10am-6pm
Opening hoursChristchurch florists · 83 businesses
You are #5 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#35of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #35 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 83 florists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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