marketbaseExclusive Marketbase Report
Prepared for

HP Hanna Ltd

Accountant · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

HP Hanna Ltd

Accountant · Addington-Middleton, Christchurch

Where you stand#119of 245 accountants
Overall health5.2/10across the eight areas

Going well

08Opening hours9.802Reviews7.5

Where we can help

07Google search and traffic4.801Google listing4.505Facebook page4.303Map positions3.204Listings and social2.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

HP Hanna Ltd is an Addington-based accounting firm in Christchurch that provides accounting services to local businesses and clients. The team is described in reviews as caring and supportive, with a focus on helping clients through good and bad periods and acting with integrity. The firm serves clients in and around the Addington area.

HP Hanna Ltd is an accounting firm based in Addington, Christchurch. The practice identifies as an accountant serving local businesses and clients from the Addington neighbourhood and wider Christchurch area.

The firm provides accounting services appropriate to an accountant. Details on specific service lines are not listed in the supplied source material; the practice is presented as a local accounting provider focused on client needs.

Customer reviews consistently describe a caring team that supports clients through both successful and challenging periods. Reviewers single out integrity, helpfulness and time given to clients, noting that the staff work to achieve good outcomes and offer practical support. Feedback includes repeated mentions of a team approach and personal support from named staff.

Located in Addington, HP Hanna Ltd is distinguished locally by its small-team character and the client-focused tone reported in reviews. For clients seeking an Addington or Christchurch accountant, the firm is represented in sources as a locally rooted provider with an emphasis on client care and integrity.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

HP Hanna Ltd shows a solid presence on Google Business Listing with a claimed profile, open status and direct phone contact, but health is below average. The most important finding is the lack of a strong listing description and few or no photos, which limits discoverability and engagement for local clients in Christchurch. The profile already includes a website link and a clear listing title.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
HP Hanna Ltd
2
HP Hanna Ltd✓✓
4.8 ★★★★★ (4)
Accountant · Addington-Middleton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #135 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

HP Hanna Ltd shows a healthy overall Google review profile with a 7.5/10 health score and solid review volume. The top findings include a strong average rating position and good volumes, while engagement is low since no responses have been posted to reviews. Addressing this gap would help build customer trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
7.5Good
What customers seeWhere you rank
9:41
HP Hanna Ltd
OverviewReviewsPhotosAbout
4.8★★★★★4 reviews
5
4
3
2
13
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #61 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

HP Hanna Ltd shows a below-average health score in Google Maps performance, with room to improve overall visibility. Top positives include ranking for several local accounting keywords such as "auditor in hoon hay" and "accountant in addington-middleton," indicating strong relevance in key service areas. The main opportunity lies in increasing aggregate map visibility and strengthening the borough presence to reach a local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
1Seen in 7 searches across Christchurch, top three in none
1
Audit New Zealand5.0 ★ (3) · Accountant
2
Findex5.0 ★ (3) · Accountant
3
Shield Accountancy Consult & Services4.8 ★ (12) · Accountant
4
HP Hanna Ltd24.8 ★ (4) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #166 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

HP Hanna Ltd shows low overall health in the Citations & Social Presence area (2.1/10). Strengths include completed LinkedIn and Neighbourly profiles that help reach customers. The top opportunities focus on adding or reconciling active profiles across Instagram, Facebook, TikTok, LinkedIn Company, and TikTok Directory to improve visibility and trust.

Strengths

  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/hp-hanna-ltd-addington) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Ghp hanna ltd addington-middleton
AllImagesMapsNews
OpenLocallyhp-hanna-ltd-addingtonHP Hanna Ltd | OpenLocally✓
NZWAOh-p-hanna-co-limitedHP Hanna Ltd | NZWAO
LinkedInmichael-hanna-15701a314HP Hanna Ltd | LinkedIn
Search4Accountantshp-hanna-co-ltd-512HP Hanna Ltd | Search4Accountants
Neighbourlyh-p-hanna-co-limitedHP Hanna Ltd | Neighbourly
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #177 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokOpenLocallyNZWAOLinkedInYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
hp hanna ltd addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

HP Hanna Ltd shows an overall on-page health score of 4.7 out of 10, indicating there is significant room for improvement in technical SEO. Key strengths include a valid favicon, a clear title tag, an H1 tag, and a relevant meta description, which support basic search visibility and user clarity.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒hphanna.co.nz✓✓
✓Favicon
1Meta description
2Page title
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

HP Hanna Ltd shows a moderate website traffic health score of 4.7 out of 10, indicating room for improvement. The strongest signal is that organic traffic total sits above the bottom quartile, suggesting momentum can be sustained with keyword refinement and better site navigation. Key opportunities focus on both organic and paid traffic growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
HP Hanna LtdNot in these results
31About 1 visits a month from search, across 3 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #128 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

HP Hanna Ltd has a mixed alignment between opening hours and local demand. The firm's hours match high-demand windows on Thursday mornings and afternoons (9am, 10am, 1-3pm), but remain closed during several popular weekend search periods, notably Sunday 9-12 and Saturday 4pm. No open hours fall in low-demand periods, so inefficiency from wasted open hours is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
HP Hanna Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#119of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #119 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for