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HSW Limited

Accountant · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

HSW Limited

Accountant · St Albans, Christchurch

Where you stand#129of 245 accountants
Overall health4.8/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Where we can help

02Reviews5.903Map positions5.407Google search and traffic5.105Facebook page4.304Listings and social3.601Google listing2.808Opening hours2.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

HSW Limited is an accounting firm based in Saint Albans, Christchurch, providing taxation and business advice to clients across Christchurch and New Zealand. Operating since 2004, the practice offers tailored small-business and individual accounting services, and is Xero and MYOB accredited to support clients with their accounting software and workflows.

HSW Limited is an accounting firm located in Saint Albans, Christchurch, serving clients across Christchurch and New Zealand. The practice notes it has been providing taxation and business advice since 2004 and positions itself as a firm that can scale its service to client needs while remaining locally focused.

Services centre on taxation, business advice and small-business accounting, with stated support for individuals and businesses of varying sizes. HSW Limited highlights Xero and MYOB accreditation, which it uses to assist clients with accounting software setup and ongoing use, aiming to help clients take control of those systems.

Customer themes observed in reviews mention approachable staff and accessible premises. Customers report a mix of professional services delivered from a single location, and note practical features such as ample off-street parking and an accessible building. These elements suggest clients value convenience alongside the technical accounting support HSW provides.

Locally, HSW Limited presents as a long-established Christchurch practice combining tax and business advisory services with software support for Xero and MYOB. The firm emphasises tailored service for small businesses and individuals, serving a regional client base from its Saint Albans location.

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01Google listingMarketbase business report

Your Google listing

HSW Limited shows low overall health on its Google Business Listing with 1.5 out of 10. The listing has key basics in place, including a website link, phone number, full address and a main image, but critical gaps remain. The most important findings are that the listing is unclaimed and shows a closed status, and there is little to no description or photos to engage customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
HSW Limited
3
HSW Limited1✓
Own this business?
4.5 ★★★★★ (2)
Accountant · St Albans
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #176 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

HsW Limited shows above-average health on Google reviews with a health score of 5.9 out of 10. The key findings are that the rating and review count are improving, while engagement is lagging. Notably, the business has not yet responded to any reviews, which affects customer trust, even as rating confidence and current rating trend are positive.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
HSW Limited
OverviewReviewsPhotosAbout
4.5★★★★★2 reviews 2
5
4
3
2
1
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #100 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

HSW Limited's overall health on Google Maps search is mid-range, with a 5.5/10. This indicates moderate visibility and room to grow in maps results. The top opportunities focus on lifting the aggregate maps score and maintaining momentum in the Saint Albans borough, where position is at or above the median. Two strong keywords already rank highly for the business, highlighting core strengths in accounting and audit services.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Top three for "accountant" in 2 suburbs, seen in 4
1
Paul J Sheehan Chartered Accountant5.0 ★ (4) · Accountant
2
HSW Limited24.5 ★ (2) · Accountant
3
David Philpott & Associates4.6 ★ (5) · Accountant
4
Peddie Accountancy5.0 ★ (1) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #114 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

HSW Limited shows below average presence on social platforms with a health score of 3.7 out of 10. The strongest existing asset is the Yellow Directory listing, which helps reach local customers, while key social profiles are missing or weak. The main takeaway is that improving social presence across Instagram, Facebook, TikTok, LinkedIn, and LinkedIn Company will boost visibility and trust with clients.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/hsw-limited-579392693) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/hsw-saint) found via: Google search results.
  • ✓
    NZWAO CompanyWe can see your NZWAO Company listing (https://nzwao.com/hsw-limited) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 6 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Ghsw limited st albans
AllImagesMapsNews
NZWAOhsw-limitedHSW Limited | NZWAO✓
OpenLocallyhsw-limited-st-albansHSW Limited | OpenLocally
Yellowhsw-limited-579392693HSW Limited | Yellow✓
White Pageshsw-saintHSW Limited | White Pages✓
CheckMyBuildercold-form-steel-limitedHSW Limited | CheckMyBuilder
ServiceFinderHSW-Limited-50204HSW Limited | ServiceFinder
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #156 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNZWAOOpenLocallyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
hsw limited st albans
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

HSW Limited shows a very high on-page SEO health with a score of 9.0 out of 10. The site already has a valid favicon, a relevant meta description, and an H1 tag, with the page under 256KB and no frames. The top findings indicate room to fine-tune the title tag and meta description wording and to address mixed content by updating HTTP links. For ongoing value, a small content expansion could help meet the 1024-character threshold while preserving fast load times.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒hswaccounting.co.nz✓✓
✓Favicon
1The shape of your link profile
2Separate sites linking to you
3Pages linking to you
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

HSW Limited shows an overall traffic health of moderate strength, with an average score of 5.0 out of 10. This indicates room for improvement in paid and organic visibility but some positive signals from organic traffic metrics. The top opportunities focus on starting small paid campaigns and refining organic fundamentals to sustain growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Gaccountant st albans
AllMapsImagesShopping
2No ads from you on any search
a-wise.co.ukAccountants in St Albans | From £10 pm
mooreks.co.ukAccountants & advisers in St Albans
www.hswaccounting.co.nzContact HSW Accounting

Accountants, Taxation specialists. 115 Sherborne Street, St Albans 8014 … +64 3 343 4134 [email protected]

www.rbizz.com.auTop Tax Accountants & Advisors in St. Albans
31About 3 visits a month from search, across 3 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #120 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

HSW Limited currently has no recorded opening-hours data, so alignment with local demand patterns cannot be measured. Without published hours, it is not possible to confirm any strong alignment with peak search times, identify closed-when-popular missed windows, or flag inefficiencies from being open in low-demand periods. Adding hours will enable practical scheduling changes.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
HSW Limited
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#129of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #129 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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