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IC Frith & Associates

Insurance agency · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

IC Frith & Associates

Insurance agency · Burnside, Christchurch

Where you stand#121of 121 insurance brokers
Overall health0.0/10across the eight areas

Going well

08Opening hours10.0

Where we can help

05Facebook page3.802Reviews2.803Map positions2.004Listings and social1.501Google listing0.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

IC Frith & Associates is an insurance broker based in Burnside, Christchurch. The firm provides insurance broking services to local customers and organisations, acting as an intermediary between clients and insurers. Located in Burnside, it focuses on serving the Christchurch area with locally based insurance advice and support. Work is coordinated from their Burnside office and tailored to local needs.

IC Frith & Associates is an insurance broker located in Burnside, Christchurch. The firm operates from the Burnside suburb and serves customers in the Christchurch area, presenting itself as a local source of insurance broking expertise.

As an insurance broker, IC Frith & Associates provides broking services to customers and organisations. The business description identifies its core role as arranging insurance cover and liaising with insurers on behalf of clients, working from its Burnside base to support Christchurch policies and enquiries.

No detailed review snapshot is provided here, so specific customer experience themes are not listed. Customers engaging with IC Frith & Associates should expect to interact with a locally based insurance broker operating from Burnside; the public information available does not supply further review-based descriptions of service or responsiveness.

What distinguishes IC Frith & Associates locally is its Burnside location within Christchurch and its focus on insurance broking for the area. The business presents itself as a Christchurch-based intermediary between clients and insurers, offering locally based advice and support coordinated from a Burnside office.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

IC Frith & Associates shows a very low overall health on Google Business Listing, with a score of 0.0 out of 10. This indicates the listing is incomplete or not optimised. The most important findings are the lack of a meaningful business description and no website link, both limiting visibility and customer access.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
IC Frith & Associates
IC Frith & Associates1✓
Own this business?
0.0 ★★★★★ (0)
Insurance agency · Burnside
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch insurance brokers · 121 businesses
You are #121 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

IC Frith & Associates shows a very low Google Business health score, indicating limited online trust. Key findings point to a lack of reviews, an unestablished star rating, and no owner responses yet. The business should prioritise gathering positive reviews, encouraging feedback from satisfied clients, and starting to respond to existing reviews to build credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
IC Frith & Associates
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch insurance brokers · 121 businesses
You are #87 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for IC Frith & Associates shows a health score of 2.3 out of 10, indicating low visibility on Google Maps. The strongest finding is a mid-range rank for the keyword insurance agency in burnside (position 12). There is minimal local presence in the borough, with room to improve overall and borough-specific maps results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 1 search across Christchurch, top three in none
1
Shivam Arora - NZ Insurances5.0 ★ (1) · Insurance agency
2
NZ Insurances4.8 ★ (13) · Insurance agency
3
Hazlett Insurance5.0 ★ (9) · Insurance agency
4
Abraham Insurance5.0 ★ (3) · Insurance agency
↓
IC Frith & Associates2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #97 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The IC Frith & Associates health score is very low, signalling minimal social presence and directory visibility. The strongest opportunity lies in establishing active profiles across major platforms to boost local trust and discoverability, particularly Instagram and Facebook, with added potential on LinkedIn and TikTok for broader reach.

Strengths

  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/ic-frith-associates-tristram) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Gic frith & associates burnside
AllImagesMapsNews
White Pagesic-frith-associates-tristramIC Frith & Associates | White Pages✓
ServiceFinderIC-Frith-and-Associates-172347Found through search, not linked from anything you own
IBANZ Broker10095-s12Found through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #103 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesServiceFinderIBANZ BrokerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
ic frith & associates burnside
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gic frith & associates website
AllMapsImagesNews
Google Mapsgoogle.com › mapsIC Frith & Associates - Burnside, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
IC Frith & AssociatesNot in these results
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

IC Frith & Associates has no published opening hours, so temporal alignment with Christchurch demand cannot be measured. No hours are recorded as open during peak search windows, and no specific missed high-demand closures can be identified. To improve the low health score, publishing accurate hours and tracking local peak search trends will be needed before concrete hour-by-hour adjustments can be recommended.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
IC Frith & Associates
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#121of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #121 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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