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IC Frith

Insurance agency · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

IC Frith

Insurance agency · Rangiora North East, Christchurch

Where you stand#119of 121 insurance brokers
Overall health0.2/10across the eight areas

Going well

08Opening hours10.0

Where we can help

05Facebook page3.802Reviews2.803Map positions2.801Google listing1.104Listings and social0.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

IC Frith is an insurance brokerage based in Rangiora, serving individuals and businesses in the local area. As insurance brokers they arrange and review cover, provide policy advice and liaise with insurers on clients' behalf. Their work focuses on policy placement, renewals and practical guidance for people seeking insurance solutions in North Canterbury.

IC Frith is an insurance broker located in Rangiora. They operate locally in North Canterbury, providing brokerage services to individuals and businesses in the area.

As insurance brokers, they arrange and review insurance cover, provide policy advice and liaise with insurers on clients' behalf. Their stated activities include assessing cover options, organising policy placement and managing renewals for a range of client needs.

Clients work through a brokerage model where brokers handle insurer communication, policy documentation and renewal processes. That process typically involves advising on cover levels, presenting options from insurers and coordinating policy changes or updates as needed.

IC Frith's local presence in Rangiora is a practical point of contact for people seeking brokered insurance support. Their focus on arranging policies, maintaining cover through renewals and managing insurer relationships distinguishes them as a locally based insurance brokerage option in the Rangiora area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

IC Frith shows a very low overall health on Google Business Listing, indicating several basic elements are missing or incomplete. The strongest aspects are having a listing title, a phone number, a full address and a main image, which helps customers locate and contact the insurance broker. Focus should be on updating status, adding a website link and a robust description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
IC Frith
IC Frith1✓
Own this business?
0.0 ★★★★★ (0)
Insurance agency · Rangiora North East
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch insurance brokers · 121 businesses
You are #108 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

IC Frith shows very low health on Google Business reviews, with a health score of 1.4 out of 10. The strongest action is to start collecting and posting reviews from satisfied clients, and to respond to all reviews to build trust. Focus on resolving negative feedback quickly while encouraging positive experiences to be shared.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
IC Frith
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch insurance brokers · 121 businesses
You are #87 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

IC Frith's Maps Search health sits at 2.9 out of 10, indicating below average visibility in Google Maps. The top findings show a steady aggregate presence but limited local reach, while suburb-level presence remains minimal. Best-performing keywords include "insurance broker in rangiora south east, christchurch, new zealand" and "insurance agency in rangiora north east, christchurch, new zealand" (ranks 9-12).

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 2 searches across Christchurch, top three in none
1
Aon Rangiora3.8 ★ (6) · Insurance agency
2
All Insure Limited0.0 ★ (0) · Insurance agency
3
Abbott Insurance Brokers Rangiora0.0 ★ (0) · Insurance agency
4
ABC Insurance & KiwiSaver5.0 ★ (128) · Insurance agency
↓
IC Frith2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #87 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

IC Frith has a very low social presence health score of 0.5/10, suggesting limited reach across key platforms. The most important findings show missing activity on Instagram, Facebook, TikTok, and professional directories like Yellow Pages and LinkedIn Company, which presents clear opportunities to build credibility and discoverability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
Gic frith rangiora north east
AllImagesMapsNews
ServiceFinderIC-Frith-and-Associates-172347IC Frith | ServiceFinder
IBANZ Broker10095-s12IC Frith | IBANZ Broker
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #112 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokServiceFinderIBANZ BrokerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
ic frith rangiora north east
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gic frith website
AllMapsImagesNews
Google Mapsgoogle.com › mapsIC Frith - Rangiora North East, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
IC FrithNot in these results
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to keep it that way →
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08Opening hoursMarketbase business report

Your hours against demand

IC Frith has no recorded opening-hours data, so specific hour-by-hour alignment cannot be shown. This prevents identifying when published hours match local peak demand or when the business is closed during busy windows. To improve the 4.8/10 temporal health score, IC Frith should publish clear hours and consider matching standard weekday business demand, then add later weekday or Saturday appointments where customer searches peak.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
IC Frith
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#119of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #119 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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