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ICHINEN AUTOS

Used car dealer · Penrose, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

ICHINEN AUTOS

Used car dealer · Penrose, Central Auckland

Where you stand#37of 106 finance businesses
Overall health6.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Ichinen Autos Ltd is a Penrose-based used car dealership in Auckland specialising in hybrid and second-hand Japanese vehicles. Located in Penrose, the yard offers a wide selection sourced from a parent company in Japan and provides finance options. Customers note a relaxed, no-pressure buying experience and attentive staff who give clear, frank advice during the purchase process.

Ichinen Autos Ltd is a used car dealership in Penrose, Auckland, trading as a supplier of hybrid and second-hand vehicles targeted at the New Zealand market. The firm highlights a strong link to its parent company in Japan, which supplies a large hybrid selection, and it operates a public car yard in the Penrose area.

Services include a range of quality used vehicles from popular Japanese makes, a vehicle search function, and finance options. The website lists common marques such as Toyota, Nissan, Honda, Mazda, Subaru and others, and the business states it supplies cars sized and specified for New Zealand customers. The company mentions end-to-end service and an emphasis on fuel-efficient hybrid models drawn from its parent company's stock.

Customer feedback repeatedly highlights staff who listen, give frank advice, and create a no-pressure buying environment. Reviews describe warm, patient and proactive salespeople who communicate clearly and resolve issues promptly. Customers also comment on competitive pricing, good vehicle quality, and additional customer benefits referenced in reviews such as referral discounts and warranty offerings.

Locally, Ichinen Autos positions itself as a Penrose-based destination for buyers seeking Japanese second-hand and hybrid vehicles with straightforward service, finance support and a sales approach that reviewers characterise as attentive and honest.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

ICHINEN AUTOS shows a very high health score on Google Business Listing, indicating strong completeness and optimisation. The listing already links to the website, is claimed, shows the business as open, and includes a display of the phone number. Key strengths include a verified listing, consistent branding, and accessible contact options for customers. Opportunities focus on expanding category coverage and refreshing listing photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
8.9Strong
9:41
Tiles © Esri
2
ICHINEN AUTOS✓✓
4.6 ★★★★★ (74)
Used car dealer · Penrose1
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Ichinen Autos Ltd. is your one-stop hybrid used cars dealership in Auckland. We have built our reputation as a leading second hand car dealership in Auckland with our unique advantage of having the best hybrid selection from our parent company in Japan, who is Japan's biggest car leasing company. At Ichinen Autos we pride ourselves on our extensive range of the best value cars along with end-to-end exceptional service. Our car yards are conveniently located in Penrose. Whether you're in the market for a fuel-efficient hybrid car or a reliable second-hand vehicle, our team is here to assist you in finding the perfect match. Visit us and discover why we are a trusted name among used Japanese car dealers in Auckland.

Google listingCentral Auckland personal & business finance · 106 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ichinen Autos shows a moderate overall health score with room for improvement in Google reviews. The business benefits from a steady review count and clear, frank buying advice, but key gaps exist in rating confidence and response rate. Prioritising review engagement and addressing common concerns in low reviews could improve trust and perceived reliability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing 3 of them.
5.4Room to grow
9:41
ICHINEN AUTOS
OverviewReviewsPhotosAbout
4.6★★★★★74 reviews
5
4
3
2
12
car buying experience 4capable staff 3customer focus 3tidy car 2toyota 2full tank 2
1How far your rating and your review count together can be trusted
B
Barry N.★★★★★ · a month ago

They listen, advise, give frank advice. No pressure. A Japanese cultural experience.

Response from the owner3

Thank you, Barry! We really appreciate your kind words. Listening, offering honest advice, and creating a relaxed, no-pressure experience are exactly what we aim for. We’re especially glad you enjoyed...

Z
zhen L.★★★★★ · 8 months ago

I want to commend Ben at this dealership for his outstanding service. He is warm, proactive, highly capable, and very patient. Any issues were handled promptly and professionally. Excellent service overall!

Response from the owner

Thank you so much for taking the time to share your wonderful feedback — it truly made my day! 😊 I’m so glad to hear you had a positive experience, and it was a real pleasure assisting you with yo...

Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #49 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Ichinen Autos shows very low health on Maps performance, indicating limited visibility beyond its local area. The two top findings are that aggregate Maps searches are driven mainly by reviews, and that there is no presence in Maps searches within the business's own suburb. Addressing these could improve nearby visibility and attract local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.1Room to grow
9:41
1234Tiles © Esri
1Seen in 1 search across Central Auckland, top three in none
1
Kiwi Car Loans4.9 ★ (1,570) · Used car dealer
2
Motor Finance1.0 ★ (1) · Used car dealer
3
Oracle Finance Limited5.0 ★ (21) · Used car dealer
4
A2Z Cars4.2 ★ (202) · Used car dealer
↓
ICHINEN AUTOS2Further down, below the first results
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #105 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ichinen Autos shows an above-average health score of 7.1 out of 10 for social presence and directories, indicating a solid baseline with room to strengthen key profiles. The strongest current signals are active Facebook and Instagram profiles, which provide credible anchors for local customers while other platforms remain unlisted.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing all of them.
7.2Good
9:41
Gichinen autos penrose
AllImagesMapsNews
Instagramichinen_autos_nzICHINEN AUTOS | Instagram✓
FacebookichinenautosnzICHINEN AUTOS | Facebook✓
YellowNo listing found1
LinkedInNo listing found23
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #30 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Ichinen Autos' Facebook page rates as High (8.0/10). The page already reaches a real local audience with 1,570 followers and lists a phone, email, street address and a page link that goes to the business's own website. The key finding is a steady audience that risks falling quiet; maintaining regular posts will protect reach and keep customer recommendations current.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
8.5Strong
9:41
facebook
ichinenautosnz✓
1.6K followers 1
Ichinen Autos NZ imports reliable and the best quality cars that suit the New Zealand Market. We offer car finance, competitive rates, extended mechanical warranty and nationwide delivery.3
FollowMessage
★ 7 reviews · recommended 2
🌐 ichinenautos.co.nz✓
☎ +64 800 119 619✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #17 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒ichinenautos.co.nz✓✓
✓Favicon
1Meta description
2On-page score
3Separate sites linking to you
Your websiteCentral Auckland personal & business finance · 106 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.0Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
ICHINEN AUTOSNot in these results
3About 649 visits a month from search, across 219 searches
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #43 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed, with one specific gap remaining. Monday 8am to 10am is closed, where customers meet a closed door. Open Monday 8am to 10am to let customers arrive and be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.9Room to grow
9:41
ICHINEN AUTOS
OverviewReviewsPhotosAbout
Hours 1
Monday10am-6pm
Tuesday10am-6pm
Wednesday10am-6pm
Thursday10am-6pm
Friday10am-6pm
Saturday10am-5pm
Sunday9am-5pm
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #76 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#37of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #37 overall
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