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ICIB Brokerweb Limited

Insurance broker · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

ICIB Brokerweb Limited

Insurance broker · Addington-Middleton, Christchurch

Where you stand#50of 121 insurance brokers
Overall health5.9/10across the eight areas

Going well

08Opening hours10.005Facebook page9.104Listings and social8.707Google search and traffic8.7

Where we can help

02Reviews3.301Google listing3.003Map positions1.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

ICIB Brokerweb Limited is an insurance broker based in Addington, Christchurch. They offer advice, risk advisory and insurance solutions aimed at protecting New Zealand businesses, with a history dating back to 1975. The firm highlights fee transparency and quick online payments as part of its service.

ICIB Brokerweb Limited is an insurance broker located in Addington, Christchurch. The firm presents itself as focused on protecting New Zealand businesses, with a history stretching back to 1975 and a local presence in the Christchurch area.

Services include risk advisory and insurance solutions tailored for businesses, practical advice and support to future-proof operations, and guidance on specific risks such as employee fraud and winter-related hazards. The company promotes complete fee transparency and offers quick, easy online payments, and encourages clients to talk to advisors for tailored guidance.

Customer feedback shows themes of long-term relationships and satisfied clients who value continuity and steady service; one reviewer notes being with the firm for decades with no complaints. The available ratings also indicate a mix of experiences overall, suggesting some variation in customer sentiment alongside loyal, longstanding clients.

Locally, ICIB Brokerweb Limited is distinguished by its longstanding history protecting Kiwi businesses, a focus on practical risk advice, and a commitment to transparent fees and digital payment convenience. These features position the firm as a Christchurch-based option for businesses seeking established brokers with advisory services.

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01Google listingMarketbase business report

Your Google listing

ICIB Brokerweb Limited shows a below-average health score for its Google Business Listing at 3.3 out of 10, indicating substantial room for improvement. The listing currently includes a website link, claimed status, a listing title, open-for-business status, and a phone number, which are solid basics.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
ICIB Brokerweb Limited
3
ICIB Brokerweb Limited✓✓
3.5 ★★★★★ (4)
Insurance broker · Addington-Middleton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch insurance brokers · 121 businesses
You are #85 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

ICIB Brokerweb Limited shows an below-average health score on Google reviews (3.3/10). Overall health suggests room for improvement, particularly in engagement and review growth. Key findings indicate progress in rating confidence and total reviews, but no review responses yet. Sustained effort in collecting reviews and starting responses could lift trust and visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
ICIB Brokerweb Limited
OverviewReviewsPhotosAbout
3.5★★★★★4 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #81 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

ICIB Brokerweb Limited shows a low overall health score for Maps Search at 1.8/10, indicating limited visibility on Google Maps. The top opportunities focus on improving aggregate and suburb-specific rankings and ensuring the listed suburb/borough aligns with actual search queries. Best-performing keywords show the business ranking in several Beckenham, Spreydon, Sydenham and nearby districts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 5 searches across Christchurch, top three in none
1
Abraham Insurance5.0 ★ (3) · Insurance broker
2
Gerrards Insurance Brokers5.0 ★ (430) · Insurance broker
3
General Insurance Ltd5.0 ★ (1) · Insurance broker
4
QuoteHub5.0 ★ (2) · Insurance broker
↓
ICIB Brokerweb Limited2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #100 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

ICIB Brokerweb Limited shows a high health score of 8.2 out of 10, indicating solid overall performance in social presence and local directories. The strongest findings are outstanding Instagram and Facebook profiles and a well-maintained LinkedIn Company listing. Opportunities include adding active profiles on TikTok and completing Yellow, GrabOne, Neighbourly, and Yellow Profile listings to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Finance Advisers ProviderWe can see your Finance Advisers Provider listing (https://financeadvisers.co.nz/icib-brokerweb-limited-auckland-FSP417686) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.7Strong
What customers seeWhere you rank
9:41
Gicib brokerweb limited addington-middleton
AllImagesMapsNews
LinkedInicib-limitedICIB Brokerweb Limited | LinkedIn
FacebookicibbrokerwebICIB Brokerweb Limited | Facebook✓
Instagramicib_brokerwebICIB Brokerweb Limited | Instagram✓
Finance Advisers Providericib-brokerweb-limited-auckland-FSP417686ICIB Brokerweb Limited | Finance Advisers Provider✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #17 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInFinance Advisers ProviderYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 5 of them.
9.1Strong
What customers seeWhere you rank
9:41
facebook
icibbrokerweb✓
158 followers 1
New Zealand’s leading independent insurance and risk advisory protecting New Zealand businesses2
FollowMessage
🌐 icib.co.nz✓
☎ +64 9-377 4314✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #12 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

On-page health for ICIB Brokerweb Limited sits at 4.7 out of 10, indicating average technical optimisation. The business already has a valid favicon, a solid title tag, an H1 tag, adequate text, and fast load times under 3 seconds, which support quick indexing and a clear message for visitors.

Strengths

  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠icib.co.nz✓3
✓Favicon
✓Page load speed
1Meta description
2Page title
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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See the full website report
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

ICIB Brokerweb Limited shows a very high overall health for Website Traffic, reflecting strong organic presence and solid top-10 local keyword coverage. The key strengths are excellent organic traffic value and top-tier organic SERP coverage. The main opportunities focus on starting paid activity with targeted campaigns, and expanding paid and organic traffic with small, measured experiments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
Ginsurance broker kaiapoi west
AllMapsImagesShopping
321No ads from you on any search
www.facebook.comWhat North Canterbury insurance brokers offer affordable ...
ibanz.co.nzFind a Broker - IBANZ
www.icib.co.nzAdelphi life & health insurance business acquired by ICIB

In December 2025, the ICIB Brokerweb Group acquired the life and health business of Adelphi Insurance Brokers.

rangioralocal.co.nzAnchorpoint Insurance Brokers - Rangiora Local
About 912 visits a month from search, across 339 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #17 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

ICIB Brokerweb Limited's published hours cannot be fully checked against local demand because city-level popularity data is unavailable. No specific hours of strong alignment or missed opportunities can be reported from the supplied data. The current temporal health score (5.3/10) suggests an average fit; the business should collect local enquiry patterns to identify peak windows and adjust opening or appointment times accordingly.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
ICIB Brokerweb Limited
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#50of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #50 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 121 insurance brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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