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Iconic Architecture

Architect · Waimakariri District East, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Iconic Architecture

Architect · Waimakariri District East, Christchurch

Where you stand#204of 252 architects
Overall health1.9/10across the eight areas

Going well

08Opening hours9.203Map positions6.502Reviews6.4

Where we can help

01Google listing5.305Facebook page3.004Listings and social1.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Iconic Architecture is an architectural practice based in Fernside. The studio provides architectural design and consultancy for local clients and small projects. Customers note a friendly, helpful team and a practical, down-to-earth approach. The practice focuses on clear communication and local knowledge for clients seeking design guidance in the Fernside area.

Iconic Architecture is an architectural practice based in Fernside. The studio provides architectural design and consultancy to clients in the town and surrounding area, working with individuals and organisations that need professional design input from a local practice.

Services centre on architectural design and client consultancy, drawing on general architectural practice skills. Iconic Architecture describes itself as a studio that supports clients through design discussions and practical planning input. The practice offers hands-on involvement from initial concept through design development stages.

Customers tend to comment on a friendly, helpful team and a straightforward manner. Review themes highlight staff who are approachable and supportive during projects, giving clients clear answers and practical guidance. These responses suggest customers experience personal service and easy communication.

As a Fernside-based architect, Iconic Architecture combines local knowledge with a focus on client relationships. The practice's strong local rating and consistent feedback about helpful staff mark its presence in the community. Clients looking for a personable, locally rooted architectural consultancy in Fernside will find a practice oriented to plain-speaking advice and collaborative design work.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Iconic Architecture shows a mixed health on Google Business Listing with a 5.2 out of 10 overall score, indicating average performance. The business benefits from strong basic details and verified ownership, but the listing lacks a meaningful description and needs more engaging photos. Customers will still find essential contact info and the website link.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Iconic Architecture
2
Iconic Architecture✓✓
5.0 ★★★★★ (2)
Architect · Waimakariri District East3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch architects · 252 businesses
You are #120 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Iconic Architecture shows an above-average health score of 6.3 out of 10 for Google reviews, with a top-10% star rating. Strength lies in strong customer satisfaction and a solid rating. Key opportunity is to start responding to reviews to boost trust; continued collection of reviews should raise overall standing and confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.4Good
What customers seeWhere you rank
9:41
Iconic Architecture
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #92 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Iconic Architecture shows an above-average health score of 6.5 out of 10 for Google Maps search visibility, indicating solid presence with room for targeted gains. The top opportunities focus on ensuring the suburb spelling matches maps indexing and continuing to lift aggregate visibility across multiple local areas. Keywords show strong performance for Rangiora north-west and other Rangiora locales, reinforcing local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.5Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
architect
2Top three for "architect" in 4 suburbs, seen in 5
1
Archco Architecture5.0 ★ (3) · Architect
2
Iconic Architecture15.0 ★ (2) · Architect
3
Harnett Design5.0 ★ (1) · Architect
4
Choice Architecture4.9 ★ (13) · Architect
Map positionsChristchurch architects · 252 businesses
You are #90 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Iconic Architecture has a very low health score for social presence, indicating limited visibility across key platforms. The strongest finding is the existing Yellow Directory listing, which helps reach local clients. However, no active profiles were found for Instagram, Facebook, TikTok, or LinkedIn, limiting discovery and trust among potential customers.

Strengths

  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/iconic-architecture-fernside) found via: Google search results.
  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/Iconic-Architecture-57023) found via: Google search results.
  • ✓
    ArchiPro ProfessionalWe can see your ArchiPro Professional listing (https://archipro.co.nz/iconic-architecture) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
18 checks on your listings and social. You're seeing 6 of them.
1.7Room to grow
What customers seeWhere you rank
9:41
Giconic architecture waimakariri district east
AllImagesMapsNews
ArchiPro Professionaliconic-architectureIconic Architecture | ArchiPro Professional✓
ServiceFinderIconic-Architecture-57023Iconic Architecture | ServiceFinder✓
White Pagesiconic-architecture-fernsideIconic Architecture | White Pages✓
CheckMyBuildericonic-architecture-limitedIconic Architecture | CheckMyBuilder
Yellow/rangiora/architectural-designersIconic Architecture | Yellow
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch architects · 252 businesses
You are #209 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokArchiPro ProfessionalServiceFinderWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
iconic architecture waimakariri district east
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch architects · 252 businesses
You are #176 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Iconic Architecture shows a low overall on-page SEO health score with a 1.9 out of 10. The site lacks a detected on-page SEO baseline, title tag, meta description, and an H1 tag, and has no valid favicon. These gaps indicate limited search visibility and user clarity, suggesting urgent fixes to establish the baseline and improve crawlability.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒iconicarchitecture.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch architects · 252 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Iconic Architecture's website traffic health is low, with a health score of 2.5 out of 10. The business should focus on building both organic and paid visibility to attract more visitors and customers. Key insights show near-zero earned organic value and no organic traffic yet, suggesting content and SEO work is needed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Iconic ArchitectureNot in these results3
Google search and trafficChristchurch architects · 252 businesses
You are #175 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Iconic Architecture's published hours largely match weekday lunchtime demand, with open times capturing several midday peaks on Tuesday, Wednesday and Thursday. However the studio misses major weekend demand around mid-day Saturday and Sunday noon when searches are strongest. No hours are open during low-demand periods, so inefficiency is not evident. Adjusting a small number of weekend hours could capture more local enquiries without adding wasted hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Iconic Architecture
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#204of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #204 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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