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Ilam Florist

Florist · Ilam, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Ilam Florist

Florist · Ilam, Christchurch

Where you stand#19of 83 florists
Overall health7.8/10across the eight areas

Going well

04Listings and social9.507Google search and traffic8.401Google listing7.903Map positions7.802Reviews6.705Facebook page6.7

Where we can help

08Opening hours4.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Ilam Florist is a Christchurch-based florist in Ilam offering same-day flower delivery across Christchurch city and wider Canterbury. Orders placed before 2pm (11am Saturdays) are delivered the same day, and the shop uses the Petals Network to reach further afield. The team handles everyday bouquets, wedding florals and gift arrangements with an emphasis on fresh, locally crafted designs.

Ilam Florist is a flower shop based in Ilam, Christchurch, providing same-day delivery across Christchurch city and throughout Canterbury. Orders received before 2pm on weekdays and before 11am on Saturdays are prepared for delivery the same day. The business also works with the Petals Network to send flowers further afield.

The shop offers a range of florals and gifts, including bouquets, wedding flowers and bespoke arrangements. Website content describes locally crafted designs created by a team of passionate florists. Services mentioned in source material focus on fresh flower arrangements and a click-and-collect or delivery workflow for customers who need quick turnaround.

Customer feedback highlights attentive, helpful staff and reliable same-day delivery. Reviews mention staff members by name and note careful handling of delivery details, prompt service and positive responses to wedding briefs. Clients commonly remark on the colour, arrangement and presentation of wedding florals as meeting their expectations, and on the timeliness of deliveries to destinations such as Picton.

Locally, Ilam Florist is distinct for its same-day Christchurch delivery promise and its role supplying wedding florals alongside everyday orders. The combination of a neighbourhood Ilam location, named staff involvement in customer service, and use of a wider delivery network are practical features that shape how customers interact with the florist.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Ilam Florist shows a strong Google Business Listing health of 8.3/10. The listing has essential basics in place, including title, website link, claimed status, open-for-business status and a phone number, which makes it easy for customers to connect. Strengths include a solid description and a robust photo presence, helping local shoppers find and trust the business.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.9Good
What customers seeWhere you rank
9:41
Tiles © Esri
Ilam Florist
3
Ilam Florist✓✓
4.8 ★★★★★ (122)
Florist · Ilam1
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Flowers delivered same day within Christchurch (if you order before 2pm). We understand there are times when you need to send a last minute gift of flowers quickly. That’s no problem! We deliver throughout Christchurch City, Canterbury and even further afield through our partnership with the Petals Network. Just get your order to us before 2pm and we guarantee your flowers will be there the same day. Wherever you are in the world, if you need to send flowers to someone in Christchurch, we are the florist for you!

2
Google listingChristchurch florists · 83 businesses
You are #18 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ilam Florist shows solid local appeal in Google reviews with a health score of 5.5 out of 10. The strongest finding is a top 10% total review count, indicating good social proof. There is clear room to improve engagement through more owner responses to reviews to lift trust further.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing all of them.
6.7Good
What customers seeWhere you rank
9:41
Ilam Florist
OverviewReviewsPhotosAbout
4.8★★★★★122 reviews ✓
5
4
3
2
13
wedding day 16wedding flowers 10flower arrangements 8responsive staff 4longevity of flowers 3online ordering 3
2How far your rating and your review count together can be trusted
A
Anne M.★★★★★ · 8 months ago

I was very impressed with Ilam Florist. They created three bright and cheerful bouquets for my work colleagues, and each one was full of colour and freshness. Wonderful service and stunning results. Highly recommend!

Response from the owner1

Thank you Anne !

M
Molly P.★★★★★ · 9 months ago

So so Beautiful I called up and told them what colours were in my dress and they made it perfectly

Response from the owner

Thanks Molly we loved creating your corsage for you !

Google reviewsChristchurch florists · 83 businesses
You are #28 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Ilam Florist shows a very high overall health in Google Maps search, with a score of 8.8/10. This indicates strong visibility across multiple local suburbs and solid performance in the borough. The top opportunities focus on further strengthening aggregate visibility and nudging the borough score into the top quartile, while maintaining the current ranking for core keywords.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.8Good
What customers seeWhere you rank
9:41
1Tiles © Esri
flower designer
1Top three for "flower designer" in 3 suburbs, seen in 18
1
Ilam Florist24.8 ★ (122) · Florist
Map positionsChristchurch florists · 83 businesses
You are #19 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ilam Florist shows solid social presence with Facebook and Instagram listed as outstanding. Health is 6.2 out of 10, above average. The top opportunities focus on expanding profiles on TikTok, LinkedIn (company and profile), Neighbourly, and Yellow, which could improve discoverability and trust among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/ilam-florist-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.5Strong
What customers seeWhere you rank
9:41
Gilam florist ilam
AllImagesMapsNews
FacebookilamfloristIlam Florist | Facebook✓
InstagramilamfloristIlam Florist | Instagram✓
Yelpilam-florist-christchurchIlam Florist | Yelp✓
Direct2Floristilam-florist-f305081Ilam Florist | Direct2Florist
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #5 for listings and social
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GoogleFacebookInstagramTikTokYelpDirect2FloristYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
6.7Good
What customers seeWhere you rank
9:41
facebook
ilamflorist✓
2K followers 3
At Ilam Florist we pride ourselves on providing you with the best floral experience, whether its a b2
FollowMessage
★ 28 reviews · recommended ✓
🌐 ilamflorist.co.nz✓
☎ +64 3-358 5396
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #28 for your Facebook page
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06Your websiteMarketbase business report

Your website

Ilam Florist shows a mixed on-page health with a strong page load time but gaps in core SEO elements. The overall health is 4.3 out of 10, indicating several foundational issues that limit visibility. The most important findings are missing meta data and title tag, plus favicon absence which reduces click-through and branding impact.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒ilamflorist.co.nz✓
✓Separate sites linking to you
✓The shape of your link profile
1On-page score
2Meta description
3Page title
Your websiteChristchurch florists · 83 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Ilam Florist shows solid website traffic health with room to grow paid activity. The key strength is strong organic traffic value and a local top-10% position, indicating good visibility and relevance for nearby customers. The main opportunities focus on establishing paid traffic, including small, targeted campaigns and clearer landing pages to convert visitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.4Strong
What customers seeWhere you rank
9:41
Gflorist ilam
AllMapsImagesShopping
321No ads from you on any search
ilamflorist.co.nzIlam Florist: Flower Shop in Christchurch

We offer same day flower delivery throughout Christchurch – beautiful fresh flowers delivered to your door.

www.ilamflowersandgifts.co.nzFlower Delivery Christchurch | Same Day Florist Delivery ...
About 2,072 visits a month from search, across 307 searches
Google search and trafficChristchurch florists · 83 businesses
You are #14 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Ilam Florist's opening hours show solid alignment with Christchurch demand on weekdays and Saturday early afternoon, with 55 well-aligned peak hours and no low-demand open hours. Key peak slots on Thursday late morning to mid-afternoon and Saturday early afternoon match customer search patterns. However, several popular Sunday and Saturday afternoon peaks are missed while closed, suggesting targeted hour changes could add sales.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.0Room to grow
What customers seeWhere you rank
9:41
Ilam Florist
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday8am-6pm
Wednesday8am-6pm
Thursday8am-6pm
Friday8am-6pm
Saturday9am-2pm
SundayClosed
Opening hoursChristchurch florists · 83 businesses
You are #50 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#19of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #19 overall
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