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Ilam Orthodontics

Orthodontist · Upper Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Ilam Orthodontics

Orthodontist · Upper Riccarton, Christchurch

Where you stand#44of 210 dentists
Overall health7.9/10across the eight areas

Going well

02Reviews9.301Google listing9.104Listings and social8.705Facebook page8.107Google search and traffic7.1

Where we can help

03Map positions5.508Opening hours3.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Ilam Orthodontics is an orthodontic practice in Upper Riccarton, Christchurch offering braces and Invisalign clear aligners. The team provides personalised treatment plans from consultation to completion and is recognised as a Platinum Invisalign Provider. Reviewers note friendly, professional staff and smooth treatment journeys for both children and adults.

Ilam Orthodontics is an orthodontic practice located in Upper Riccarton, Christchurch. The clinic describes itself as a team of specialist orthodontists focused on helping patients through their treatment journeys and bringing smiles to the Canterbury region.

The practice offers both traditional braces and Invisalign clear aligners, and states it is a Platinum Invisalign Provider. Services begin with consultations and continue through personalised treatment plans, using professional staff and what reviewers describe as high-quality equipment.

Customers commonly describe experiences as friendly and professional, noting smooth processes from start to finish. Reviews mention helpful, informative consultations and staff members who support patients through treatment. Both children and adults are reported to have positive outcomes, with several mentions of good communication and attentive care.

Locally, Ilam Orthodontics is presented as a Christchurch specialist orthodontic clinic that combines orthodontic options with a team-focused approach. Its combination of braces, Invisalign offerings and a reputation for personable patient care are the practical features that distinguish it for residents seeking orthodontic treatment in the Upper Riccarton area.

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01Google listingMarketbase business report

Your Google listing

Ilam Orthodontics shows strong listing health with a score of 8.4 out of 10 and a solid set of completed items. Key takeaways: the listing is clearly open for customers and includes a website link, a claimed status, a visible listing title, and a phone number. The top opportunity is to keep optimising the description to stay among the best in the area.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 5 of them.
9.1Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Ilam Orthodontics
Ilam Orthodontics✓✓
4.8 ★★★★★ (87)
Orthodontist · Upper Riccarton1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At Ilam Orthodontics in Christchurch, it’s not just our patients smiling, it’s our team too. Throughout your treatment journey, our caring orthodontists love seeing the difference braces or Invisalign can make. As a patient, you’ll receive personalised care from a team committed to excellence and a treatment experience you’ll remember for years to come. We’re proud to be recognised as Platinum Invisalign® Providers, offering both braces and Invisalign clear aligners to help you achieve the smile you’ve always wanted. Experience orthodontic care the way it should be with Ilam Orthodontics.

2
Google listingChristchurch dentists · 210 businesses
You are #20 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ilam Orthodontics shows a very high overall health score for Google reviews, with strong performance in star ratings and review volume. The top opportunities focus on keeping momentum toward the top quartiles, particularly in listing reviews and engagement. The business should maintain service quality to sustain the positive customer sentiment from both children and adults.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing 3 of them.
9.3Strong
What customers seeWhere you rank
9:41
Ilam Orthodontics
OverviewReviewsPhotosAbout
4.8★★★★★87 reviews
5
4
3
2
11
accommodating staff 16new smile 9welcoming atmosphere 4teeth straightening 3patient team 3teeth improvement 3
2How far your rating and your review count together can be trusted
K
Kirstie H.★★★★★ · 4 days ago

I couldn't be happier with the care my daughter received throughout her braces treatment. The whole process was smooth, and the results are amazing. A special thank you to Marguerite and Emma. They were both so kind, caring, and profession...

Response from the owner3

Thanks Kirstie for your kind words. Hope Grace is enjoying her amazing smile.

M
Mackenzie D.★★★★★ · 2 months ago

Have had braces as a child here and alingers as an adult here. Both were good experiences. Staff are always lovely, they are very professional and keep on top of your treatments. High quality equipment, up to date treatments and technology...

Response from the owner

Thanks Mackenzie, enjoy your new smile

Google reviewsChristchurch dentists · 210 businesses
You are #15 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Ilam Orthodontics shows a health score of 4.5 out of 10 on Google Maps search performance, indicating room for improvement in overall visibility. Top opportunities focus on strengthening aggregate Maps visibility and improving the borough presence, which has moved out of the bottom quartile. Prioritising listing consistency and local relevance could help lift rankings over time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
5.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
orthodontist
2Top three for "orthodontist" in 31 suburbs, seen in 73
1
Ilam Orthodontics14.8 ★ (87) · Orthodontist
2
Church Corner Dental Surgery4.8 ★ (134) · Orthodontist
3
Riccarton Dental Studio (Previously Stafford Dental Centre - Sockburn)4.9 ★ (596) · Orthodontist
4
Smilesville - Cosmetic Orthodontics5.0 ★ (1) · Orthodontist
Map positionsChristchurch dentists · 210 businesses
You are #96 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ilam Orthodontics shows a very high health score across social and directory presence, indicating strong overall trust and visibility. The most notable findings are outstanding Facebook and Instagram profiles and an active Yellow Directory listing. Opportunities lie in expanding on LinkedIn and Neighbourly profiles to improve reach and trust with local and professional audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/ilam-orthodontics-579458587) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
8.7Strong
What customers seeWhere you rank
9:41
Gilam orthodontics upper riccarton
AllImagesMapsNews
FacebookIlamOrthodonticsIlam Orthodontics | Facebook✓
InstagramilamorthodonticsIlam Orthodontics | Instagram✓
Healthpagesorthodontists-ilam-orthodonticsIlam Orthodontics | Healthpages
Yellowilam-orthodontics-579458587Ilam Orthodontics | Yellow✓
Family Company Studioilam-orthodonticsIlam Orthodontics | Family Company Studio
TiktokNo account found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #29 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpagesYellowFamily Company StudioYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
facebook
IlamOrthodontics✓
478 followers 1
Using the latest technology our specialist orthodontists have consistently created life changing smi2
FollowMessage
★ 10 reviews · recommended 3
🌐 iortho.co.nz✓
☎ +64 3-962 0288✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #40 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Ilam Orthodontics shows a solid on-page health baseline with a fast load time, but gaps exist in key on-page elements that influence visibility. The page load is under 3 seconds, yet critical items like the Title Tag, Meta Description and favicon are missing, limiting click-through and brand recognition.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒iortho.co.nz✓✓
✓The shape of your link profile
1On-page score
2Meta description
3Page title
Your websiteChristchurch dentists · 210 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Ilam Orthodontics shows a solid overall health score for its website traffic, indicating above-average performance. Key findings include mid-range organic traffic value and room to grow paid traffic presence. Strengths include being near the 25th-50th percentile in local organic rankings, while paid activity is not yet measurable, suggesting opportunities for cautious experimentation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
7.1Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Ilam OrthodonticsNot in these results
3About 646 visits a month from search, across 81 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #61 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Ilam Orthodontics mostly aligns clinic hours with local demand during weekday mid-mornings and afternoons, with no hours open during low-demand windows. Strong alignment occurs on Tuesday at 10am, 11am, 2pm and 3pm, and Wednesday at 11am. Missed opportunities are Friday 3-4pm and Saturday 9-11am when local searches peak but the clinic is closed. Consider modestly extending Friday into mid-afternoon and opening Saturday mornings if staff capacity allows.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.8Room to grow
What customers seeWhere you rank
9:41
Ilam Orthodontics
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-3pm
SaturdayClosed
SundayClosed
Popular times Saturday · Upper Riccarton
9a10a11a12p1p2p3p4p
When people in Upper Riccarton look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #131 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#44of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #44 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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