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Image Is Everything

Beauty salon Β· Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty Β· 570 businesses
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Executive summaryExclusive Marketbase business report

Image Is Everything

Beauty salon Β· Hornby-Islington, Christchurch

Where you stand#205of 570 beauty businesses
Overall health6.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Image Is Everything is a beauty studio in Hornby, Christchurch, specialising in lash extensions and brow services. The salon offers Classic, Hybrid and Volume Lash Extensions, plus Brow Lamination, tinting, lifts and waxing. Clients note attentive technicians and repeat bookings, with an emphasis on tailored looks and a calm, professional salon experience.

Image Is Everything is a beauty studio located in Hornby, Christchurch, focused on lash and brow treatments. The salon lists Classic, Hybrid and Volume Lash Extensions alongside Brow Lamination, tinting, lifts and waxing as core services.

The team describes a range of specialised treatments for lashes and brows, from natural-enhancing Classic extensions to fuller Volume sets, and brow services that include lamination, tinting and shaping. Services appear aimed at creating defined, wearable looks and addressing common concerns such as sparse lashes or uneven brows.

Customer feedback in the review snapshot emphasises consistent, friendly service and repeat visits. Reviews mention specific technicians by name, satisfaction with lash lifts and tints, and comments about feeling welcome and comfortable during appointments. The business responds to feedback, indicating active owner engagement with clients.

For local clients in Christchurch seeking lash and brow work, Image Is Everything presents a focused salon option in Hornby. Its service mix and client responses suggest an emphasis on personalised styling, steady staff interaction and treatments that aim to leave clients feeling confident in their brows and lashes.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Image Is Everything shows a solid health score with room to improve. Key strengths include a claimed listing and visible phone number, plus a website link and open status, which support direct customer reach. The main finding is healthy profile basics, with opportunities to enhance the description and photo set to better engage local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.9Good
9:41
Tiles © Esri
2
Image Is Everything✓✓
4.9 ★★★★★ (45)
Beauty salon Β· Hornby-Islington3
Open 7 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Sparse lashes? Uneven brows? No problem. At IMAGE IS EVERYTHING, we transform everyday beauty into something extraordinary. Our expert team offers Classic, Hybrid, and Volume Lash Extensions, Brow Lamination, Tinting, Lifts, and Waxing β€” all designed to help you feel empowered and unapologetically you. Discover why Christchurch is falling in love with us.

1
Google listingChristchurch beauty Β· 570 businesses
You are #175 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Image Is Everything shows a very high Google Business health score and strong engagement. The most notable finding is an elite review response rate, indicating proactive customer interaction. Overall health remains excellent, with solid active engagement and growing trust from clients.

Strengths

  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing all of them.
8.9Strong
9:41
Image Is Everything
OverviewReviewsPhotosAbout
4.9★★★★★45 reviews 2
5
4
3
2
13
welcoming atmosphere 6brow tint 5brow lamination 4eyebrow shaping 4brows 4aftercare instructions 3
1How far your rating and your review count together can be trusted
E
Ella R.★★★★★ · 2 weeks ago

Absolutely love my brows they are amazing

Response from the owner✓

Thank you so much, Ella! We’re thrilled you love your brows and appreciate you sharing your experience. It means a lot to our team. We look forward to seeing you again.

K
Kama D.★★★★★ · Edited 2 weeks ago

Ansley was amazing, love my brows thank you so much, will definitely be back! 😊

Response from the owner

Thank you, Kama! I appreciate your review. Looking forward to having you in again. Much love, Ansley.

Google reviewsChristchurch beauty Β· 570 businesses
You are #61 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Image Is Everything shows a strong health score for Google Maps search performance, with the overall health rated 8.3 out of 10. This indicates solid visibility and consistent presence in local searches, especially for key beauty queries in the Hornby/Christchurch area.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.9Good
9:41
1234Tiles © Esri
2Top three for "eyelash salon" in 3 suburbs, seen in 10
1
Little Beauty Bar5.0 ★ (60) · Beauty salon
2
Image Is Everything14.9 ★ (45) · Beauty salon
3
Enchantress Beauty5.0 ★ (20) · Beauty salon
4
Skyhawk Beauty5.0 ★ (17) · Beauty salon
Map positionsChristchurch beauty Β· 570 businesses
You are #120 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and social presence health for Image Is Everything sits at 6.1 out of 10, considered above average. The most important findings are a very high trust Facebook profile and a Fresha directory listing that supports discovery beyond the main profile. Opportunities focus on strengthening Instagram and TikTok trust, and claiming or improving listings on GrabOne and Yellow Pages to boost local visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.7Strong
9:41
Gimage is everything hornby-islington
AllImagesMapsNews
Tiktok@imageiseverything.nzImage Is Everything | Tiktok✓
Facebookimageiseverything.newzealandImage Is Everything | Facebook✓
InstagramimageiseverythingnzImage Is Everything | Instagram✓
Freshalp/en/bt/eyebrows-and-lashes/in/nz-christchurch/hornbyImage Is Everything | Fresha2
YellowNo listing found1
FreshaNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty Β· 570 businesses
You are #17 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
6.5Good
9:41
facebook
imageiseverything.newzealand✓
24 followers 2
​Eyelash Extensions ● Lash Lift & Tint ● Brow Lamination & Tint ● Facial & Body Waxing ● Threading πŸ’š Connect with us and let's get you glammed up! πŸ‘‡ https://linktr.ee/Image.Is.Everything3
FollowMessage
🌐 image-is-everything.com✓
☎ +64 21 925 485✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty Β· 570 businesses
You are #198 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Image Is Everything shows a below-average on-page SEO health score and room for improvement. The most impactful findings are the missing homepage Title Tag and Meta Description, which curb visibility and click-through. A favicon is also absent, and the page size exceeds 256KB, contributing to slower loading and a weaker user experience.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒image-is-everything.com✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch beauty Β· 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Image Is Everything shows a below-average health score for website traffic, at 4.1 out of 10. The main takeaways are that organic traffic value is near zero and there are no organic top-100 keywords, suggesting limited visibility. A small, targeted paid campaign and basic local content could start improving traffic and introduce measurable engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Image Is EverythingNot in these results3
Google search and trafficChristchurch beauty Β· 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Image Is Everything's opening hours mostly match local demand, with 50 well-aligned peak hours and no low-demand open time. Strong alignment occurs on Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm. Missed opportunities include being closed during several popular slots - notably Saturday 4pm, Tuesday 9am, Wednesday 6pm, Thursday 7pm and Thursday 9am - suggesting targeted hour shifts could capture extra bookings.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Image Is Everything
OverviewReviewsPhotosAbout
Hours ✓
Monday10am-5pm
Tuesday10am-6pm
Wednesday10am-6pm
Thursday10am-7pm
Friday10am-6pm
Saturday10am-4pm
Sunday12pm-4pm
Opening hoursChristchurch beauty Β· 570 businesses
You are #2 for opening hours
See how to keep it that way →
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Checked on
Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#205of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall Β· 570 businesses
You are #205 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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