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Imperfectly Perfect Nails

Nail salon · Mairehau, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Imperfectly Perfect Nails

Nail salon · Mairehau, Christchurch

Where you stand#463of 570 beauty businesses
Overall health1.9/10across the eight areas

Going well

04Listings and social6.1

Where we can help

08Opening hours3.303Map positions2.802Reviews1.905Facebook page1.301Google listing0.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Imperfectly Perfect Nails is a home-based nail salon in Mairehau, Christchurch, offering gel and designer nail services using Surmanti and other designer products. The owner works by appointment from a residential setting, focusing on detailed nail finishes like French tips. Customers report consistently positive experiences and a high average rating, with particular praise for gel polish work.

Imperfectly Perfect Nails is a home-based nail salon located in Mairehau, Christchurch. It operates from a residential setting and serves local clients by appointment. The salon uses Surmanti and designer nail products and presents itself as a small-scale, specialist nail service in the suburb.

Services centre on gel polish, French tip styling and designer nail finishes using branded products. The salon describes use of Surmanti and other designer nails product lines as part of its service offering. Appointments are arranged for individual clients and the setup reflects a focused, one-on-one service model rather than a large commercial salon environment.

Customer feedback is uniformly positive in available reviews, with an average rating of 5. Clients mention satisfaction with gel polish work and specific styles such as French tip applications. The review snapshot indicates attentive finishes and reliable results for those seeking gel and designer nail services in the local area.

Locally, Imperfectly Perfect Nails is distinguished by its home-based approach, consistent positive reviews and use of recognised product lines. It is positioned as a neighbourhood nail specialist in Mairehau, Christchurch, suited to clients who prefer appointment-based, personalised nail care using Surmanti and designer products.

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01Google listingMarketbase business report

Your Google listing

Imperfectly Perfect Nails shows a very low overall health on Google Business Listing with room to improve visibility and trust. The strongest current strength is that the listing is claimed, has a full address and a main image, and the business appears as open for customers. Primary opportunities center on adding a website and phone number, refining the description, adding a logo, and expanding the photo gallery.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 3
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
11 checks on your Google listing. You're seeing 6 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Imperfectly Perfect Nails
Imperfectly Perfect Nails✓✓
5.0 ★★★★★ (1)
Nail salon · Mairehau
Open 5 days ✓
Directions No website 21
OverviewReviewsPhotosAbout
From the business

Home based nail salon using surmanti and designer nails products

3
Google listingChristchurch beauty · 570 businesses
You are #517 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Imperfectly Perfect Nails shows a low overall health score for Google reviews, indicating room for improvement. The business has a strong star rating in the top 10% and is starting to accumulate more reviews, but has not yet engaged with customer feedback publicly. Key opportunity lies in boosting response rate to reviews and continuing to grow total reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Imperfectly Perfect Nails
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #464 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Imperfectly Perfect Nails shows a low overall health score for Maps Search Performance, at 2.7 out of 10. The borough-specific score has improved from the bottom ranks, but overall visibility remains limited. Top opportunities focus on expanding aggregate map visibility and strengthening the suburb presence to reach the local midpoint and beyond.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Top three for "nail salon" in 1 suburb, seen in 5
1
Nails by Tomo4.9 ★ (29) · Nail salon
2
Lux Nail Bar Homebase4.9 ★ (213) · Nail salon
3
Imperfectly Perfect Nails25.0 ★ (1) · Nail salon
4
Glowlane Studio4.8 ★ (18) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #411 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Imperfectly Perfect Nails shows below-average overall health for citations and social presence, with room for growth in multiple platforms. The strongest current asset is a very high-trust Facebook profile, reinforcing credibility with customers, while other profiles have limited activity or visibility and could be strengthened to improve trust scores.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gimperfectly perfect nails mairehau
AllImagesMapsNews
FacebookimperfectlyperfectnailschchImperfectly Perfect Nails | Facebook✓
InstagramimperfectlyperfectImperfectly Perfect Nails | Instagram✓
Freshalp/en/tt/nail-polishing/in/nz-christchurch/bishopdaleImperfectly Perfect Nails | Fresha3
Tiktoktag/imperfectlyperfectImperfectly Perfect Nails | Tiktok1
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 5 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
facebook
✓
imperfectlyperfectnailschch✓
458 followers 2
Hi everyone and welcome to Imperfectly Perfect Nails
FollowMessage
★ 2 reviews · recommended 1
🌐 bookings.gettimely.com/imperfectlyperfectnails/book?uri=https%3A%2F%2Fbook.gettimely.com%2FBooking%2FLocation%2F287233%3Fmobile%3DTrue%26staffId%3D639677%26params%3D%25253fclient-login%25253dtrue%252526staff%25253d639677
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #496 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.

Top two opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com12✓
Your websiteChristchurch beauty · 570 businesses
See how to fix both →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Imperfectly Perfect NailsNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Imperfectly Perfect Nails matches several city-level demand peaks but also misses notable high-traffic windows. Open hours align with midweek late-morning and mid-afternoon peaks (Tuesday 10-11am; Wednesday 4pm; Thursday 4-5pm). The salon is closed during popular weekend and midweek afternoon hours (Saturday 1-2pm; Wednesday and Thursday 2-3pm). No open hours fall in low-demand windows; overall temporal health is low (2.5/10).

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.3Room to grow
What customers seeWhere you rank
9:41
Imperfectly Perfect Nails
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9:30am-2pm, 4pm-6pm
Wednesday9:30am-2pm, 4pm-6pm
Thursday9:30am-2pm, 4pm-6pm
Friday9:30am-2pm
Saturday9:30am-1pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #384 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website2 opportunities

08Opening hours1 opportunity

Where you'd stand#463of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #463 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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