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Independent Lens Specialists

Optician · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Independent Lens Specialists

Optician · Addington-Middleton, Christchurch

Where you stand#27of 49 optometrists
Overall health4.6/10across the eight areas

Going well

03Map positions7.9

Where we can help

05Facebook page5.404Listings and social5.207Google search and traffic4.808Opening hours3.802Reviews1.701Google listing0.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Independent Lens Specialists is a Riccarton-based lens laboratory serving Christchurch and wider New Zealand. They supply independent optometrists and dispensing opticians with a wide selection of spectacle lenses, including specialty products, and operate a large full-scope, high-tech lab after partnering with Shamir Optical in 2019.

Independent Lens Specialists is a lens laboratory based in Riccarton, Christchurch. The company supplies lenses and related laboratory services to independent optometry practices and dispensing opticians across New Zealand.

They state they provide independent optometry with a wide selection of lenses, including specialty products. In 2019 ILS formed a partnership with Shamir Optical and describes its New Zealand facility as a large, full-scope, high-tech laboratory where lenses are created, checked and controlled.

Reviewers note ILS operates as a full lab used by dispensing opticians around the country and describe it as the only lens laboratory in New Zealand. Customer comments in the review snapshot characterise the business as a 'hidden gem' and encourage discussion with dispensing opticians about its services.

Located in Riccarton, Independent Lens Specialists is distinguished locally by its on-site production and processing capability and its focus on serving independent optometrists and dispensing opticians. Clients can expect direct access to a lab that combines local manufacturing with an established partnership in lens technology.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Independent Lens Specialists shows a very low overall Google Business Listing health and needs immediate attention. The most important findings are that the listing is not claimed and the description is too brief, with few or no photos and no logo to reinforce branding.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
0.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Independent Lens Specialists
3
Independent Lens Specialists1✓
Own this business?
5.0 ★★★★★ (1)
Optician · Addington-Middleton
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch optometrists · 49 businesses
You are #46 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Independent Lens Specialists shows a low overall Google review health score (2.1/10), reflecting room for improvement in customer engagement and volume of feedback. The business already benefits from a high star rating (top 10%), indicating strong customer satisfaction. Encouraging more reviews while maintaining service quality will help lift both reputation and confidence in prospective customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.7Room to grow
What customers seeWhere you rank
9:41
Independent Lens Specialists
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #41 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Independent Lens Specialists shows a below-average health score of 3.8 out of 10 for Google Maps performance, indicating limited overall visibility. Top opportunities lie in strengthening aggregate map presence across suburbs and increasing the borough presence beyond the bottom 25%. The strongest keywords focus on contact lens supply in Ilam, Upper Riccarton, and Addington-M Middleton area and related suburbs, highlighting core product relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.9Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
contact lenses supplier
2Top three for "contact lenses supplier" in 33 suburbs, seen in 73
1
Corneal Lens Corporation NZ3.8 ★ (4) · Optician
2
Independent Lens Specialists15.0 ★ (1) · Optician
3
Precision Contact Lenses0.0 ★ (0) · Optician
4
Barrington Eye Care4.5 ★ (48) · Optician
Map positionsChristchurch optometrists · 49 businesses
You are #11 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Independent Lens Specialists shows moderate health in social presence with established Facebook and LinkedIn profiles. Key strengths include a very high-trust Facebook page and an accurate LinkedIn listing, supporting professional visibility. Opportunities focus on expanding Instagram, TikTok, and directory listings to broaden reach and trust with local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/independent-lens-specialists) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/independent-lens-specialists) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Gindependent lens specialists addington-middleton
AllImagesMapsNews
OpenLocallyindependent-lens-specialists-upper-riccartonIndependent Lens Specialists | OpenLocally
Infobelindependent_lens_specialistsIndependent Lens Specialists | Infobel
White Pagesindependent-lens-specialistsIndependent Lens Specialists | White Pages✓
LinkedInindependent-lens-specialistsIndependent Lens Specialists | LinkedIn✓
FacebookIndependentLensSpecialistsIndependent Lens Specialists | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch optometrists · 49 businesses
You are #24 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyInfobelWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
facebook
IndependentLensSpecialists✓
380 followers 2
ILS is New Zealand's only full Optical Laboratory. We are Focused on Quality and Service3
FollowMessage
★ 1 reviews · recommended 1
🌐 lens.co.nz✓
☎ +64 3-348 8821✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #23 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Independent Lens Specialists shows a healthy on-page SEO baseline with a 7.0/10 health score. Strong title tag and no render-blocking resources stand out, while favicon absence and non-ideal meta description length are opportunities for improvement.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒lens.co.nz✓✓
✓Page title
1Separate sites linking to you
2On-page score
3Pages linking to you
Your websiteChristchurch optometrists · 49 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Independent Lens Specialists shows a health score of 4.7 out of 10 for website traffic, indicating average performance. The top opportunities point to starting small paid campaigns with targeted landing pages and careful tracking, while organic signals are already above the 25th percentile and should be sustained through SEO fundamentals. Overall, the site has usable traffic potential if paid and organic efforts align.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Independent Lens SpecialistsNot in these results
31About 216 visits a month from search, across 45 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #26 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Independent Lens Specialists' published hours match several weekday peaks but leave clear gaps at weekend demand. Open hours cover key Tuesday slots (10am-1pm) and Thursday 11am, aligning with high search volumes. However, the lab is closed during multiple Saturday midday peaks (11am-3pm), a commercially relevant miss. There is no evidence of open hours during low-demand times, so adjusting weekend hours could capture unmet demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.8Room to grow
What customers seeWhere you rank
9:41
Independent Lens Specialists
OverviewReviewsPhotosAbout
Hours 1
Monday7:30am-4:30pm
Tuesday7:30am-4:30pm
Wednesday7:30am-4:30pm
Thursday7:30am-4:30pm
Friday7:30am-4:30pm
SaturdayClosed
SundayClosed
Popular times Tuesday · Addington-Middleton
8a9a10a11a12p1p2p3p4p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #31 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#27of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #27 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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