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Inside-Out Design

Design agency · Merivale, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Inside-Out Design

Design agency · Merivale, Christchurch

Where you stand#87of 252 architects
Overall health6.6/10across the eight areas

Going well

04Listings and social9.408Opening hours9.203Map positions7.802Reviews7.507Google search and traffic6.3

Where we can help

01Google listing5.505Facebook page3.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Inside-Out Design is a bespoke design firm based in Merivale, Christchurch, offering full-service interiors and landscape design. Established by siblings Ben McMaster and Jane Rennie, the studio combines tailored interior solutions with sophisticated outdoor planning from its Aikmans Road studio. Clients encounter personalised design work with an emphasis on customised outcomes and a long-standing local presence.

Inside-Out Design is a full-service design studio located at 125 Aikmans Road in Merivale, Christchurch. Established in 1990 by siblings Ben McMaster and Jane Rennie, the firm presents a combined practice covering both interiors and landscape design from its local studio.

The studio describes its offering as a full-service design encounter, with expertise in bespoke interiors and sophisticated landscape design. Services referenced on the studio page include tailored interior projects and landscape planning, delivered through client collaboration and an emphasis on lasting relationships.

Clients tend to report positive outcomes for landscape work, reflected in a five-star review snapshot naming the firm highly for landscaping in Christchurch. Review themes suggest customers value the studio's landscape expertise alongside bespoke interior solutions, indicating satisfaction with site-specific outdoor projects and personalised design approaches.

Locally, Inside-Out Design is distinguished by its long-standing Merivale studio, sibling-led ownership, and a combined interior-and-landscape focus. The practice presents itself as open to new opportunities and relationship-based projects, offering Christchurch clients a single point of contact for both interior and outdoor design needs.

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01Google listingMarketbase business report

Your Google listing

Inside-Out Design's Google Business Listing shows solid basics with a health score of 5.8 out of 10, indicating above-average health. Key strengths include a claimed listing, a valid phone number, and a website link that directs customers to more information. The description is present but still needs refinement to climb into the upper quartile.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Inside-Out Design
2
Inside-Out Design✓✓
5.0 ★★★★★ (4)
Design agency · Merivale3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bespoke Design Firm in Merivale, Christchurch

1
Google listingChristchurch architects · 252 businesses
You are #114 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Inside-Out Design shows solid overall health on Google reviews, with a health score of 7.6 out of 10. The business has a strong star rating, placing it in the top 10 percent among peers, indicating high customer satisfaction. A key opportunity remains in replying to reviews to improve engagement and trust, while review count and rating confidence are already progressing well.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
7.5Good
What customers seeWhere you rank
9:41
Inside-Out Design
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Inside-Out Design shows a strong health score of 8.2 out of 10 for Google Maps search visibility, indicating solid local reach. The borough-specific ranking is in the top 10 per cent, pointing to a leading position in Merivale. The key opportunities lie in boosting aggregate scores to broaden suburb coverage while maintaining the current top rankings.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.8Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
landscape architect
1Top three for "landscape architect" in 1 suburb, seen in 18
1
Inside-Out Design✓5.0 ★ (4) · Design agency
2
Xteriorscapes5.0 ★ (2) · Design agency
3
Glasson Huxtable Landscape Architects5.0 ★ (11) · Design agency
4
Yardley Architecture5.0 ★ (7) · Design agency
Map positionsChristchurch architects · 252 businesses
You are #55 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Inside-Out Design shows a high health score of 8.4 out of 10, indicating a strong social and directory presence. The strongest achievements are outstanding Instagram and Facebook profiles with very high trust, and an up-to-date LinkedIn listing. The main opportunities focus on expanding visibility on TikTok, LinkedIn Company pages, TikTok Directory and local directory listings to reach broader audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/inside-out-design-merivale) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
Ginside-out design merivale
AllImagesMapsNews
Infobelinside_out_designInside-Out Design | Infobel
InstagraminsideoutdesignltdInside-Out Design | Instagram✓
White Pagesinside-out-design-merivaleInside-Out Design | White Pages✓
ArchiPro Professionalinside-out-designInside-Out Design | ArchiPro Professional
FacebookInside-Out-Design-100064229971838Inside-Out Design | Facebook✓
LinkedInben-mcmaster-758ba849Inside-Out Design | LinkedIn
Houzz Professionalinsideout-interior-design-pfvwnz-pf~1454310640Inside-Out Design | Houzz Professional
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #17 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelWhite PagesArchiPro ProfessionalYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
8 checks on your Facebook page. You're seeing 4 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
facebook
people3
13 followers 2
FollowMessage
🌐 maps.google.com
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #174 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Inside-Out Design shows a health score of 4.1 out of 10 for on-page SEO, indicating below-average performance. Key strengths include a valid favicon, a clear H1 tag, an SEO-friendly URL, and a concise, relevant title tag. Opportunities focus on improving title and meta description lengths and increasing overall page content while maintaining readability and technical balance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒iodesign.co.nz✓✓
✓Favicon
1On-page score
2Meta description
3Page title
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Inside-Out Design shows moderate traffic health with a 5.1/10 score, indicating average overall health for website traffic. Key findings suggest opportunities to start paid campaigns to capture paid traffic and improve paid SERP presence, while organic momentum is solid and worth maintaining. Focused paid initiatives can unlock measurable visitor value and conversions without needing major changes to existing content.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
6.3Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Inside-Out DesignNot in these results
About 81 visits a month from search, across 12 searches
Google search and trafficChristchurch architects · 252 businesses
You are #94 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Inside-Out Design's published hours align with several weekday lunch peaks but miss major weekend demand. The firm is open during strong midday windows on Tuesday (12pm), Wednesday (11am-12pm) and Thursday (12-1pm), matching local search activity. However, it is closed across the highest-demand Saturday midday block and Sunday midday, which are significant missed opportunities. No open hours fall in low-demand periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Inside-Out Design
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#87of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #87 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
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  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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