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Intrados Architecture

Architect · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Intrados Architecture

Architect · Christchurch Centre, Christchurch

Where you stand#137of 252 architects
Overall health4.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Intrados Architecture is a collective of three architect practices based in Christchurch Central City, operating from 34 Southwark Street. The physical office is temporarily closed while the team works remotely. The group includes registered architects with long local experience and a sole practitioner who specialises in multi-unit residential, residential and commercial projects.

Intrados Architecture is a collective of three architect practices located in Christchurch Central City, operating from 34 Southwark Street. The physical office is temporarily closed, but the collective continues to work remotely. The practice traces its origins to 1993 and presents itself as a group of experienced practitioners working under one name.

The collective includes Bernard Johnston, a registered architect, and Timothy Hogan, who has practised in Christchurch since 1991 and has completed a wide range of projects. AE Architects Ltd, led by Andrew Evans as a sole practitioner, is part of the Intrados group and contributes its own project focus. AE Architects specialises in multi-unit residential work as well as residential and commercial projects.

Customers interacting with Intrados Architecture can expect to deal with experienced local architects who maintain continuity of service while the office is closed. The practice provides project expertise across different building types and retains contact details and a PO Box in Christchurch. Reviews indicate a high level of satisfaction from clients, reflected in a top average rating.

Locally, Intrados Architecture is distinguished by its collective structure combining three practices and by the mix of specialisms within the group. The combination of long-standing local experience, a registered architect, and a practitioner focused on multi-unit residential and commercial projects defines the practice's profile in Christchurch.

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01Google listingMarketbase business report

Your Google listing

Intrados Architecture shows an above-average health on Google Business, with a score of 4.1 out of 10 considered below average. The business has a claimed, open-for-business listing with a listed phone and a website link, which are solid foundations. The most notable gaps are in listing photos and the absence of a logo, while the description remains basic.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.6Room to grow
9:41
Tiles © Esri
2
Intrados Architecture✓✓
5.0 ★★★★★ (2)
Architect · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

the physical office will be closed for a while, but we are working remotely

1
Google listingChristchurch architects · 252 businesses
You are #161 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Intrados Architecture shows an above-average overall health score for Google reviews, with a strong rating component and growing review volume. The top achievement is a stellar star rating placing the business in the top 10% of peers, indicating high customer satisfaction. A key area to improve is engaging with reviews, as there has been no response to customer feedback to date.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.4Good
9:41
Intrados Architecture
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #92 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Intrados Architecture shows a low overall health score for Maps Search Performance, highlighting room for improvement. The strongest area is rankings for several architecture-related terms in Waltham, Linwood, and Sydenham, with positions ranging from 6 to 16. The business should focus on ensuring the listing address matches the suburb queries and applying the recommended map-specific techniques to lift visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
3.2Room to grow
9:41
1234Tiles © Esri
2Seen in 3 searches across Christchurch, top three in none
1
O'Neil Architecture4.8 ★ (18) · Architect
2
Thom Craig Architects Ltd5.0 ★ (2) · Architect
3
LM Architectural Builders5.0 ★ (21) · Architect
4
Performance Architecture5.0 ★ (3) · Architect
↓
Intrados Architecture1Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #172 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Intrados Architecture shows low overall health in citations and social presence, with a 2.4 out of 10. The strongest current asset is a highly trusted Facebook profile, which anchors credibility with local clients. Key gaps lie in Instagram, TikTok and LinkedIn presences that limit visibility and trust for local searches.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    NZIA PracticeWe can see your NZIA Practice listing (https://nzia.co.nz/intrados-architecture) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 5 of them.
3.3Room to grow
9:41
Gintrados architecture christchurch centre
AllImagesMapsNews
NZIA Practiceintrados-architectureIntrados Architecture | NZIA Practice✓
FacebookIntrados-Architecture-100593342624144Intrados Architecture | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #170 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNZIA PracticeYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.1Room to grow
9:41
facebook
people3
79 followers 2
Architects
FollowMessage
🌐 intrados.co.nz✓
☎ +64 3-379 9525✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #148 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Intrados Architecture shows a below-average on-page SEO health score of 3.2 out of 10. The homepage has a valid favicon, uses HTTPS for all resources, and includes an H1 tag and an SEO-friendly URL, which are current strengths. Key weaknesses include missing meta description, suboptimal title tag length, and a page size/content balance that can benefit from more content.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒intrados.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Intrados Architecture shows a below-average website traffic health score and needs improvement in paid traffic. Key takeaways: paid traffic is not yet measurable and a small, targeted paid campaign is recommended, while organic traffic already ranks above the bottom quartile and should continue SEO refinements.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.3Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Intrados ArchitectureNot in these results
31About 11 visits a month from search, across 7 searches
Google search and trafficChristchurch architects · 252 businesses
You are #143 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Intrados Architecture's published hours align with weekday lunchtime demand, especially midweek midday openings. The practice is open during Wednesday and Thursday lunchtime peaks and Tuesday midday. However, it is closed during strong weekend demand, notably Saturday and Sunday middays, which represent major missed opportunities. Consider adding limited weekend or extended midday hours to capture high Saturday demand and convert more local enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
9:41
Intrados Architecture
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#137of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #137 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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