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IR Thompson Associates Ltd

Employment consultant · Burwood, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

IR Thompson Associates Ltd

Employment consultant · Burwood, Christchurch

Where you stand#10of 216 lawyers
Overall health9.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

IR Thompson Associates Ltd is an employment law specialist based in Burwood, Christchurch, offering NZ-wide advice on unfair dismissals, personal grievances, redundancy and disciplinary processes. The firm describes itself as employment advocates who handle cases without large law-firm costs. Customers report knowledgeable, supportive and professional service from named advocates, with clear explanations and practical guidance through difficult situations.

IR Thompson Associates Ltd is an employment law practice located in Burwood, Christchurch, providing specialist employment advice across New Zealand. The firm focuses on matters such as unfair dismissal claims, personal grievances, unfair redundancy and issues arising from trial periods and disciplinary meetings.

The practice describes itself as employment law specialists and advocates who work for both employees and employers. Services referenced include guidance through disciplinary processes, representation in unfair dismissal and redundancy matters, and advice on personal grievances. The firm positions its advocates as an alternative to large law firms and barristers, providing specialist employment expertise.

Customer feedback highlights a consistent experience of knowledgeable, clear and compassionate advocacy. Review themes note that named advocates are professional, easy to talk to and take time to explain processes. Clients describe outcomes as positive and speak to smooth, supportive handling of difficult situations and practical guidance through claims and meetings.

Locally, IR Thompson is distinguished by its employment-law focus and Christchurch base while offering NZ-wide advice. It is described as a lower-cost alternative to larger firms, with a small-team approach and several advocates recognised by clients for attentive, straightforward support during employment disputes and processes.

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01Google listingMarketbase business report

Your Google listing

IR Thompson Associates Ltd shows a very high overall Google Business Listing health score with complete listing details and verified ownership, meaning customers can reliably find and contact the practice. Key strengths include a claimed listing, a website link, a visible listing title, open-for-business status, and a visible phone number, which supports easy access and credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
  • 2
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 5 of them.
9.8Strong
9:41
Tiles © Esri
1
IR Thompson Associates Ltd✓✓
4.7 ★★★★★ (62)
Employment consultant · Burwood2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We provide employment law advice on unfair dismissals, personal grievances and employment law issues. Unlike your local lawyer we are employment law specialists. Call the premier employment advocates in Christchurch and NZ. IR Thompson provides employment law advice NZ wide. Before you call that expensive Employment lawyer in Christchurch or Barrister, Union, Solicitor, or Employment Law Firm, call us. We are very experienced Employment Advocates with excellent win results and knowledge. As Employment Law Specialists in Christchurch, we provide advice on personal grievances, unfair dismissals, unfair redundancy, unfair trial periods and help with disciplinary meetings. As employment advocates, we win for you and don't charge the earth.

Google listingChristchurch lawyers · 216 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

IR Thompson Associates Ltd shows a very high Google review health score of 8.6 out of 10, indicating strong overall customer satisfaction and a solid review base. The top finding is that the business has not yet responded to any reviews, which can affect trust signals. Other metrics show solid ratings and a growing review count within the top quartile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.7Strong
9:41
IR Thompson Associates Ltd
OverviewReviewsPhotosAbout
4.7★★★★★62 reviews
5
4
3
2
12
knowledgeable staff 12empathy 5friendly lawyers 4stressful situations 3sense of humor 3pragmatic approach 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #28 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

IR Thompson Associates Ltd shows a very high overall health score on Google Maps search presence, indicating strong visibility. The top opportunity is continuing to grow aggregate search visibility across multiple local suburbs, with steady progress in borough presence and the potential to reach top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.2Good
9:41
1Tiles © Esri
1Top three for "employment attorney" in 40 suburbs, seen in 86
1
IR Thompson Associates Ltd24.7 ★ (62) · Employment consultant
Map positionsChristchurch lawyers · 216 businesses
You are #62 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

IR Thompson Associates Ltd shows an average health score for social presence, indicating modest online visibility. The strongest current asset is a LinkedIn profile that is up-to-date, supporting professional credibility and client outreach. Opportunities lie in expanding Instagram, Facebook, TikTok, TikTok Directory, and GrabOne listings to improve discovery and trust among potential customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Top Lawyers ListingWe can see your Top Lawyers Listing listing (https://toplawyers.co.nz/i-r-thompson-associates-ltd-unfair-dismissal-christchurch) found via: Google search results.
  • ✓
    Lawzana LawyerWe can see your Lawzana Lawyer listing (https://lawzana.com/i-r-thompson-associates-ltd-unfair-dismissal) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
7.7Good
9:41
Gir thompson associates ltd burwood
AllImagesMapsNews
Top Lawyersi-r-thompson-associates-ltd-unfair-dismissal-christchurchIR Thompson Associates Ltd | Top Lawyers✓
Lawzana Lawyeri-r-thompson-associates-ltd-unfair-dismissalIR Thompson Associates Ltd | Lawzana Lawyer✓
StarOfService Prorobert-thompsonIR Thompson Associates Ltd | StarOfService Pro
FacebookIR-Thompson-Associates-Ltd-100057708217862IR Thompson Associates Ltd | Facebook✓
LinkedInrobert-thompson-54292722IR Thompson Associates Ltd | LinkedIn
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch lawyers · 216 businesses
You are #51 for listings and social
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GoogleFacebookInstagramTikTokTop LawyersLawzana LawyerStarOfService ProYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.0Good
9:41
facebook
people1
320 followers 2
Good advice from good people.3
FollowMessage
★ 4 reviews · recommended
🌐 iremploymentlaw.co.nz✓
☎ +64 3-383 9988✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #86 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

IR Thompson Associates Ltd shows a very high on-page SEO health score of 9.1 out of 10, with strong meta description, favicon, relevant description, HTTPS security and an SEO-friendly URL. The two key findings are that the on-page SEO score is above zero and there are actionable opportunities to improve technical elements, including reducing render-blocking resources and speeding page load time.

Strengths

  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒iremploymentlaw.co.nz3✓2
✓Separate sites linking to you
✓Meta description
1On-page score
Your websiteChristchurch lawyers · 216 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

IR Thompson Associates Ltd shows a strong health score for Website Traffic, with solid organic performance and clear opportunities in paid traffic. The site ranks well organically, indicating effective SEO and local presence, while paid channels have not yet delivered measurable spend or conversions. Overall, focus on careful, small paid experiments and continued SEO refinement to sustain growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
9:41
Glawyer burwood
AllMapsImagesShopping
321No ads from you on any search
www.pcllawyers.com.auLawyers in Burwood | Professional & Reliable
theaustralianlegalpractice.com.auBurwood Office
iremploymentlaw.co.nzI.R. Thompson: Employment Law Christchurch | Unfair ...

We are located at 28 Travis Road Burwood with lots of parking. Robert Thompson Director. We help in Christchurch with Unfair Dismissal claims, unfair redundancy ... Read more

www.lawsociety.org.nzFind a lawyer
About 4,670 visits a month from search, across 212 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #26 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

IR Thompson Associates Ltd has a high temporal fit with local demand overall (health 7.5/10). The firm's 40 weekly open hours fully overlap with 40 well-aligned peak hours, notably midweek lunchtime and Thursday morning. However 41 high-demand hours are missed, including weekend and early-morning windows. No hours are open during low-demand periods, so reduced waste but clear opportunity to extend limited weekend or early-Friday coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
9:41
IR Thompson Associates Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#10of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #10 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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