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J & K Accounting

Accounting firm · Halswell, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

J & K Accounting

Accounting firm · Halswell, Christchurch

Where you stand#147of 245 accountants
Overall health4.0/10across the eight areas

Going well

04Listings and social7.1

Where we can help

07Google search and traffic5.505Facebook page5.002Reviews4.103Map positions3.908Opening hours2.501Google listing2.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

J & K Accounting is an accounting practice in Halswell, Christchurch, offering chartered accounting and tax advisory services. The firm provides bespoke financial and business advice for local businesses and individuals, emphasising ongoing partnership and support through business planning and compliance. Clients can expect a focus on practical accounting work combined with advisory input aimed at business objectives.

J & K Accounting is an accounting practice based in the Halswell suburb of Christchurch. The firm identifies as chartered accountants and business advisors and provides services to both businesses and individuals in the local area.

Services described by the firm include accounting and tax advisory work, bespoke accounting services, business growth solutions and ongoing business advice. The website material highlights tailored financial services, tax compliance, reporting and targeted advice to help businesses work towards their goals.

Clients are described as receiving warm, personal service and a commitment to advising throughout the business journey. The firm states it aims to act as a partner to clients, offering trust, practical input and guidance beyond spreadsheets and annual returns. That emphasis suggests a client experience focused on regular advisory contact as well as standard accounting tasks.

Locally, J & K Accounting positions itself on personalised relationships and continuity of advice for Halswell and Christchurch clients. The combination of chartered accounting credentials, tax advisory services and a stated commitment to business growth support is what the firm highlights as its distinguishing local offering.

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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for J & K Accounting shows a low health score, with several critical gaps to address. Overall health is 1.7 out of 10, indicating significant room for improvement. The most important findings relate to missing website link, uncertain Open status, and very limited listing content.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
J & K Accounting
3
J & K Accounting✓✓
0.0 ★★★★★ (0)
Accounting firm · Halswell
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #190 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

J & K Accounting's Google Business health is low, with a 2.7/10 overall health score. The business has very few or no reviews and no responses to existing reviews, which may deter new customers. The top opportunities focus on improving ratings and engagement: drive initial positive reviews, respond to all reviews, and build a visible review presence to reassure potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
J & K Accounting
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

J & K Accounting shows a below-average health score of 3.9 out of 10 for Google Maps search performance, indicating limited visibility. The top takeaway is strong ranking for Halswell-related terms, notably as an accountant and accounting firm (rank 3) and a CPA and tax-related terms (ranks 4). This momentum should be maintained while targeting the borough and broader aggregate maps queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Top three for "accountant" in 1 suburb, seen in 2
1
Shield Accountancy Consult & Services4.8 ★ (12) · Accounting firm
2
S3Accounting5.0 ★ (3) · Accounting firm
3
J & K Accounting20.0 ★ (0) · Accounting firm
4
Indigo Accounting Limited0.0 ★ (0) · Accounting firm
Map positionsChristchurch accountants · 245 businesses
You are #149 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and Social Presence shows an overall health of 5.5 out of 10, indicating average visibility and trust on third-party profiles. The most notable finding is the very strong Facebook presence, with a well-maintained page and high trust signals. LinkedIn Company listing is also present, aiding professional reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/jk-accounting-business-services) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/jk-accounting) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
Gj & k accounting halswell
AllImagesMapsNews
FacebookJK-Chartered-Accountants-Limited-5679613263528J & K Accounting | Facebook✓
White Pagesjk-accountingJ & K Accounting | White Pages✓
LinkedInjk-accounting-business-servicesJ & K Accounting | LinkedIn✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #72 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
8 checks on your Facebook page. You're seeing 6 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
facebook
JK Chartered Accountants Limited | Auckland2
18 followers 1
Chartered Accountants & Business advisors based in Newmarket Auckland offering accounting & tax advi
FollowMessage
🌐 jkaccounting.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #123 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

J & K Accounting's on-page health is very high, with a score of 8.8 out of 10, indicating strong technical SEO foundations. The most notable findings are a perfect title tag in the ideal length and an existing H1 tag, plus a valid favicon and acceptable page size, which support clear visibility and quick loading for potential clients.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒jkaccounting.co.nz✓3
✓Page title
✓Favicon
1Separate sites linking to you
2On-page score
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

J & K Accounting's website traffic health sits mid-range, with a 5.6/10 health score, indicating room for improvement in paid traffic and overall visibility. The strongest signal is organic traffic value and total, which are above the 25th percentile and bottom 25% respectively, suggesting steady but still moderate reach. Focus should be on targeted paid campaigns and refined keyword strategy.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
J & K AccountingNot in these results
31About 3 visits a month from search, across 7 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #110 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

J & K Accounting's published hours are not available, so alignment is inferred from local demand patterns only. Strong alignment is limited to standard weekday business hours when client searches peak for accounting services. Missed opportunities include after-hours or weekend demand windows when searches remain high but the practice is likely closed. Adding clear opening hours would reveal exact gaps and help prioritise adjustments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
J & K Accounting
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#147of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #147 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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