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Jap Euro Auto Parts

Auto parts store · East Tamaki, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Jap Euro Auto Parts

Auto parts store · East Tamaki, South Auckland

Where you stand#25of 48 automotive dismantlers
Overall health4.9/10across the eight areas

Going well

08Opening hours10.004Listings and social9.801Google listing7.7

Where we can help

07Google search and traffic5.302Reviews5.103Map positions4.705Facebook page3.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Jap Euro Auto Parts in East Tāmaki, Auckland supplies new, used and aftermarket Japanese and European car parts. The warehouse stocks parts for Toyota, BMW, Mercedes, Volkswagen, Honda, Lexus, Subaru, Nissan and Mitsubishi. Customers can contact an in-house parts expert Monday to Saturday for help finding specific or hard-to-source components.

Jap Euro Auto Parts is an automotive dismantler and parts supplier based in East Tāmaki, Auckland. The business deals in new, used and aftermarket spare parts mainly for Japanese and European vehicles and lists major makes including Toyota, BMW, Mercedes, Volkswagen, Honda, Lexus, Subaru, Nissan and Mitsubishi.

The company offers an extensive range of genuine and aftermarket components held in a large warehouse. Services described in supplied material and listings include national shipping, a product search function and a parts expert on site to help identify the right item. Stock covers common maintenance items through to more specific replacement parts.

Customers commonly report a convenient location, helpful and communicative staff, competitive pricing and good availability of parts. Review themes note successful searches for hard-to-find items and straightforward support when locating replacement components, with several mentions of useful advice from staff and competitive costings.

Locally, Jap Euro Auto Parts is positioned as a stocked, accessible source for Japanese and European car parts with a visible on-site inventory and an in-house expert available during set hours. Practical features that distinguish the business are its wide model coverage, weekday and Saturday opening hours and a large warehouse of used and aftermarket parts for repair and maintenance needs.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Jap Euro Auto Parts shows a solid overall health score with room to improve images and description timing. The listing is claimed, linking to a site, indicating live status and a visible phone number for customers to call. Focus should be on expanding photo variety while keeping the description concise to maintain relevance for local shoppers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.7Good
What customers seeWhere you rank
9:41
Tiles © Esri
Jap Euro Auto Parts
1
Jap Euro Auto Parts✓✓
4.6 ★★★★★ (52)
Auto parts store · East Tamaki3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are the leading Japanese and European auto parts dealers in the Auckland Region. We deal with wide range of New, Used and Aftermarket Japanese and European spare car parts. The major car brands we deal with are Toyota, BMW, Mercedes, Volkswagen, Honda, Lexus, Subaru, Nissan, Mitsubishi. We carry an extensive range of Used genuine and Aftermarket spare parts for all models. If you need one of those small parts you cannot find for cheap, we are here to help you out. We got a big warehouse with wide range of stocks and inventory. We have also got in-house parts expert who can help you in finding the right part for your broken car, contact us anytime from Monday to Saturday, between 8:00am till 5:30pm.

2
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #12 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Jap Euro Auto Parts shows moderate overall health on Google reviews with a 5.1/10.0 health score. The strongest finding is the relatively high star rating compared with peers, but this is offset by a low review volume and no responses to existing reviews, which affects credibility for prospective customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Jap Euro Auto Parts
OverviewReviewsPhotosAbout
4.6★★★★★52 reviews 2
5
4
3
2
1
ease of use 2good communication 2
3How far your rating and your review count together can be trusted
Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #24 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Jap Euro Auto Parts has an overall Maps health score of 4.7 out of 10, indicating below-average visibility. The strongest opportunities lie in expanding exposure across surrounding suburbs and maintaining steady review growth to boost ranking. In the local context, it already ranks well for several used auto parts themes in East Tamaki and nearby areas, suggesting potential to improve further with targeted local activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
used auto parts store
1Top three for "used auto parts store" in 2 suburbs, seen in 7
1
Universal Auto Parts4.2 ★ (110) · Auto parts store
2
King Auto3.9 ★ (102) · Auto parts store
3
Jap Euro Auto Parts24.6 ★ (52) · Auto parts store
4
Prestige Car Parts4.4 ★ (67) · Auto parts store
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #26 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Jap Euro Auto Parts shows a very high health in social presence, indicating strong existing profiles and consistency across key platforms. The most important finding is the lack of active profiles on TikTok, Yellow, LinkedIn Company, and Yellow Directory, which limits reach beyond current followers. Addressing these gaps can expand visibility without impacting current strengths.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/japeuro-auto-parts-579371385) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe can see the LinkedIn Company listing (https://linkedin.com/company/japanese-euro-auto-parts) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
13 checks on your listings and social. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
Gjap euro auto parts east tamaki
AllImagesMapsNews
FacebookjapeuroautopartsJap Euro Auto Parts | Facebook✓
InstagramjapeuroautopartsJap Euro Auto Parts | Instagram✓
LinkedInjapeuro-auto-parts-97a006160Jap Euro Auto Parts | LinkedIn3
Yellowjapeuro-auto-parts-579371385Jap Euro Auto Parts | Yellow✓
Infobeljapan_euro_car_partsJap Euro Auto Parts | Infobel
Yelpall-euro-parts-snells-beachJap Euro Auto Parts | Yelp
TiktokNo account found1
NeighbourlyNo listing found2
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #2 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Health is 7.2 out of 10 (High). The Facebook page is in good shape: followers (679) are strong for the local market and the page links to the business website. The most important gaps are a missing phone number on the page and a short intro line that does not clearly state the services or suburb. Adding a contact number and clarifying the intro will reduce friction for customers.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
japeuroautoparts✓
679 followers 2
Japanese Euro Auto parts (Jap Euro Auto Parts) store is one-stop-shop for all your vehicle spares. W3
FollowMessage
★ 4 reviews · recommended
🌐 japeuroautoparts.co.nz✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #34 for your Facebook page
See how to fix all 3 →
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒japeuro.co.nz✓✓
✓Page load speed
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteSouth Auckland automotive dismantlers · 48 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Jap Euro Auto PartsNot in these results
3About 313 visits a month from search, across 72 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #23 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed; the health score is 10 out of 10 and there is no market demand data this week so alignment cannot be measured. No closed-hours window is listed because the market has no demand data, so customers do not meet a measured closed-door gap. The existing schedule holds the position, allowing customers to arrive, get in and be served when open.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Jap Euro Auto Parts
OverviewReviewsPhotosAbout
Hours 1
Monday7am-5pm
Tuesday7am-5pm
Wednesday7am-5pm
Thursday7am-5pm
Friday7am-5pm
Saturday8am-12pm
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#25of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #25 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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