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Japanese Spares

Used Car Parts Store · Ōtāhuhu, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Japanese Spares

Used Car Parts Store · Ōtāhuhu, South Auckland

Where you stand#43of 48 automotive dismantlers
Overall health1.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Japanese Spares is an automotive dismantler based in Ōtāhuhu, Auckland, specialising in used parts for Japanese vehicles. The family-run business sells components through Trade Me and in-person pickups, and is known locally for affordable pricing and quick part readiness. Customers commonly find helpful service, though there are occasional complaints about phone handling and part condition.

Japanese Spares is an automotive dismantler located in Ōtāhuhu, Auckland. The operation focuses on supplying used car parts and components for Japanese vehicle models to customers across the Auckland region.

Services include sourcing and selling used parts via Trade Me as well as direct sales at the yard. Reviews mention specific items such as air cleaner intake hoses, electric mirrors and driveshafts, indicating a stock range that covers both small replacement parts and larger mechanical components.

Customer experience tends to centre on affordability and responsive pickup arrangements; several reviewers describe parts being ready for collection the next day and staff described as helpful. At the same time, there are reviews that point to inconsistent experiences, including concerns about phone responsiveness and the condition of some sold parts.

Locally, Japanese Spares is presented as a family-run dismantling yard with a focus on low prices and fast turnaround for Trade Me orders and yard pickups. Customers seeking affordable used Japanese car parts will find readily available options, while those prioritising thorough condition checks or phone-based service may want to confirm details before purchase.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Japanese Spares shows a strong base in its Google Business Listing with a health score of 0.9/10, indicating very low health. The listing already links to the website and includes a phone number and full address, while the business name is correctly shown. Key opportunities focus on claiming the listing, adding a descriptive narrative, a logo, photos, and confirming category alignment to reduce misdirected calls.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
0.9Room to grow
9:41
Tiles © Esri
Japanese Spares1✓
Own this business?
4.0 ★★★★★ (102)
Used Car Parts Store · Ōtāhuhu
Open 6 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #44 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Japanese Spares shows an overall health score of 3.6 out of 10, indicating below-average Google review health and room for improvement. The most important findings are a zero-response rate to reviews, and a rating well below local norms, suggesting both credibility and trust are impacted. The business also sits behind the market confidence benchmark and has a mid-range total review count.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
3.6Room to grow
9:41
Japanese Spares
OverviewReviewsPhotosAbout
4.0★★★★★102 reviews
5
4
3
2
12
lights 3starter motor 2wait time 2warehouse 2headlight 2import 2
3How far your rating and your review count together can be trusted
Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #31 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Japanese Spares shows a high health score of 7.9 out of 10 in Google Maps search rankings, indicating strong visibility across multiple suburbs. The top takeaway is strong presence in Ōtāhuhu and surrounding south Auckland areas. A key opportunity is to monitor and maintain visibility in nearby suburbs to prevent any slips in ranking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.9Good
9:41
1234Tiles © Esri
1Top three for "used auto parts store" in 4 suburbs, seen in 29
1
Japanese Spares24.0 ★ (102) · Used Car Parts Store
2
Elite Car Parts4.1 ★ (26) · Used Car Parts Store
3
Pick-A-Part4.0 ★ (772) · Used Car Parts Store
4
ACE Auto Parts Auckland4.8 ★ (131) · Used Car Parts Store
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #11 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Japanese Spares shows an above-average health score for social presence, indicating decent visibility but room for growth. The two most impactful findings are the absence of active profiles on Instagram and Facebook, which limits discovery and customer contact, and the lack of a TikTok profile and directory entries, reducing reach to younger audiences and local directories.

Strengths

  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/Japanese-Spares-Limited-225388) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
13 checks on your listings and social. You're seeing 4 of them.
1.3Room to grow
9:41
Gjapanese spares ōtāhuhu
AllImagesMapsNews
ServiceFinderJapanese-Spares-Limited-225388Japanese Spares | ServiceFinder✓
FacebookjpautosparesltdJapanese Spares | Facebook2
InstagramNo account found1
TiktokNo account found3
YellowNo listing found
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #42 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Japanese Spares has an above average Facebook page health level, supported by 4,536 followers and clear contact details. The page gives customers a phone number, email address, street address and a business-named page address. The main gaps are the two recommendations and a link that sends customers to Trade Me, while the intro already provides useful information.

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
6.0Good
9:41
facebook
JP AUTO Spares Ltd | Auckland✓
4.5K followers ✓
JP AUTO SPARES Ltd imports secondhand parts, tyres, mag wheels and new tyres and new mags wheels for Japanese cars.3
FollowMessage
★ 2 reviews · recommended 1
🌐 trademe.co.nz/stores/jp-auto-spares-ltd2
☎ +64 9-257 4316✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #20 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒japanesespares.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteSouth Auckland automotive dismantlers · 48 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Japanese SparesNot in these results3
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #38 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed and one specific gap remains. No closed-hours window is listed, so customers who arrive then meet a closed door. No busiest hours are recorded inside that window, so the current hours hold the position and let customers be served during the business's recorded openings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Japanese Spares
OverviewReviewsPhotosAbout
Hours 1
Monday8am-4:30pm
Tuesday8am-4:30pm
Wednesday8am-4:30pm
Thursday8am-4:30pm
Friday8am-4:30pm
Saturday9am-1pm
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#43of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #43 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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