marketbaseExclusive Marketbase Report
Prepared for

Jenny Burtt Florist and Gifts

Florist · Merivale, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Jenny Burtt Florist and Gifts

Florist · Merivale, Christchurch

Where you stand#30of 83 florists
Overall health6.5/10across the eight areas

Going well

01Google listing9.507Google search and traffic9.002Reviews6.3

Where we can help

03Map positions5.208Opening hours3.705Facebook page2.004Listings and social1.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Jenny Burtt Florist and Gifts is a boutique florist based in Fendalton, Christchurch, offering deliveries across greater Christchurch, Canterbury, New Zealand and worldwide. The shop combines a sensory boutique space with a professional, friendly design team. Services range from single stems and posies to wedding flowers, funeral and sympathy arrangements, contemporary office designs, plants and curated gift items.

Jenny Burtt Florist and Gifts is a florist and gift shop located in Fendalton, Christchurch. The store operates as a boutique floral studio and offers deliveries throughout greater Christchurch, the wider Canterbury region, New Zealand and internationally.

The team at Jenny Burtt provides a broad range of floral services drawn from their in‑store and event work. Offerings include simple stems and posies, extravagant bouquets, contemporary office arrangements, in‑home floral design, wedding flowers, funerals and sympathy florals. The business also sells house plants, gifts and courtyard accessories, using what they state are the freshest quality blooms and foliage.

Customers commonly report friendly, professional service and describe the store as beautiful and garden‑like. Reviews note easy ordering online or by phone, helpful staff, and satisfaction with wedding and event work. Several comments highlight thoughtful consultations and attention to colour and arrangement choices, while other feedback praises the warmth of the team and the quality of plants and bouquets.

Locally, Jenny Burtt is presented as a boutique destination for people seeking designed florals and curated gifts in Fendalton with practical delivery coverage across Christchurch and beyond. The combination of a sensory shop environment, a professional design team, event experience and accessible ordering and delivery are the features that distinguish the business within its local area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Jenny Burtt Florist and Gifts shows very high presence on Google, with a health score of 10.0. The listing already includes a website link, is claimed, shows open-for-business status, has a listing title, and includes a phone number. These factors indicate strong accessibility for customers and clear basic information.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 4 of them.
9.5Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Jenny Burtt Florist and Gifts
Jenny Burtt Florist and Gifts✓✓
4.9 ★★★★★ (79)
Florist · Merivale1
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Jenny Burtt Florist offers deliveries throughout greater Christchurch, Canterbury, New Zealand and Worldwide. Our Boutique Store is a floral haven which awakens all the senses the moment you walk in. We not only understand flowers, design, quality, and service; we also understand people.Our Jenny Burtt design team are renowned for their professional and friendly approach in creating innovative flowers for all occasions. Ranging from the simplest stem to beautiful posies, extravagant bouquets, contemporary office arrangements, in-home design, wedding flowers, funerals and sympathy flowers. We use the freshest, finest quality blooms, foliage and offer sincere service. Let us help you create meaning with flowers, plants or an exquisite gift.

Google listingChristchurch florists · 83 businesses
You are #5 for your Google listing
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Jenny Burtt Florist and Gifts shows an average health score of 5.4 out of 10 for Google reviews, indicating room for improvement in overall review performance. The most notable findings are a decent star rating and a solid review base, alongside engagement with some reviews. The business should maintain strengths while crowding in opportunities to enhance responsiveness and volume.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing 3 of them.
6.3Good
What customers seeWhere you rank
9:41
Jenny Burtt Florist and Gifts
OverviewReviewsPhotosAbout
4.9★★★★★79 reviews
5
4
3
2
13
florals 6helpful team 5wedding bouquets 4stunning bouquet 3store layout 3colours 3
2How far your rating and your review count together can be trusted
J
Jill A.★★★★★ · 5 months ago

Absolutely stunning! It felt like a beautiful flower garden had been brought inside my home. The choice of flower, colours and arrangement came together to create this stunning bouquet. Thank you to the flower artists at Jenny Burtt, and of...

Response from the owner1

Thank you so much for sharing Jill. It was our pleasure to make these for you. Please enjoy! 🙏

K
Kelsey H.★★★★★ · 5 months ago

Georgie did our wedding bouquets, boutonnieres, and table florals. We had a couple of phone consultations to talk through our ideas and inspiration, and wow, everything was 100 times better than any inspo photo. We are based overseas and Ge...

Response from the owner

Thank you so much for your kind words Kelsey. It was an absolute pleasure to work for you. You also looked so beautiful! Safe travels back home! X

Google reviewsChristchurch florists · 83 businesses
You are #31 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Overall health for Jenny Burtt Florist and Gifts on Google Maps sits at 5.5 out of 10, indicating average visibility. The business ranks strongly for several top keywords in Fendalton, including florist and flower delivery, with opportunities to push further by expanding presence in broader maps queries and consolidating borough visibility to climb toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
florist
2Top three for "florist" in 2 suburbs, seen in 14
1
Fleur by DK5.0 ★ (81) · Florist
2
Flowers on Carlton4.9 ★ (60) · Florist
3
Flowers Across Christchurch4.9 ★ (140) · Florist
4
Flowers Shop4.3 ★ (4) · Florist
↓
Jenny Burtt Florist and Gifts1Further down, below the first results
Map positionsChristchurch florists · 83 businesses
You are #40 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

The overall health is very low, at 1.0 out of 10. This indicates limited presence across key social platforms and directories. The strongest immediate finding is the lack of an active Facebook profile, with Instagram showing only guarded trust. Addressing these two channels will improve visibility and trust among local customers.

Strengths

  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/jenny-burtt-florist-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
1.7Room to grow
What customers seeWhere you rank
9:41
Gjenny burtt florist and gifts merivale
AllImagesMapsNews
Yelpjenny-burtt-florist-christchurchJenny Burtt Florist and Gifts | Yelp✓
Wedding Guidejenny-burtt-floristJenny Burtt Florist and Gifts | Wedding Guide
InstagramjennyburttgiftsJenny Burtt Florist and Gifts | Instagram2
FacebookNo account found1
TiktokNo account found3
Listings and socialChristchurch florists · 83 businesses
You are #69 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokYelpWedding GuideYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
jenny burtt florist and gifts merivale
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch florists · 83 businesses
You are #67 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Jenny Burtt Florist and Gifts shows a very high on-page SEO health, with a score of 8.8 out of 10. The strongest strengths include an excellent meta description within 130-150 characters, a relevant title tag, presence of an H1 tag, and a secure HTTPS setup. The main opportunities focus on improving the on-page SEO score further, refining the title tag, adding a favicon, and adjusting text-to-page size ratios and total character count.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒jennyburtt.co.nz✓2
✓Meta description
✓Page file size
1On-page score
3Separate sites linking to you
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Jenny Burtt Florist and Gifts shows very strong website traffic health with a 9.0/10 score. Organic traffic value and total are already in the top local brackets, indicating solid visibility and audience reach. The strongest current performance lies in ranking and value of organic traffic, while paid traffic shows room for initial, targeted adoption. Sustaining momentum will rely on SEO refinement and competitive benchmarking.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
9.0Strong
What customers seeWhere you rank
9:41
Gflorist merivale
AllMapsImagesShopping
321No ads from you on any search
www.merivaleflowertrader.co.nzMerivale Flower Trader | florist | 189 Papanui Road, Merivale ...
flowersoncarlton.co.nzFlowers on Carlton – Flowers on Carlton
www.jennyburtt.co.nzJenny Burtt Florist - Christchurch's leading florist in the heart of ...

Offering exquisitely designed and presented fresh flowers, gifts and courtyard accessories for all occasions. 100 Fendalton Road, Christchurch.

victoriaflorists.co.nzChristchurch Florist | Victoria Florists Canterbury
✓About 13,971 visits a month from search, across 135 searches
Google search and trafficChristchurch florists · 83 businesses
You are #9 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Jenny Burtt Florist and Gifts has a mixed fit between opening hours and local demand. Strong alignment appears on Thursdays around late morning and early afternoon (11am-2pm, plus 3pm), matching high search activity. However, several high-demand weekend hours - Saturday and Sunday early afternoons (Saturday 1-2pm; Sunday 2-4pm) - are closed, representing notable missed opportunity. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.7Room to grow
What customers seeWhere you rank
9:41
Jenny Burtt Florist and Gifts
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
Saturday9am-1pm
SundayClosed
Opening hoursChristchurch florists · 83 businesses
You are #53 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#30of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #30 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 83 florists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for