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Jervois Rd Dental Centre

Dentist · Ponsonby, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Jervois Rd Dental Centre

Dentist · Ponsonby, Central Auckland

Where you stand#197of 277 dentists
Overall health2.9/10across the eight areas

Going well

02Reviews7.005Facebook page6.8

Where we can help

01Google listing5.204Listings and social5.203Map positions2.708Opening hours1.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Jervois Rd Dental Centre has moved to Dental Boutique Auckland at 204 Jervois Road, Herne Bay, Auckland. The clinic continues to offer its previous dental services with Dr Aftab and Dr Graham, alongside expanded cosmetic dentistry delivered by a larger team of dentists.

Jervois Rd Dental Centre has moved to Dental Boutique Auckland, located at 204 Jervois Road in Herne Bay, Auckland. The clinic continues its work with Dr Aftab and Dr Graham under the new name and location.

The practice offers the dental services previously available through Jervois Dental, with additional cosmetic dentistry provided by a larger team of professional dentists. The clinic can be contacted by phone for further information.

Customers describe the team as clear, professional and reassuring, particularly when explaining treatment and working with people who feel nervous about dental care. Review themes also mention gentle treatment, comprehensive care, implant work and crowns made on site, helping reduce the need for additional appointments.

The clinic's local point of difference is its transition from Jervois Dental to Dental Boutique Auckland while retaining Dr Aftab and Dr Graham and expanding its cosmetic dentistry offering. Its Herne Bay location brings these services together with a larger dental team.

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01Google listingMarketbase business report

Your Google listing

Jervois Rd Dental Centre has an Average Google Business Listing health score of 5.2 out of 10. The listing is claimed and includes the business name, website link, phone number and open status, giving customers key ways to identify and contact the clinic. The main gaps are the missing logo and a shorter-than-competitive description, while photos and category coverage are comparatively sound.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Jervois Rd Dental Centre
3
Jervois Rd Dental Centre✓✓
4.8 ★★★★★ (16)
Dentist · Ponsonby
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Jervois Dental has has officially now moved to Dental Boutique Auckland. The clinic is now located at 204 Jervois Road, Herne Bay, Auckland. To all of our patients, we are so excited for this next chapter for us. We are still offering all services we did at Jervois Dental with Dr Aftab and Dr Graham, plus even more cosmetic dentistry with a large team of professional dentists. For more information please give us a call on +64 800 005 200 or visit our new website.

2
Google listingCentral Auckland dentists · 277 businesses
You are #134 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Jervois Rd Dental Centre has an above-average Google Business review health score of 7.0 out of 10. The strongest result is its review response rate, with the business answering virtually every review and appearing active to customers. The main opportunity is review volume, which remains below the market midpoint and limits rating confidence when customers compare local listings.

Strengths

  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing all of them.
7.0Good
What customers seeWhere you rank
9:41
Jervois Rd Dental Centre
OverviewReviewsPhotosAbout
4.8★★★★★16 reviews 2
5
4
3
2
13
dentist 3painless injections 2results 2receptionist 2
1How far your rating and your review count together can be trusted
T
Tim O.★★★★★ · 3 years ago

I cannot speak highly enough of the amazing service from Aftab and his team. He is clear and precise in his solutions, cautions and professional. I cannot thank Aftab highly enough for re-inventing my smile.

Response from the owner✓

Many thanks for your kind words, Tim! It was an absolute pleasure to work with an intelligent, invested and pragmatic patient through this process 🔥

A
Aaron H.★★★★★ · 4 years ago

I cant speak highly enough of Graham & the whole team at Jervois Road Dental. Graham is an expert at putting you at ease, which is paramount especially if, like me, you dread dental work. I recommend Graham to anyone needing a fantastic and...

Response from the owner

Thanks so much Aaron. You’re a mighty fine Gent yourself.

Google reviewsCentral Auckland dentists · 277 businesses
You are #84 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Jervois Rd Dental Centre has a low Maps Search Performance health score of 2.7 out of 10. The business ranks strongly for several Herne Bay searches, including dental hygienist, cosmetic dentist and dental implants provider, but overall visibility is limited. It is not appearing in Maps searches from its own suburb, while surrounding-suburb visibility is also below that of half the businesses measured.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
2.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
2Top three for "cosmetic dentist" in 1 suburb, seen in 4
1
Dental Boutique Auckland5.0 ★ (171) · Dentist
2
Jervois Rd Dental Centre14.8 ★ (16) · Dentist
3
Freemans Bay Dental Centre4.7 ★ (47) · Dentist
4
Keith Nelson & Associates4.8 ★ (83) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #203 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Jervois Rd Dental Centre has an Average citations and social presence health score of 5.1 out of 10. The main gaps are missing active Instagram and TikTok profiles, limiting how customers can find the clinic on social platforms. The Facebook page is discoverable, but its connection to the business could be clearer through links from the website footer and Google listing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Gjervois rd dental centre ponsonby
AllImagesMapsNews
FacebookJervois-DentalJervois Rd Dental Centre | Facebook2
Dentist NZhallett-cove-dental-practiceJervois Rd Dental Centre | Dentist NZ
InstagramNo account found1
TiktokNo account found3
YellowNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #134 for listings and social
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GoogleFacebookInstagramTikTokDentist NZYour website
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05Facebook pageMarketbase business report

Your Facebook page

Jervois Rd Dental Centre's Facebook page is above average, with a health score of 7.1 out of 10. Customers can find the business name, phone number, email address, street address and link to its own domain. The main gaps are a single recommendation, 170 followers, and a brief intro that does not explain who the clinic suits.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.8Good
What customers seeWhere you rank
9:41
facebook
Jervois Dental | Auckland✓
170 followers 2
Welcome to Jervois Dental. We have been providing excellent dentistry to the residents of Herne Bay3
FollowMessage
★ 1 reviews · recommended 1
🌐 jervoisdental.co.nz✓
☎ +64 9-360 2475✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #90 for your Facebook page
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 3 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠dentalboutique.co.nz
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Jervois Rd Dental CentreNot in these results3
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Jervois Rd Dental Centre sits in a market with customer demand strongest on Wednesday, while the typical busy period runs from 9am to 6pm. Friday remains busy until 5pm and Saturday until 3pm. Publishing the opening hours on the Google listing would show customers when appointments and phone support are available, helping them avoid an unanswered phone or choose another clinic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.7Room to grow
What customers seeWhere you rank
9:41
Jervois Rd Dental Centre
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursCentral Auckland dentists · 277 businesses
You are #229 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#197of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #197 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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