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Johnstone Callaghan Architects

Architecture firm · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Johnstone Callaghan Architects

Architecture firm · Christchurch Centre, Christchurch

Where you stand#144of 252 architects
Overall health4.3/10across the eight areas

Going well

02Reviews7.507Google search and traffic7.2

Where we can help

04Listings and social4.101Google listing3.505Facebook page3.008Opening hours1.703Map positions1.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Johnstone Callaghan Architects is a registered architecture studio based in Christchurch Central City, Ōtautahi. The design-led practice works on residential projects and interiors, with a portfolio of recent houses and cabins. Clients report a passionate, engaged team and a focus on thoughtful design. Recent projects listed on the studio website include Lighthouse, Garden House and The Cabin, reflecting varied residential work across different scales.

Johnstone Callaghan Architects is a registered architecture practice based in Christchurch Central City, Ōtautahi. The studio describes itself as design-led and lists a range of built residential projects on its website, indicating an established local presence in the city.

The practice's portfolio, as presented online, focuses on residential architecture and interiors. Project titles on the site include Lighthouse, Garden House, The Cabin, Split Hip and Refined Lines, suggesting work across houses, cabins and related residential forms. The firm identifies itself as working in architecture and interiors.

Clients leaving feedback give consistently positive signals: the review snapshot shows a five-star average and comments that note a passionate, committed team. Customers tend to describe the studio as engaged and enthusiastic about their work, which is reflected in short-form reviews available publicly.

Locally, Johnstone Callaghan Architects is distinguished by its Christchurch base and a clear concentration on residential work and interiors. The mix of named projects on the website and the consistent high-rating feedback form a practical picture of a small, design-focused studio serving clients in Ōtautahi Christchurch and the surrounding area.

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01Google listingMarketbase business report

Your Google listing

Johnstone Callaghan Architects shows a low overall health score on its Google Business Listing, indicating the profile needs attention to reach potential clients. The strongest fixed items are a listed website link, a claimed status, a visible phone number, and a full address. Primary opportunities include updating the open/closed status, improving the listing description, adding a logo, and expanding the photo collection.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Johnstone Callaghan Architects
3
Johnstone Callaghan Architects✓✓
5.0 ★★★★★ (4)
Architecture firm · Christchurch Centre
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Registered Architects

1
Google listingChristchurch architects · 252 businesses
You are #165 for your Google listing
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02ReviewsMarketbase business report

Your reviews

The Google Business health for Johnstone Callaghan Architects sits at 7.5 out of 10, indicating solid performance with room for improvement. The business has a strong star rating and growing review count, but has not yet engaged with customers through review responses. Focusing on timely replies could build trust while maintaining the high rating.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
7.5Good
What customers seeWhere you rank
9:41
Johnstone Callaghan Architects
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Johnstone Callaghan Architects has a very low health score on Google Maps at 1.4/10, indicating limited visibility. The business shows some presence in broader maps queries but remains weak overall. The top opportunities focus on improving aggregate maps rankings and boosting borough-specific visibility to attract local clients and stay competitive in Christchurch.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
architecture firm
1Seen in 2 searches across Christchurch, top three in none
1
CA Architecture4.9 ★ (22) · Architecture firm
2
Warren & Mahoney Architects4.7 ★ (14) · Architecture firm
3
Gravity Architecture5.0 ★ (4) · Architecture firm
4
SMC Design Studio5.0 ★ (44) · Architecture firm
↓
Johnstone Callaghan Architects2Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #222 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and social presence health for Johnstone Callaghan Architects shows a low overall health score with room to build profiles across key platforms. The strongest current achievement is an outstanding Instagram profile with a very high trust score, indicating solid brand presence there. Focus should be on creating or reactivating other major profiles to improve visibility and trust.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    ArchiPro ProfessionalWe can see your ArchiPro Professional listing (https://archipro.co.nz/johnstone-callaghan-architects) found via: Google search results.
  • ✓
    NZIA PracticeWe can see your NZIA Practice listing (https://nzia.co.nz/johnstone-callaghan-architects) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Gjohnstone callaghan architects christchurch centre
AllImagesMapsNews
NZIA Practicejohnstone-callaghan-architectsJohnstone Callaghan Architects | NZIA Practice✓
Instagramjohnstone_callaghan_architectsJohnstone Callaghan Architects | Instagram✓
ArchiPro Professionaljohnstone-callaghan-architectsJohnstone Callaghan Architects | ArchiPro Professional✓
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #149 for listings and social
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GoogleFacebookInstagramTikTokNZIA PracticeArchiPro ProfessionalYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
johnstone callaghan architects christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch architects · 252 businesses
You are #176 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

On-Page SEO health for Johnstone Callaghan Architects shows a solid base, with a health score of 7.2 out of 10 indicating generally good technical optimisation. The strongest points include a valid favicon, secure HTTPS content, an SEO-friendly URL, and a page size under 256KB. Primary concerns are missing H1 tags, render-blocking resources, and a title and meta description that are near but not yet optimal.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒jc-a.co.nz✓3
✓Favicon
✓Page load speed
1On-page score
2Separate sites linking to you
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Overall website traffic health for Johnstone Callaghan Architects sits at 6.3 out of 10, indicating above-average performance with room to grow. The most important findings show no measurable paid traffic yet and limited paid keyword coverage, suggesting a targeted paid approach could help. Organic visibility is solid, with room to push further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Johnstone Callaghan ArchitectsNot in these results
About 337 visits a month from search, across 23 searches
Google search and trafficChristchurch architects · 252 businesses
You are #71 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Johnstone Callaghan Architects has no recorded opening hours, so alignment with local demand cannot be measured. The profile currently scores 1.3/10 for temporal alignment. Without published hours it is unclear when the studio would be open during Christchurch demand peaks or closed during busy search windows. Adding clear business hours will allow identification of good alignments and missed opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.7Room to grow
What customers seeWhere you rank
9:41
Johnstone Callaghan Architects
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch architects · 252 businesses
You are #210 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#144of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #144 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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