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JTB Architects

Architect · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

JTB Architects

Architect · Christchurch Centre, Christchurch

Where you stand#114of 252 architects
Overall health5.5/10across the eight areas

Going well

04Listings and social9.707Google search and traffic9.105Facebook page7.4

Where we can help

01Google listing4.808Opening hours4.402Reviews3.503Map positions0.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

JTB Architects is an architectural practice based in Christchurch Central City that works on residential, commercial and public buildings across New Zealand. Founded in Nelson in 1986, the firm operates studios in several cities and describes itself as award-winning. It emphasises a personal approach to projects and says it responds with creativity, energy and honesty.

JTB Architects is an architectural practice based in Christchurch Central City that works on residential, commercial and public buildings across New Zealand. Founded in Nelson in 1986, the firm now operates studios in Auckland, Wellington, Nelson, Christchurch and Wānaka and describes itself as award-winning.

The practice lists work across residential, commercial and public sectors, and highlights heritage and reuse among its areas of focus. Its studio-origin culture is noted on the website, with a preference for bringing a personal approach to projects at every scale.

The website states JTB responds to projects with creativity, energy and honesty, aiming to produce robust buildings while maintaining a clear focus on aesthetic quality. The practice also references sustainability as part of its design approach and presents a process-oriented working style.

For clients in Christchurch and elsewhere, JTB Architects is positioned as a multi-location firm that combines a smaller-studio ethos with national reach. Local distinguishing features include its long history since 1986, stated emphasis on aesthetic quality and an expressed interest in heritage and reuse projects.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

JTB Architects shows strong control over its Google Business Listing with a claimed status, a listed phone number and a direct website link, yet the health score remains moderate. The most important findings are that the listing is claimed and the business shows as open, while the description and photos are underdeveloped. These gaps limit discovery and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
JTB Architects
2
JTB Architects✓✓
0.0 ★★★★★ (0)
Architect · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch architects · 252 businesses
You are #132 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

JTB Architects has a low overall Google Business health score, indicating limited customer confidence and engagement. Key findings show very few reviews and no owner responses, while ratings and feedback volume remain undeveloped. Focusing on gathering positive reviews, starting to respond to all feedback, and improving the star rating will help this business build credibility with potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
JTB Architects
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch architects · 252 businesses
You are #163 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

JTB Architects shows a very low overall health in Google Maps search performance, with a health score of 0.0 out of 10. This indicates limited visibility in maps results. The strongest top keyword is "architect in selwyn district east" at position 20, suggesting some presence but room to grow across aggregate and borough searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
architect
1Seen in 1 search across Christchurch, top three in none
1
Generate Architecture Ltd5.0 ★ (3) · Architect
2
ID Architecture5.0 ★ (2) · Architect
3
Shaw & Shaw Architects5.0 ★ (5) · Architect
4
Emma Wallace Architectural & Interior Design5.0 ★ (6) · Architect
↓
JTB Architects2Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #249 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

JTB Architects shows healthy overall presence with a health score of 7.4 out of 10, indicating solid social and directory visibility. The strongest current assets are Instagram and Facebook profiles, both rated as outstanding with very high trust scores, and an active LinkedIn Company listing. Key opportunities include expanding on TikTok and Directory listings and claiming profiles on LinkedIn, GrabOne, and Neighbourly to improve reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/jtbarchitects) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
9.7Strong
What customers seeWhere you rank
9:41
Gjtb architects christchurch centre
AllImagesMapsNews
ArchiPro Professionaljerram-tocker-barron-architectsJTB Architects | ArchiPro Professional
Houzz Professionaljtb-architects-pfvwnz-pf~1169277629JTB Architects | Houzz Professional
InstagramjtbarchitectsJTB Architects | Instagram✓
LinkedInjerram-tocker-barron-architects-limitedJTB Architects | LinkedIn✓
NZIA Practicejtb-architectsJTB Architects | NZIA Practice
FacebookJTBArchitectsNZJTB Architects | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch architects · 252 businesses
You are #8 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokArchiPro ProfessionalHouzz ProfessionalLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
7.4Good
What customers seeWhere you rank
9:41
facebook
JTBArchitectsNZ✓
421 followers 1
Award-winning Residential, Commercial and Public architecture. Working across New Zealand.3
FollowMessage
🌐 jtbarchitects.co.nz✓
☎ +64 3-548 8781✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #66 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

JTB Architects shows an above-average on-page SEO health score of 6.3 out of 10, with solid foundations from completed items such as a valid favicon, HTTPS content, an SEO-friendly URL, a concise page size, and a relevant title tag. The score indicates room for improvement in several technical areas, notably tag lengths and load performance, to move higher in search rankings.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒jtbarchitects.co.nz✓3
✓Favicon
✓Page file size
1On-page score
2Page title
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

JTB Architects shows a very strong website traffic health, with high organic performance and solid local visibility. The strongest findings are the excellent organic SERP coverage and top-tier organic traffic value, placing in the local top decile. Paid traffic opportunities exist but have not yet begun to show measurable activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
9.1Strong
What customers seeWhere you rank
9:41
Garchitect heathcote valley
AllMapsImagesShopping
321No ads from you on any search
www.pacstudio.nzHeathcote Valley House
www.instagram.comWe are excited to share that our Heathcote Valley House ...
www.jtbarchitects.co.nzHeathcote Valley Community Centre

The Heathcote Combined Community Facility replaces two separate community facilities, that were damaged in the Christchurch earthquakes of 2010 and 2011. Read more

archipro.co.nzHeathcote Valley House by Three Sixty Architecture
About 1,030 visits a month from search, across 141 searches
Google search and trafficChristchurch architects · 252 businesses
You are #23 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

JTB Architects' published hours align well with weekday lunchtime demand, especially midweek: Tuesday 12pm, Wednesday 11-12pm and Thursday 12-1pm are open during higher search activity. However, the practice is closed across several busy weekend midday hours, notably Saturday 11am-2pm and Sunday 12pm, which are popular windows locally. No open hours fall in low-demand periods, so weekend openings merit consideration to capture missed demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.4Room to grow
What customers seeWhere you rank
9:41
JTB Architects
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #142 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#114of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #114 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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