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Kaiapoi Eyecare by OPSM

Optometrist · Kaiapoi North, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Kaiapoi Eyecare by OPSM

Optometrist · Kaiapoi North, Christchurch

Where you stand#12of 49 optometrists
Overall health7.7/10across the eight areas

Going well

07Google search and traffic10.005Facebook page9.804Listings and social9.0

Where we can help

08Opening hours5.201Google listing4.203Map positions2.502Reviews2.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Kaiapoi Eyecare by OPSM is an optometry clinic in Kaiapoi offering eye tests, prescription glasses, contact lenses and sunglasses. Part of the OPSM family with decades of experience, the practice provides advanced optical technology and a range of branded frames. Customers commonly note friendly, professional staff and personalised care from its optometrists.

Kaiapoi Eyecare by OPSM is an optometrist practice based in Kaiapoi. The clinic provides comprehensive eye care from local optometrists and is described as part of the OPSM family, with decades of experience in optical services and a focus on maintaining good vision.

Services include eye examinations, prescription glasses, contact lenses and sunglasses, with a range of branded frames and lens options. The website material and service listings also reference optometry services and online buying options, and the practice promotes advanced optical technology for customised eye-care solutions delivered by dedicated professionals.

Customer feedback highlights staff who are friendly, clear in their explanations and attentive to patient needs. Review themes mention named optometrists and team members providing patient, professional advice and follow-up, with multiple visitors reporting repeat appointments and satisfaction with service. Overall ratings reflect a generally positive customer experience.

Locally, Kaiapoi Eyecare by OPSM positions itself as a full-service optometry clinic offering both in-store and online purchasing options, established staff and a selection of well-known brands. The combination of a local presence in Kaiapoi, available optical technology and an emphasis on personalised, professional care is a practical distinction for customers seeking routine eye care and eyewear.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Kaiapoi Eyecare by OPSM shows a healthy presence on Google, with a high level of ownership signals and solid contact details. The health score is 4.7 out of 10, indicating mid-range performance overall. The strongest takeaways are that the listing is claimed, and the phone number and website link are present for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Kaiapoi Eyecare by OPSM
3
Kaiapoi Eyecare by OPSM✓✓
4.1 ★★★★★ (8)
Optometrist · Kaiapoi North2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Seeing clearly is a precious gift we should never take for granted. Kaiapoi EyeCare Optometrists is now part of the OPSM family, we’re committed to caring for eyes and making sure your vision is the best it can be. With decades of experience, we pride ourselves on providing a range of advanced optical technology for customised eye-care solutions from our dedicated professionals and optometrists.

1
Google listingChristchurch optometrists · 49 businesses
You are #29 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Kaiapoi Eyecare by OPSM shows a low overall Google review health, with a 2.3/10 health score. The business has started collecting reviews and has a solid base of at least one review. Key opportunities include improving the response rate to customer reviews, continuing to build the rating as experiences improve, and encouraging more feedback to raise total review counts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.1Room to grow
What customers seeWhere you rank
9:41
Kaiapoi Eyecare by OPSM
OverviewReviewsPhotosAbout
4.1★★★★★8 reviews
5
4
3
2
13
business 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #39 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Kaiapoi Eyecare by OPSM shows a healthy Maps presence with an overall health score of 8.3 out of 10. The borough-specific visibility is outstanding, placing the business in the top 10% locally. Top keywords consistently rank at the 1st position, particularly for eye care and glasses services in Kaiapoi. Opportunity lies in building broader aggregate maps visibility.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
2 checks on your map positions. You're seeing both.
2.5Room to grow
What customers seeWhere you rank
9:41
1Tiles © Esri
optician
1Top three for "optician" in 4 suburbs, seen in 5
1
Kaiapoi Eyecare by OPSM✓4.1 ★ (8) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #37 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Kaiapoi Eyecare by OPSM shows a very healthy social presence, with a 9.4/10 overall health score. The strongest current strengths are outstanding Facebook, Instagram and TikTok profiles, plus a well-structured Yellow Directory listing. The main opportunities focus on expanding presence in additional directories to improve discoverability and trust among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
9.0Strong
What customers seeWhere you rank
9:41
Gkaiapoi eyecare by opsm kaiapoi north
AllImagesMapsNews
FacebookOPSM.AU.NZKaiapoi Eyecare by OPSM | Facebook✓
InstagramopsmKaiapoi Eyecare by OPSM | Instagram✓
Tiktok@opsmofficialKaiapoi Eyecare by OPSM | Tiktok✓
Healthpointkaiapoi-eyecare-by-opsmKaiapoi Eyecare by OPSM | Healthpoint
Infobelkaiapol_eyecare_by_opsmKaiapoi Eyecare by OPSM | Infobel
Cylexkaiapoi+eyecare+optometrists+by+opsm-17943083Kaiapoi Eyecare by OPSM | Cylex
Yellow/kaiapoi/optometristsKaiapoi Eyecare by OPSM | Yellow1
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #6 for listings and social
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GoogleFacebookInstagramTikTokHealthpointInfobelCylexYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
OPSM✓
69.1K followers ✓
From our latest technology for eye tests to helping our customers find their perfect pair from our wide range of brands, we've been dedicated to everyday excellence since 1932.3
FollowMessage
🌐 dropbox.com/scl/fi/h2ze6fdyx3fvknkepb7vn/OPSM-Spring-Colouring-Competition-Sheet.pdf?rlkey=xhb2m301ph3ymaqtxsw537i9y&st=ncgkaogd&e=1&dl=0✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Kaiapoi Eyecare by OPSM shows a strong on-page SEO health with a score of 8.3 out of 10. Key gains include a perfectly sized title tag and a valid favicon, plus an SEO-friendly URL. The main opportunities focus on reducing render-blocking resources, refining the meta description, and ensuring the text-to-page size ratio stays practical while avoiding frames.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠opsm.co.nz3✓
✓Separate sites linking to you
✓Page title
1On-page score
2The shape of your link profile
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Kaiapoi Eyecare by OPSM shows a very strong website traffic health score of 8.9, indicating solid audience reach and visibility. The top takeaway is outstanding organic traffic and keyword coverage, with ongoing opportunities to further improve paid traffic value, total paid traffic, and paid SERP footprint through data-driven adjustments and tested campaigns.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 49 Christchurch optometrists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Goptometrist kaiapoi north
AllMapsImagesShopping
www.opsm.co.nzKaiapoi Eyecare CAN | Book An Appointment

Eyecare 192 Williams Street Kaiapoi, Kaiapoi, CAN, 7630 Tel: (03) 327 8292. OPENING HOURS Mon08:30am - 05:00pm Tue08:30am - 05:00pm Wed08:30am

✓
www.healthpoint.co.nzKaiapoi Eyecare by OPSM
✓✓About 51,331 visits a month from search, across 2,309 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #1 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Kaiapoi Eyecare by OPSM has a mixed fit between published hours and local demand. The practice is open during several strong weekday midday peaks (notably Tuesday 10-1pm and Thursday 11am) but is closed across high-demand weekend midday slots, especially Saturday 11am-3pm. With 40 weekly open hours and 80 missed high-demand hours, adding Saturday midday coverage would likely improve commercial reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.2Room to grow
What customers seeWhere you rank
9:41
Kaiapoi Eyecare by OPSM
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #24 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#12of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #12 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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