marketbaseExclusive Marketbase Report
Prepared for

Karl Johnston

Dental clinic · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Karl Johnston

Dental clinic · Auckland City Centre, Central Auckland

Where you stand#188of 277 dentists
Overall health3.2/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

07Google search and traffic5.801Google listing4.705Facebook page4.702Reviews4.208Opening hours4.004Listings and social1.303Map positions1.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Karl Johnston is a dentist in Grafton, Auckland, with a clinic that has operated in the city for more than 60 years and at its current location since 1994. The practice offers a complete range of dental services, modern technology and materials, a relaxing environment, and interest-free finance on treatments over $200.

Karl Johnston is a dental practice in Grafton, Auckland. The clinic has operated in the heart of Auckland for more than 60 years and has been based at its current location since 1994.

The practice offers a complete range of dental services, including treatment for cavities and crowns. Its website describes the use of modern technology and materials, with interest-free finance available on all treatments over $200.

Customers describe a professional and caring team, modern facilities, and a comfortable experience. Review themes include clear explanations of treatment, step-by-step communication, careful work, and gentle care. Customers also mention technology being used to help explain treatment and report being happy with their results.

Karl Johnston is distinguished locally by its long history in central Auckland, its established Grafton location, and a service approach centred on clear communication and technology-supported care. The practice combines a broad dental offering with a relaxing clinical environment and a finance option for qualifying treatment costs.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Karl Johnston's Google Business Listing has an Average health score of 4.7 out of 10. The listing is claimed, live, and includes the business name, phone number and website link, giving customers reliable ways to identify and contact the clinic. The main gaps are the absence of a meaningful description, limited category coverage, and fewer photos than most nearby listings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Karl Johnston
3
Karl Johnston✓✓
4.8 ★★★★★ (18)
Dental clinic · Auckland City Centre2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #148 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Karl Johnston's Google review health is below average at 4.2 out of 10. The most important issue is the low response rate, leaving most customer feedback without a response from the business. Review volume is also below the local market midpoint, which limits confidence in the listing. The star rating is not a barrier, but monitoring clusters of poor reviews remains relevant.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Karl Johnston
OverviewReviewsPhotosAbout
4.8★★★★★18 reviews 3
5
4
3
2
1
dentist 7technology 4crowns 2latest equipment 2clear explanations 2meticulous 2
2How far your rating and your review count together can be trusted
R
Ryan★ · 2 years ago

Response from the owner1

Hi Ryan. Sorry to see you’ve had a poor experience . We don’t seem to be able to find your name on our database or any record of treating you. Could you please email the practice telling us about your...

Google reviewsCentral Auckland dentists · 277 businesses
You are #160 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Karl Johnston's Google Maps search performance is Very low, with a health score of 1.2 out of 10. The business appears in a handful of searches across nearby suburbs, including dental radiology and denture care, but visibility remains limited overall. It is not appearing in Maps searches from Grafton, making local visibility and customer reviews the most important areas to address.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental clinic
1Seen in 5 searches across Central Auckland, top three in none
1
Auckland Family Dental4.9 ★ (209) · Dental clinic
2
Dentist on Parnell4.9 ★ (17) · Dental clinic
3
Parnell Orthodontics Central Auckland5.0 ★ (3) · Dental clinic
4
Aevitas Dentistry4.5 ★ (39) · Dental clinic
↓
Karl Johnston2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #245 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Karl Johnston's Citations & Social Presence health is Very low, at 1.3 out of 10. The most significant gap is the absence of active Facebook, Instagram and TikTok profiles, leaving customers without a place to check details, view updates or make contact on these platforms. The business is also missing OpenLocally and ServiceFinder listings, limiting its presence in relevant directories.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gkarl johnston auckland city centre
AllImagesMapsNews
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
NeighbourlyNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #241 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

A Facebook page that customers cannot find leaves a gap before they choose a dentist. Customers cannot use Facebook to confirm the practice is real, check recent work, or send a message. In this market, 150 of 277 businesses have a page that can be found, making no findable page an unusual position. Creating or making an existing page findable would close that gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
karl johnston auckland city centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    Content lengthYour home page carries enough written text for Google to work out what you sell and for a visitor to answer their own question without ringing.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
  • 3
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠justsmile.co.nz
✓Favicon
✓Page file size
✓Content length
1Meta description
2Page title
3On-page score
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Gdentist stonefields
AllMapsImagesShopping
21No ads from you on any search
www.stonemed.co.nzStonefields Medical Centre
www.glowdental.co.nzDirectories Where We Can Be Found - Glow Dental
justsmile.co.nzSymonds Street Dental Centre

09 379 7380 / [email protected] ... 73 Symonds Street, Grafton, Auckland, New Zealand, 1010. If you are coming by car we have free parking below the surgery - ... Read more

3About 213 visits a month from search, across 138 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #117 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

The business covers 66% of the week's customer traffic, but several busy periods remain outside its hours. Saturday 9am to 3pm is closed while customers are active, so they meet a closed door. Extend Saturday opening to 1pm, covering the busiest Saturday hours and letting customers arrive and be served then.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.0Room to grow
What customers seeWhere you rank
9:41
Karl Johnston
OverviewReviewsPhotosAbout
Hours 1
Monday7:30am-5pm
Tuesday7:30am-5pm
Wednesday7:30am-4pm
Thursday7:30am-6pm
Friday7:30am-2pm
SaturdayClosed
SundayClosed
Popular times Sunday · Auckland City Centre
9a10a11a12p1p2p3p4p5p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #166 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#188of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #188 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for