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Kate Lee Boutique Salon

Hair salon · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Kate Lee Boutique Salon

Hair salon · St Albans, Christchurch

Where you stand#126of 498 hair salons & barbers
Overall health7.5/10across the eight areas

Going well

04Listings and social9.507Google search and traffic7.5

Where we can help

02Reviews5.201Google listing4.503Map positions3.208Opening hours2.605Facebook page2.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Kate Lee Boutique Salon is a hair salon in Merivale, Christchurch, specialising in women's and men's haircuts, styling and colour. Run by Kate Lee, whose training in South Korea influences the salon's approach, it offers services including cuts, styling and perms. Clients note professional, friendly service and consistent results that keep many returning.

Kate Lee Boutique Salon is a hair salon located in Merivale, Christchurch. The salon is led by Kate Lee, whose background in South Korea and formal training in hair styling and design are prominent in the salon's identity. The practice positions itself around style, colour and individual image, reflecting a strong technical foundation.

Services at the salon include women's and men's haircuts, styling and colour work. The website content and service notes reference styling, colour and perms as part of the offering. Kate Lee presents a focused skill set drawn from intensive training, with services described under headings such as style, colour and hairdressing, and clients can make appointments for cuts and styling.

Customer feedback indicates a steady level of satisfaction: reviewers describe professional, friendly service and consistent results. Several long-term clients report returning over many years for regular hair care and cuts. Reviews also mention helpful handling of colour and perm work, with attention to client needs and follow-up when adjustments are required.

Locally, Kate Lee Boutique Salon is identified by its Merivale location and the personal approach of a salon led by a stylist with an international training background. For customers seeking cut, styling or colour work in Christchurch, the salon presents a small, experienced option where technical training and repeat client relationships are central to its local character.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Kate Lee Boutique Salon shows solid presence on Google Business Listing with a health score of 4.6 out of 10. The listing already includes a website link, claimed status, a visible title, a phone number, and open-for-business status, which supports direct engagement and accurate availability. However, the overall picture indicates key gaps in description, branding and imagery.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Kate Lee Boutique Salon
3
Kate Lee Boutique Salon✓✓
4.8 ★★★★★ (56)
Hair salon · St Albans
Open 4 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #275 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Kate Lee Boutique Salon shows an average health score on Google reviews, reflecting steady performance but room for improvement. The two strongest signals are solid star ratings and a solid review base, with ongoing engagement evident but not yet maximised. Overall, the business maintains decent trust among customers while opportunities exist to lift responsiveness and confidence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Kate Lee Boutique Salon
OverviewReviewsPhotosAbout
4.8★★★★★56 reviews
5
4
3
2
13
friendly staff 10hairdresser 10haircut 6cut 3salon 3hair coloring 2
2How far your rating and your review count together can be trusted
R
Ryan O.★★★★★ · 8 months ago

Response from the owner1

Thank you so much

K
karmen W.★★★★★ · 9 months ago

Sarah and Kate does an amazing job. Took me a while to find the right hairdressers and they nailed it first go!

Response from the owner

Thank you for such a lovely review Karmen. It means a lot to us. Kate

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #242 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Kate Lee Boutique Salon shows a low overall health score on Google Maps at 2.4/10. This indicates limited visibility, but there are early signs of movement in aggregate queries and some strong rankings for local phrases. The top opportunities focus on aligning the borough listing and boosting maps presence to capture more searches from Merivale and nearby suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
3.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair extension technician
2Seen in 5 searches across Christchurch, top three in none
1
Savanna Hair Solutions4.8 ★ (78) · Hair salon
2
Forbidden Hair & Extensions4.7 ★ (36) · Hair salon
3
The Hair Factory4.7 ★ (28) · Hair salon
4
Elite Hair & Extensions5.0 ★ (7) · Hair salon
↓
Kate Lee Boutique Salon1Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #341 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health is very high, indicating strong third-party profiles and directory presence. The most important findings are outstanding Instagram and Facebook profiles that reflect strong audience engagement, and a solid Fresha listing and category presence that support ongoing client acquisition.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/kate-lee-boutique-salon-papanui-road-christchurch-JQEl2k) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe found your Tiktok Profile page through search alone, with nothing on your own website or your Google listing pointing at it.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.5Strong
What customers seeWhere you rank
9:41
Gkate lee boutique salon st albans
AllImagesMapsNews
FacebookKate-Lee-270994609911312Kate Lee Boutique Salon | Facebook✓
InstagramkateleehairKate Lee Boutique Salon | Instagram✓
Freshakate-lee-boutique-salon-papanui-road-christchurch-JQEl2kKate Lee Boutique Salon | Fresha✓
Infobelkate_leeKate Lee Boutique Salon | Infobel
Tiktok@christchurchgalFound through search, not linked from anything you own1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #27 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
9 checks on your Facebook page. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
facebook
✓
people2
108 followers 1
Kate Lee will create hair design that will make you look great and feel amazing. Haircut, Hair Produ
FollowMessage
★ 4 reviews · recommended 3
🌐 maps.google.com
☎ +64 3-355 0375✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #381 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

The On-Page SEO health for Kate Lee Boutique Salon is very high, with a 9.2 out of 10. The strongest findings include excellent meta description and title tag health, plus a compact page size and secure HTTPS content. Key opportunities remain around favicon, H1 presence, page speed, and removing render-blocking resources to further improve efficiency and clarity for users and search engines.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒katelee.co.nz✓3
✓Meta description
✓Page title
1On-page score
2Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Kate Lee Boutique Salon shows a solid health score for website traffic at 7.5/10, indicating strong visibility and steady engagement relative to local peers. The most important findings point to paid traffic gaps and opportunities to improve paid spend and conversions, alongside ongoing progress in organic value and rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.5Good
What customers seeWhere you rank
9:41
Ghair extensions christchurch city rural
AllMapsImagesShopping
21No ads from you on any search
augusthair.co.nzaugusthair.myshopify.com – Augusthair
trendyhair.co.nzTrendy Hair Extensions
katelee.co.nzKate Lee - Hairdresser, Stylist I Merivale, Christchurch

Kate Lee Boutique Salon is on Papanui Rd, Merivale, Christchurch. Make an appointment for a Women's, Men's Haircut & Styling. Leave feeling &

www.fresha.comBest salons for hair extensions near me in Christchurch
3About 402 visits a month from search, across 112 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #125 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Kate Lee Boutique Salon's opening hours partly match Christchurch demand: several weekday lunchtime slots are well aligned, but notable weekend and Monday midday demand is missed. The salon is open for 34 well-aligned peak hours but closed for 37 high-demand hours. No low-demand open hours were found, suggesting hours are concentrated in popular windows but miss key weekend trade.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.6Room to grow
What customers seeWhere you rank
9:41
Kate Lee Boutique Salon
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-7pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #369 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#126of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #126 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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