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KatePhysio ( Kate Horton )

Physiotherapist · Cashmere, Christchurch

What your customers see when they look for you, and where that puts you among 203 Christchurch physiotherapy businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch physiotherapy · 203 businesses
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Executive summaryExclusive Marketbase business report

KatePhysio ( Kate Horton )

Physiotherapist · Cashmere, Christchurch

Where you stand#121of 203 physiotherapy businesses
Overall health4.1/10across the eight areas

Going well

04Listings and social9.305Facebook page8.503Map positions6.3

Where we can help

01Google listing4.202Reviews3.007Google search and traffic2.708Opening hours2.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

KatePhysio (Kate Horton) is a Cashmere, Christchurch physiotherapy practice offering physiotherapy and physio-led Pilates. Services are available in person, in classes and via an online library, with programs suited to all ages and levels of ability.

KatePhysio (Kate Horton) is a physiotherapy practice based in Cashmere, Christchurch. It presents a local clinic presence and offers services both face to face and online to the neighbourhood and wider city.

The practice provides a combination of physiotherapy and physio-led Pilates. Offerings include individual physiotherapy sessions, Pilates classes and an online library of exercises and classes, along with online options that aim to be accessible in the home.

Clients comment on the practitioner's depth of knowledge and experience and recommend Kate Horton. Reviews note a strong clinical background and the option to also be seen at Active Health, which some clients reference when describing where they receive treatment.

Locally, KatePhysio is distinguished by its mix of clinic-based care, group Pilates classes and a maintained online resource library. The practice promotes services suitable for all ages and levels of ability, making it a practical choice for people seeking combined physiotherapy and Pilates options in Cashmere and greater Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

KatePhysio shows solid presence on Google Business Listing with a health score of 4.4/10. The listing is claimed, has a website link and phone number, and shows the business as open for customers. The strongest current asset is the listed phone contact and verified ownership, while the main gap is a limited, under-optimised description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
KatePhysio ( Kate Horton )
2
KatePhysio ( Kate Horton )✓✓
5.0 ★★★★★ (1)
Physiotherapist · Cashmere3
Open 3 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch physiotherapy · 203 businesses
You are #118 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

This executive summary of Google Business Reviews shows an overall health of 3.1 out of 10, which is below average. The business has a strong star rating in the top 10% but has not yet engaged with any customer reviews through responses. Now focusing on the current strengths and opportunities provides a clear path for improvement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
3.0Room to grow
What customers seeWhere you rank
9:41
KatePhysio ( Kate Horton )
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch physiotherapy · 203 businesses
You are #143 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

KatePhysio shows a solid overall health score of 7.2 out of 10 for Google Maps search visibility, indicating solid presence with room to improve. The strongest performance is in Cashmere-specific terms, where the business ranks first for several key phrases, while broader city-wide maps visibility remains an area to grow.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.3Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
physiotherapist
1Top three for "physiotherapist" in 2 suburbs, seen in 9
1
KatePhysio ( Kate Horton )25.0 ★ (1) · Physiotherapist
2
Balance Physiotherapy0.0 ★ (0) · Physiotherapist
3
Liberty Pelvic Health Cashmere0.0 ★ (0) · Physiotherapist
4
Balance Pilates Cashmere5.0 ★ (63) · Physiotherapist
Map positionsChristchurch physiotherapy · 203 businesses
You are #75 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and social presence for KatePhysio shows a very healthy digital footprint with a 9.9/10 overall health. The strongest current strengths are clearly established social profiles on Instagram and Facebook, plus a well-maintained LinkedIn listing. The main opportunities focus on expanding presence on TikTok and adding consistent listings on Yellow Pages, GrabOne, and Neighbourly to boost discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/katehortonphysio) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
Gkatephysio ( kate horton ) cashmere
AllImagesMapsNews
FacebookKatePhysioLimitedKatePhysio ( Kate Horton ) | Facebook✓
InstagramkatephysiolimitedKatePhysio ( Kate Horton ) | Instagram✓
LinkedInkatehortonphysioKatePhysio ( Kate Horton ) | LinkedIn✓
Balance Guruskatephysio-kate-horton-christchurchKatePhysio ( Kate Horton ) | Balance Gurus
Physio NZ Member1599KatePhysio ( Kate Horton ) | Physio NZ Member
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch physiotherapy · 203 businesses
You are #16 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInBalance GurusPhysio NZ MemberYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
9 checks on your Facebook page. You're seeing 5 of them.
8.5Strong
What customers seeWhere you rank
9:41
facebook
KatePhysioLimited✓
284 followers 1
Kate Horton established her business 'Kate Physio Limited’ 5 years ago. Providing over 20 years of experience in physiotherapy& over 10 years of Pilates teaching to both individuals and groups. Physio...
FollowMessage
★ 2 reviews · recommended 2
🌐 katephysio.co.nz✓
☎ +64 22 690 4126✓
PostsAboutPhotosReviews
Facebook pageChristchurch physiotherapy · 203 businesses
You are #31 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

KatePhysio shows a below-average on-page health score of 3.2 out of 10, indicating notable room for improvement in technical SEO. The page already benefits from a valid favicon, a clear H1 tag, adequate text, and a relevant title and meta description. The most impactful findings are the need to improve title and meta description lengths and address render-blocking resources.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒katephysio.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3Page title
Your websiteChristchurch physiotherapy · 203 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

KatePhysio shows low overall traffic health with a 2.4/10 health score, indicating limited traffic activity and keyword footprint. The strongest finding is that organic traffic value is above the 25th percentile, suggesting some SEO grounding, while paid metrics show no measurable activity and paid traffic opportunities are unopened. Immediate attention should focus on small paid campaigns and stronger landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gphysio cashmere
AllMapsImagesShopping
2No ads from you on any search
phpp.co.nzPort Hills Physio + Pilates: HOME
www.libertyphysio.co.nzCashmere - Womens health physiotherapists Christchurch
www.katephysio.co.nzKate Physio - Home

Offering a combination of Physiotherapy and Pilates services, in person and online suitable for all ages and levels of ability, no experienced required. Read more

www.barringtonhealthphysio.co.nzHow To Find Us | Barrington Cashmere Area
31About 3 visits a month from search, across 2 searches
Google search and trafficChristchurch physiotherapy · 203 businesses
You are #149 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

KatePhysio's opening hours show some clear matches with local demand but also notable gaps. The practice is open during strong Monday afternoon demand (1-3pm) and midweek/fri late-morning peaks (Wednesday and Friday 11am). However it is closed during several high-demand slots (Tuesday 10-11am, Wednesday 3pm, Thursday 10-11am). No open hours fall in low-demand windows, so adjustments should focus on adding coverage where demand is missed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.2Room to grow
What customers seeWhere you rank
9:41
KatePhysio ( Kate Horton )
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
TuesdayClosed
Wednesday9am-1pm
ThursdayClosed
Friday8am-6pm
SaturdayClosed
SundayClosed
Popular times Saturday · Cashmere
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Cashmere look   You are shut
Opening hoursChristchurch physiotherapy · 203 businesses
You are #159 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#121of 203 Christchurch physiotherapy businesses
9:41
Christchurch physiotherapyOverall · 203 businesses
You are #121 overall
Open my free 7 days →
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