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Kathryn Dalziel Barrister

Employment Lawyer · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Kathryn Dalziel Barrister

Employment Lawyer · Addington-Middleton, Christchurch

Where you stand#95of 216 lawyers
Overall health5.6/10across the eight areas

Going well

08Opening hours9.407Google search and traffic6.903Map positions6.2

Where we can help

01Google listing5.805Facebook page5.102Reviews4.704Listings and social3.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Kathryn Dalziel Barrister provides legal services from Level 3, 22 Moorhouse Ave in the Addington suburb of Christchurch. She offers counsel in employment, civil and privacy matters. Clients note a thorough, knowledgeable approach and a compassionate manner. The practice presents as a specialist barrister operating from a central Christchurch location, with appointment-based contact details listed on the firm's site.

Kathryn Dalziel Barrister is a Christchurch-based legal practice located at Level 3, 22 Moorhouse Ave in Addington. The practice is presented as a barrister offering appointment-based services from a central city address.

The firm's stated areas include employment, civil and privacy law. Services focus on guidance through legal procedures in those areas, with contact and appointment options provided on the website for clients seeking advice or representation.

Clients who have posted reviews describe Kathryn as knowledgeable, compassionate and experienced, particularly in privacy law. Review themes highlight determination, energy and a helpful, supportive manner when working with clients.

Locally, Kathryn Dalziel Barrister distinguishes itself by specialising in employment, civil and privacy matters from an Addington base, with a professional contact point in central Christchurch for clients looking for specialist legal guidance.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business profile for Kathryn Dalziel Barrister shows an above-average health score of 5.8 out of 10. The listing is claimed, has a live open-for-business status, and links to the firm's website with a visible phone number. Strengths include control over edits and easy access to contact details, while opportunities lie in expanding the description, adding more photos, and improving category fit.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Kathryn Dalziel Barrister
2
Kathryn Dalziel Barrister✓✓
5.0 ★★★★★ (3)
Employment Lawyer · Addington-Middleton3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Legal services

1
Google listingChristchurch lawyers · 216 businesses
You are #92 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Kathryn Dalziel Barrister shows a healthy Google review profile with a 4.7/10 health score and a top 10% star rating, but engagement is low. The business has started collecting reviews, and the strong rating indicates high customer satisfaction. The main finding is the gap in responding to reviews, which affects trust; increasing responses could lift perceived engagement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Kathryn Dalziel Barrister
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 2
5
4
3
2
1✓
energy 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #114 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Kathryn Dalziel Barrister shows an average health score for Google Maps performance, indicating moderate visibility with room to grow. Top opportunities focus on expanding aggregate map presence across suburbs and strengthening the borough listing to reach the local mid-point and beyond. Notable keywords rank high in civil and employment law across several Christchurch areas, suggesting solid niche visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
6.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
employment attorney
2Top three for "employment attorney" in 24 suburbs, seen in 85
1
PB Employment Law4.9 ★ (88) · Employment Lawyer
2
Kathryn Dalziel Barrister15.0 ★ (3) · Employment Lawyer
3
Edwards Sluiters5.0 ★ (2) · Employment Lawyer
4
Amiable Legal5.0 ★ (221) · Employment Lawyer
Map positionsChristchurch lawyers · 216 businesses
You are #83 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Kathryn Dalziel Barrister shows a low overall health score for citations and social presence, with room for improvement in social profiles and directory listings. The strongest existing asset is a linked-in profile that can help reach clients and build trust. Immediate focus should be on building active profiles for Facebook, Instagram and TikTok to raise local visibility.

Strengths

  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/kathryn-dalziel-31649a1) found via: Google search results, Your website.
  • ✓
    Top Lawyers ListingWe can see your Top Lawyers Listing listing (https://toplawyers.co.nz/kathryn-dalziel-barrister-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 5 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Gkathryn dalziel barrister addington-middleton
AllImagesMapsNews
LinkedInkathryn-dalziel-31649a1Kathryn Dalziel Barrister | LinkedIn✓
Top Lawyerskathryn-dalziel-barrister-christchurchKathryn Dalziel Barrister | Top Lawyers✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #145 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInTop LawyersYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
kathryn dalziel barrister addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

On-Page SEO health for Kathryn Dalziel Barrister shows a solid technical baseline, with a health score of 7.4 out of 10. The business has a valid favicon, pages stay under 256KB, HTTPS is used, and the URL is SEO-friendly. The two most important findings are opportunities to fine-tune the meta description and title tag to reach ideal lengths, which can improve readability and click-through rates.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒kathryndalzielbarrister.co.nz✓✓
✓Favicon
1On-page score
2Separate sites linking to you
3Pages linking to you
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Kathryn Dalziel Barrister shows a moderate overall health for website traffic, with room to grow paid activity and maintain organic momentum. Key findings include a solid organic traffic value in the 50-75% band, and no measurable paid traffic yet. Opportunities focus on starting small paid campaigns, improving paid SERP presence, and sustaining content to boost organic visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
6.9Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Kathryn Dalziel BarristerNot in these results
About 232 visits a month from search, across 23 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #67 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Kathryn Dalziel Barrister's published hours partially match Christchurch demand: 40 weekly open hours fully align with several weekday peaks but the practice is closed during a similar number of high-demand windows. Strong alignment centres on midweek daytime slots around noon and late morning. Missed windows include weekend afternoons, a Saturday morning and an early Friday slot - opportunities for targeted appointment hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Kathryn Dalziel Barrister
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#95of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #95 overall
Open my free 7 days →
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