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Kess Hair and Beauty

Beauty salon · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Kess Hair and Beauty

Beauty salon · Shirley, Christchurch

Where you stand#244of 570 beauty businesses
Overall health5.7/10across the eight areas

Going well

03Map positions9.704Listings and social9.508Opening hours8.902Reviews8.1

Where we can help

05Facebook page5.601Google listing4.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Kess Hair and Beauty is a New Zealand-owned salon in Shirley, Christchurch offering hair and beauty services. The salon highlights local roots and community connection, and is known for friendly, skilled staff who deliver personalised haircuts and careful waxing in a welcoming salon environment.

Kess Hair and Beauty is a New Zealand-owned salon located in Shirley, Christchurch that offers hair and beauty services to local clients. The business emphasises its connection to the local community and presents itself as a salon rooted in local culture.

Services focus on haircuts and styling alongside beauty treatments such as waxing. The available information notes staff who handle hair refreshes and style cuts, and practitioners who pay attention to waxing technique and detail.

Customer feedback consistently highlights friendly, professional and skilled staff. Reviews mention staff members who understand client requests, deliver the requested styles, accommodate fitting clients in at short notice, and provide a caring, welcoming experience with close attention to small details.

Locally, Kess Hair and Beauty stands out for its community connection, a team that clients describe as approachable and capable, and a mix of hair and beauty services delivered in a salon that aims to be welcoming and accommodating to walk-in and returning clients.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Kess Hair and Beauty shows a below-average health score with clear listings in place. The current strengths include a claimed listing and full address, plus a visible phone number and open-for-business status. A notable opportunity is adding a website link, while the description remains mid-range and photos are strong but could move toward the top tier.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Kess Hair and Beauty
Kess Hair and Beauty✓✓
5.0 ★★★★★ (87)
Beauty salon · Shirley3
Open 7 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

As a New Zealand-owned business, Kess takes immense pride in its roots. The company's connection to the local community is not only reflected in its ownership but also in its approach to business. Kess is more than just a Hair and Beauty destination; it's a celebration of the rich culture and diversity of New Zealand. This connection is not only a source of pride but also a driving force behind Kess's popularity and success.The true measure of Kess's success lies in the glowing testimonials from its clients.

2
Google listingChristchurch beauty · 570 businesses
You are #315 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Kess Hair and Beauty shows strong overall health in Google reviews, with a health score of 7.6 out of 10. This indicates solid customer sentiment and reliable engagement. The business has two clear strengths: top 10% in Google Star Rating and top 10% in Google Business Rating Confidence, signalling high satisfaction and trust. A notable opportunity is improving the response rate, now above 25% of peers, to further build trust with customers.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
8.1Strong
What customers seeWhere you rank
9:41
Kess Hair and Beauty
OverviewReviewsPhotosAbout
5.0★★★★★87 reviews 2
5
4
3
2
1✓
hair colour 8welcoming staff 4fringe cut 2straightening 2shiny hair 2
✓How far your rating and your review count together can be trusted
S
Sharon S.★★★★★ · Edited 2 weeks ago

Another awesome experience with Sukh and Sanju .at Kess Shirley ..they def amazing everytime NEVER been disappointed .truly talented and know there stuff as well as super friendly they listen to what u want . awesome haircut, colour...

Response from the owner1

Thank you for taking the time to leave us a Google review. It means so much to our team at Kess Shirley. We’re so happy you enjoyed your visit and can’t wait to welcome you back!

A
Aly★★★★★ · 3 weeks ago

Great Atmosphere, Great Service, Great Price & A Great Cut, Will definitely be back. Thankyou

Response from the owner

Thank you so much for your lovely review! We truly appreciate your support and look forward to seeing you again at Kess Shirley 💛

Google reviewsChristchurch beauty · 570 businesses
You are #110 for your Google reviews
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03Map positionsMarketbase business report

Where you show up on the map

Kess Hair and Beauty shows very high Maps search health, meaning strong visibility in Google Maps with solid local reach. The strongest finding is top-5 borough and top-1 keywords across multiple search terms, indicating trusted presence in Shirley and surrounding suburbs. Improvement potential exists in maintaining this elite standing while nudging aggregate rankings higher.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.7Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyebrow bar
✓Top three for "eyebrow bar" in 3 suburbs, seen in 25
1
Kess Hair and Beauty✓5.0 ★ (87) · Beauty salon
2
Kayra Beauty4.7 ★ (1,158) · Beauty salon
3
Simply Beauty Christchurch4.7 ★ (236) · Beauty salon
4
The Eyebrow Bar5.0 ★ (9) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #17 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Kess Hair and Beauty shows a below-average health score of 3.6 out of 10, indicating room for improvement in social presence. The strongest asset is the very high trust Facebook profile, with other platforms showing uneven trust. Key opportunity areas include Instagram and TikTok with moderate to very low trust, and a missing LinkedIn presence that could boost credibility with partners and recruits.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/kess-hair-and-beauty-shirley-christchurch-199-201-marshland-road-v5l80737) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe found your Tiktok Profile page through search rather than through anything you own.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.5Strong
What customers seeWhere you rank
9:41
Gkess hair and beauty shirley
AllImagesMapsNews
FacebookkesshairandbeautyshirleyKess Hair and Beauty | Facebook✓
Tiktok@kesshairandbeautyshirleyKess Hair and Beauty | Tiktok1
GrabOnebeauty-massage-spa/eyebrow-threading-tinting/p/kess-hair-and-beauty-shirley-2Kess Hair and Beauty | GrabOne
OpenLocallykess-hair-and-beauty-shirley-christchurch-shirleyKess Hair and Beauty | OpenLocally
Freshakess-hair-and-beauty-shirley-christchurch-199-201-marshland-road-v5l80737Kess Hair and Beauty | Fresha✓
Instagramkesshairandbeauty_shirleyKess Hair and Beauty | Instagram✓
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #27 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokGrabOneOpenLocallyFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
8 checks on your Facebook page. You're seeing 6 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
facebook
kesshairandbeautyshirley✓
158 followers 1
FollowMessage
★ 3 reviews · recommended 2
🌐 maps.google.com3
☎ +64 210 866 7147✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #251 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Kess Hair and BeautyNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Kess Hair and Beauty's opening hours show clear alignment with local demand peaks at several weekday and weekend times, but also leave some popular hours unserved. Strong matches include Tuesday mid-morning, Wednesday mid-afternoon, and Thursday and Saturday afternoons. Missed opportunities are mostly weekday mornings and Thursday and Wednesday evenings. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.9Strong
What customers seeWhere you rank
9:41
Kess Hair and Beauty
OverviewReviewsPhotosAbout
Hours 1
Monday10am-6pm
Tuesday10am-6pm
Wednesday10am-6pm
Thursday10am-6pm
Friday10am-6pm
Saturday10am-5pm
Sunday10am-5pm
Popular times Friday · Shirley
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Shirley look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #65 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 15 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#244of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #244 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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