marketbaseExclusive Marketbase Report
Prepared for

Kess Hair and Beauty

Hairdresser · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Kess Hair and Beauty

Hairdresser · Northcote-Papanui, Christchurch

Where you stand#290of 570 beauty businesses
Overall health4.9/10across the eight areas

Going well

08Opening hours9.502Reviews8.701Google listing8.205Facebook page7.3

Where we can help

03Map positions1.904Listings and social1.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Kess Hair and Beauty is a one-stop salon in Papanui, Christchurch, offering hair, beauty and barber services. The salon provides cuts, styling and general beauty treatments, and is noted in reviews for friendly, skilled stylists who can accommodate last-minute bookings. Local customers often praise specific staff by name and report consistently positive results.

Kess Hair and Beauty is a one-stop salon located in Papanui, Christchurch. It offers a mix of hair, beauty and barber services from a single location, serving local clients who want haircuts, styling and general beauty treatments close to home.

The salon lists hair, beauty and barber work as its core services. That scope covers everyday cuts and styling as well as broader beauty services provided alongside barbering, so clients can book multiple types of grooming in one visit.

Customer feedback shows a strong emphasis on skilled, attentive staff. Recent reviews repeatedly mention positive experiences with named stylists, noting professional results and friendly service. Several reviews also highlight the salon's ability to fit clients in at short notice, and many customers report returning after satisfactory visits.

Locally, Kess Hair and Beauty stands out as a Papanui salon where convenience and staff consistency matter. It combines hair, beauty and barber services under one roof and is recognised by clients for approachable staff and reliable outcomes, making it a practical choice for those seeking regular grooming and occasional last-minute bookings in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Kess Hair and Beauty shows an above-average health score for its Google Business Listing, reflecting solid basic setup and verified control. The listing already includes a claimed status, a working phone number, a website link, a current open status, and a clear title. The main opportunity is to improve the description, which will help reach the local midpoints for listing detail.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 5 of them.
8.2Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Kess Hair and Beauty
Kess Hair and Beauty✓✓
4.6 ★★★★★ (480)
Hairdresser · Northcote-Papanui2
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Well come to best Hair Salon in papanui we are one stop Salon we provide Hair-Beauty-Barber services You dream about sleek, healthy looking hair and skin that looks picture perfect, ready to rock on any occasion? We will make your dreams come true.

1
Google listingChristchurch beauty · 570 businesses
You are #104 for your Google listing
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Kess Hair and Beauty shows above-average Google review health with a 6.4/10. The strongest finding is a top-10% standing for total Google reviews, indicating solid local social proof. The business also has a review response rate higher than many peers, suggesting growing trust with customers.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
8.7Strong
What customers seeWhere you rank
9:41
Kess Hair and Beauty
OverviewReviewsPhotosAbout
4.6★★★★★480 reviews ✓
5
4
3
2
11
hair colour 23welcoming staff 22eyebrow threading 13waxing 10eyebrows 6eyebrow tinting 4
3How far your rating and your review count together can be trusted
D
Darshna T.★ · Edited 2 weeks ago

I went for an upper lips threading and the lady who did it , nearly took my skin off leaving a mark on my upper lip . She for sure does not know how to do it . I would not do from her again . You guys need a proper trained staff .

Response from the owner2

Thanks darshan

J
Joey C.★★★★★ · a month ago

The make-up artist was so understanding and flexible with the time because I was 1.5hrs late due to unexpected event. She was very professional at her work and acknowledged my preferences. The makeup just matched what I suggested and liked...

Response from the owner

Thank you so much for your lovely review Joey! We’re glad our make-up artist could accommodate you and create a look you loved. Thanks again for choosing Kess Hair & Beauty — we look forward to...

Google reviewsChristchurch beauty · 570 businesses
You are #74 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Kess Hair and Beauty shows a low overall health score in Google Maps search performance, with 1.9 out of 10. This indicates limited visibility across maps queries, and a minimal borough presence. The top opportunities focus on improving aggregate visibility and strengthening local results in the Papanui area to reach more local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Seen in 1 search across Christchurch, top three in none
1
Cocoon Lashes and Beauty5.0 ★ (19) · Hairdresser
2
Divine Hair and Beauty Salon Papanui & Barber4.9 ★ (206) · Hairdresser
3
Citrine Beauty Studio5.0 ★ (70) · Hairdresser
4
Dash Face & Body4.3 ★ (439) · Hairdresser
↓
Kess Hair and Beauty2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #464 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Kess Hair and Beauty shows very low social presence health, with a 1.2 out of 10. The strongest current asset is a very high trust Facebook profile, while other platforms lag. The most important opportunities are building a visible TikTok and improving Instagram trust, plus completing Yellow and Fresha profiles to boost discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.7Room to grow
What customers seeWhere you rank
9:41
Gkess hair and beauty northcote-papanui
AllImagesMapsNews
GrabOnebeauty-massage-spa/hair-colour-highlights/p/kess-hair-and-beauty-48Kess Hair and Beauty | GrabOne
Freshakess-hair-and-beauty-northlands-mall-christchurch-countdown-entrance-northlands-shopping-centre-shop-62-55-main-north-road-papanui-christchurch-8052-ote78xjlKess Hair and Beauty | Fresha
White Pageskess-hair-beauty-northcoteKess Hair and Beauty | White Pages
FacebookKessNorthlandsKess Hair and Beauty | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #475 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokGrabOneFreshaWhite PagesYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top three opportunities

  • 1
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 2
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
facebook
KessNorthlands✓
1.9K followers 3
Your one-stop salon for hair, beauty & grooming – all ages welcome! Expert stylists & beauticians offering cuts, colour, facials, waxing, Nanoplasty, Keratin & more. Walk-ins welcome. Find us inside N...✓
FollowMessage
★ 26 reviews · recommended
🌐 fresha.com/book-now/kess-hair-and-beauty-vskg2fx6/all-offer?id=636117&pId=5961592
☎ +64 3-354 6310✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #154 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fresha.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gbeautician northcote-papanui
AllMapsImagesShopping
No ads from you on any search
www.fresha.comBest Beauty Salons near me in Papanui, Christchurch

Hair Salon image for Synergy Hair Northlands. Synergy Hair Northlands. 92/55 Main North Road, Northcote, Papanui 8052, New Zealand. Show number. +64 3 354 4494+ ... Read more

www.fresha.comBest Beauty Salons near me in Northcote, Christchurch

Hair Salon image for Synergy Hair Northlands. Synergy Hair Northlands. 92/55 Main North Road, Northcote, Papanui 8052, New Zealand. Show number. +64 3 354 4494+ ... Read more

Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Kess Hair and Beauty's opening hours largely match local demand, with 68 well-aligned peak hours and no low-demand open hours. Strong alignment includes Tuesday 11am and Wednesday 3pm, plus Thursday 4pm and Saturday early afternoons. Missed opportunities occur midweek and Saturday evenings, notably Tuesday and Wednesday 6-7pm and Saturday 6pm. Consider modest evening extensions on high-demand weekdays and targeted Saturday evening openings where staffing and margins allow.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
What customers seeWhere you rank
9:41
Kess Hair and Beauty
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Sunday · Northcote-Papanui
9a10a11a12p1p2p3p4p5p6p
When people in Northcote-Papanui look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #30 for opening hours
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

Where you'd stand#290of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #290 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for