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Kim's Nails

Beauty salon · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Kim's Nails

Beauty salon · Riccarton, Christchurch

Where you stand#500of 570 beauty businesses
Overall health1.2/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

01Google listing3.102Reviews2.904Listings and social2.908Opening hours2.403Map positions1.405Facebook page0.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Kim's Nails is a nail salon in Christchurch offering manicures, pedicures and a full set of services including BIAB, builder gel, hard gel, dipping powder and soft gel. The salon is known for detailed nail art, a wide range of colours and friendly service. Reviews note consistent quality and convenient late opening hours.

Kim's Nails is a nail salon located in Christchurch that provides a range of nail services. It lists fullset options such as BIAB, builder gel, hard gel, dipping powder and soft gel, alongside manicures and pedicures. The salon also offers nail art as part of its service menu.

Services focus on both repairs and enhancements, with fullset choices and routine mani and pedi care. The menu highlights technical options like BIAB and builder gel as well as dipping powder, giving clients a variety of finishes and strengths to choose from. Nail art is available for clients wanting customised designs.

Customers consistently give five-star feedback, describing skilled work, friendly staff and a positive in-salon experience. Reviews mention long-lasting gel sets, detailed nail art, a large colour selection and that the salon is open late, which suits people with busy schedules. Several comments note repeat visits and satisfaction with value and results.

Locally, Kim's Nails is positioned as a Christchurch salon that combines a broad technical menu with a focus on customer experience. The combination of fullset options, nail art, extended opening hours and a wide colour range are practical distinctions for clients seeking regular manicures, special-occasion sets or stronger gel enhancements.

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01Google listingMarketbase business report

Your Google listing

Kim's Nails shows a below-average Google Business Health score of 3.2/10. Overall health indicates multiple critical gaps, notably missing website link, and only a basic description. Strengths include a claimed listing, open-for-business status, a listed phone number and complete address. Opportunities focus on adding a website link, refining the description, and aiming for more photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Kim's Nails
Kim's Nails✓✓
5.0 ★★★★★ (7)
Beauty salon · Riccarton3
Open 6 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Nail Salon Fullset(BIAB, Builder gel, Hard gel, Dippingpowder, Soft gel), Mani cure, Pedi cure, Nail art

2
Google listingChristchurch beauty · 570 businesses
You are #396 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Kim's Nails shows a below-average health score of 3.0 out of 10, indicating significant room for improvement in Google reviews performance. The strongest finding is a top 10% star rating, reflecting high customer satisfaction. A key opportunity is engaging customers by responding to reviews, which could boost trust and visibility, while more reviews would help progress toward the upper local tier.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
2.9Room to grow
What customers seeWhere you rank
9:41
Kim's Nails
OverviewReviewsPhotosAbout
5.0★★★★★7 reviews 2
5
4
3
2
1✓
friendly staff 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #403 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Kim's Nails in Christchurch shows very low overall health in Google Maps search (1.3/10). The top opportunities focus on improving aggregate visibility and strengthening borough/local results, particularly building a stronger presence in local maps queries beyond the current limited reach. The best-performing keywords show rankings in nearby suburbs, indicating potential to capture more local demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Seen in 4 searches across Christchurch, top three in none
1
Luxurious Spa & Nails Westfield Riccarton4.8 ★ (1,094) · Beauty salon
2
ProfessioNAIL Westfield Riccarton5.0 ★ (4) · Beauty salon
3
Chérie Nail4.7 ★ (198) · Beauty salon
4
Lily's Pretty Nails5.0 ★ (8) · Beauty salon
↓
Kim's Nails2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #489 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Kim's Nails shows a health score of 5.8 out of 10 for Marketbase's Citations & Social Presence, indicating above-average presence but room for improvement. The strongest completed achievement is a very high-trust Facebook profile, which supports credible local reach, while a Yellow Directory listing also contributes to visibility. Gains could come from enhancing TikTok and Yellow activity and leveraging Fresha listings.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe found your Tiktok Profile page through search alone, with nothing on your own website or your Google listing pointing at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
Gkim's nails riccarton
AllImagesMapsNews
InstagramkimsnailschchKim's Nails | Instagram✓
Freshalp/en/tt/acrylic-nails/in/gb-christchurch/st-catherineKim's Nails | Fresha
Tiktok@chcheatswkatFound through search, not linked from anything you own2
Yellow/addington/hair-removalKim's Nails | Yellow3
FacebookkimnailbeautysalonKim's Nails | Facebook1
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #407 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
facebook
kim's nails riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch beauty · 570 businesses
You are #526 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gkim's nails website
AllMapsImagesNews
Google Mapsgoogle.com › mapsKim's Nails - Riccarton, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Kim's NailsNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Kim's Nails shows mixed alignment with local demand: 45 well-aligned peak hours but 32 missed high-demand hours and a low health score of 2.8/10. Open during strong demand on Wednesday afternoons (2-4pm) and Thursday late afternoons (4-5pm). Closed during popular windows on Tuesday mid-morning (10am-12pm) and Saturday early afternoon (1-2pm). No low-demand open hours. Consider adding limited cover in missed slots.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.4Room to grow
What customers seeWhere you rank
9:41
Kim's Nails
OverviewReviewsPhotosAbout
Hours 1
Monday1pm-9pm
Tuesday1pm-9pm
Wednesday1pm-9pm
Thursday1pm-9pm
Friday9am-7pm
SaturdayClosed
Sunday1pm-9pm
Popular times Saturday · Riccarton
9a10a11a12p1p2p3p4p5p6p
When people in Riccarton look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #434 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#500of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #500 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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